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Vicky Pouliou

Vicky pouliou

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  • Timeline

  • About me

    Creative | Digital | Communications

  • Education

    • Aristoteleion panepistimion thessalonikis

      2003 - 2008
      Ba journalism and mass media

      Dissertation thesis on Marketing Communications

    • University of the arts london

      2009 - 2010
      Master of arts marketing communications

      Activities and Societies: - Integrated marketing communications - New media Technology - Direct Marketing - PR Dissertation thesis on Fashion Marketing - Consumer Behaviour

  • Experience

    • Freepress newspaper 'simera sti thessaloniki'

      Feb 2007 - May 2007
      Editor

    • Cultural organisation of municipality of kalamaria

      Jul 2007 - Sept 2007
      Press officer of annual festival 'parathin alos'

    • 1st southeastern european games

      Sept 2007 - Oct 2007
      Volunteer press officer

    • Pigasos publising - goal news

      Oct 2008 - May 2009
      Sports journalist

      - Sports articles- Sports press conferences- Football and basketball game correspondent- Interviews

    • Bodyshine solarium & spa studios

      Mar 2010 - Jun 2010
      Pr assistant

      - Reception- Responsible for retention plan and new members- assisting marketing plan

    • Close up fashion magazine, north greece publishing

      Oct 2010 - Jul 2012
      Contributing fashion editor

      Responsible for- 'Nice things to do' column- Fashion editorials- fashion falls reviews- assisting 'Log In' column- Traveling column

    • Master d

      Nov 2010 - Dec 2010
      Center administration, thessaloniki

      (work permit cover)Main responsibilities:- Reception- Information about educational programmes- Daily cash report- Weekly sales report

    • Master d

      Feb 2011 - Dec 2012

      - Search engine marketing (assisting running Adwords Campaign, monitoring Analytics)- Social media marketing- Copywriting (blogs, press releases etc)- Flyer, banner and brochure design- Expenses reporting- Budget planning- Sales reporting- Offline marketing actions** Responsible for Online Marketing E-learning Course - Finance administration- Weekly and monthly sales reporting- Telesales administration- Call center- Assisting blog editing- Assisting website content editing- Customer service calls- Finance collection

      • Online Marketing Assistant

        Mar 2012 - Dec 2012

      • Finance Administration

        Feb 2011 - Feb 2012

    • Xplain ltd

      Jan 2013 - Jan 2014
      Digital account manager

      - Digital copywriting - content creation & Management - Social media and Online Strategy Development and Implementation- Social Activations management- Online community management and monitoring- Online reputation management- Social Media SEO- Word of mouth marketing strategy development and implementation- Managing Google Adwords Campaigns (Search and Display Network & Youtube Ads)- Facebook Ads

    • Mozaik

      Feb 2014 - Nov 2016
      Account manager

      Responsible for Social Media strategy, content creation, implementation and reporting. Also for social Ads strategy, implementation and optimization. Involved in Digital strategy for various projects. Collaborated for awarded digital campaign concepts. Worked for automotive, hospitality, fashion industry brands.

    • Excelixi sa, center of sustainable entrepreneurship

      Dec 2015 - Mar 2016
      Trainer - digital marketing in hospitality educational program

      Responsible for modules:- Successful Social Media for Hotels- Content Creation

    • Belvedere mykonos

      Dec 2016 - Mar 2019
      Digital marketing & communications manager

      Responsible for all online & offline promotional actions of the hotel. Project Manager of in-house Magazine "Unseen Mykonos". Also assisted in hotel new uniforms and new decoration project.

    • Banyan tree hotels & resorts

      Apr 2019 - Jan 2020
      E-commerce & digital marketing

    • Digital marketing institute

      Nov 2019 - Feb 2022
      Instructor at certified digital marketing professional in hospitality program (dmh)

      Responsible for module: Social Media Marketing for Hospitality

    • Canaves oia, luxury resorts in santorini

      Feb 2020 - May 2022
      Marketing and communications manager

    • Freelance

      May 2022 - now
      Marketing and communications strategist/ consultant

      Create and implement marketing strategies and campaigns for brands and companies.Specialize in hospitality sector and meaningful communicationServices include:Marketing StrategySocial Media MarketingEmail MarketingSocial AdsOnline Marketing StrategyCopywritingContent MarketingReputation ManagementCreative direction to overall image/ strategyEvents

    • Holmes place greece

      Apr 2024 - now
      Marketing manager

  • Licenses & Certifications

    • Adwords certified

      Google
      Oct 2016

  • Honors & Awards

    • Awarded to Vicky Pouliou
      IAB Mixx Award - Silver Award in Digital Channels Integration IAB Greece Jun 2016 Silver Award in Digital Channels Integration for Aygo X-Wave | Snap Up the Fun
    • Awarded to Vicky Pouliou
      IAB Mixx Award - Best in Show IAB Greece Jul 2015 Mozaik online marketing team won the Best in Show award for the Toyota Hybrid campaign which is given to the entry with the highest score overall.
    • Awarded to Vicky Pouliou
      IAB Mixx Award - Gold Award in Digital Channels Integration IAB Greece Jul 2015 Online Marketing team of Mozaik won the Gold in the category Digital channels integration Award for the campaign of Toyota Hybrid.