James Perkins

Experience

• 

  Great Universal stores

  Jan 1996 - Jan 2005

  Marketing Analyst / Senior Analyst / Analysis Manager

  Supporting brand development by providing MI to support base resulting and guide strategic decisions.

• 

  Littlewoods Shop Direct Group

  Mar 2005 - Jun 2009

  Running of a team which provides all Customer Recruitment information from base KPI's through to development of challenger scorecards.Also development of analysis to support web based recruitment.

  • Supplementary Sales Insight Manager

    Nov 2008 - Jun 2009

  • Group Prospect Insight Manager

    Mar 2005 - Nov 2008
• 

  Shop Direct Group

  Jun 2009 - Mar 2013

  Project Manager - Insight & Targeting

  Review new customer targeting / insight technology or data opportunities.Progress proof of concept trials of technology / data to understand potential benefitDevelop business case for full implementationInform and educate to ensure sucesful adoption within the targeting & insight functions and realisation of benefit.

• 

  Teradata

  Apr 2013 - now

  Supporting clients to realise greater value through Business Analysis projects, implementation of Customer Interaction Manager (CIM), creation of Solution Definition Documentation, Best Practice definition and education, Celebrus benefits realisation, Campaign Management development programs and other high-quality solutions. Working with client Business / User teams on implementation and ongoing end-user support of Customer Interaction Manager (CIM) and Celebrus projects to enable delivery of benefits realisation.

  • CSM Leader for UK & Ireland, Nordics, Benelux, France & Iberia

    Aug 2024 - now

  • Customer Success Manager

    Apr 2023 - Aug 2024

  • EMEA Applications CoE Lead

    May 2021 - Mar 2023

  • EMEA Applications CoE Consultant

    Jul 2020 - May 2021

  • Business Analytics Consultant Team Lead: UK & Nordics

    Mar 2019 - Jul 2020

  • Principal Business Analyst

    Dec 2017 - Jul 2020

  • Professional Services Consultant

    Jan 2016 - Nov 2017

  • Implementation Consultant

    Apr 2013 - Dec 2015