Chiara De La Flor Giuffra

Experience

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  Métrica Comunicación

  Jan 2012 - Jun 2012

  Public Relatinships Intern
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  Metrica Consultoría

  Jan 2013 - May 2013

  Marketing Consulting Intern
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  GfK

  Aug 2013 - Dec 2013

  Research Trainee

  Conducted in-depth market research for biggest consumer goods companies; provided strategic recommendations for market opportunities.

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  Global Alimentos S.A.C

  Jan 2014 - Nov 2014

  Assistant Marketing

  Local market leader in cereal, part of Alicorp Group. - Supported marketing strategies and campaigns. - Managed relationships with export clients. Worked with digital and BTL agencies. - Monitored market research measurement indicators and marketing budget.- Elaborated marketing production plan. - Managed social responsibility campaign with emphasis on sport and nutrition, reaching +390K children.

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  PlazaPoints

  Jan 2015 - Jan 2017

  Tech start-up, part of Promotick group, manages loyalty and incentives programs.- Led team to design, develop and implement technology platform for PlazaPoints new business model.- Pursued and negotiated international merchants for brand penetration in LATAM countries. Tech start-up, part of Promotick group, manages loyalty and incentives programs. - Co-led strategic design of Promotick revenue model, aligning merchant interest and commitment to PlazaPoints loyalty program.- Co-designed and implemented new core functionalities on web and app platforms to increase value proposition for merchants leveraging on Thesis research. - Introduced incentive model and personalized reports, increasing merchants engagement with platform usage.

  • Business Developer and Project Manager

    Jan 2016 - Jan 2017

  • Business Developer and Key Account Manager

    Jan 2015 - Dec 2015
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  Asociación de Emprendedores del Perú (ASEP)

  Jan 2017 - Jun 2017

  Director of Education Innovation (Association of Entrepreneurs of Peru)

  - Designed and executed academy for early stage entrepreneurs, providing resources to launch ventures. - Negotiated alliances with Cisco for technology platform for the academy and with Mentor Peru for mentorship program for entrepreneurs.

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  PayPal

  Jan 2018 - May 2018

  Consultant

  Consulting project on challenges and opportunities on the FinTech ecosystem in the UK.

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  Blippar

  Jul 2018 - Sept 2018

  Business Development Intern - Education & Enterprise

  Blippar is a leading technology company that specialises in Augmented Reality and Computer Vision. By harnessing the power of its technology and data, Blippar's mission is to be the bridge that brings the digital and physical worlds together, enhancing everyday life.

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  Interbank

  Sept 2019 - Jun 2022

  • User Experience Manager

    Jul 2021 - Jun 2022

  • Commercial Lead - Tunki

    Jun 2020 - Jul 2021

  • Project Leader - Labentana (Innovation Lab)

    Sept 2019 - Jun 2020
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  Mercado Libre

  Jun 2022 - now

  Marketplace Manager - Softlines