Sandeep P

Experience

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  Increation Media

  Apr 2016 - May 2017

  Digital Marketing Executive

  ● Represent Increation in all its social networks and SEO activities, aligned with regional and corporate guidelines.● Responsible for content monitoring and maintaining a healthy Company presence on social media platforms including but not limited to Facebook, Twitter, Instagram, YouTube, and Company blogs.● Responsible for increasing overall exposure of the Increation's and other clients through search engine optimisation (SEO) and by finding ways to use keywords in talent attraction marketing strategies.● Answer user posts/messages in social networks and escalate/ route to higher level POCs when necessary.● Provide accurate and relevant feedback on processes and issue drivers that may have an impact on Increation and their clients.● Analyse interaction data (questions, comments, answers, feedback, volumes and sources) to provide a summary, high qualitytrend and key insights reports.● Identify trends and developments in social networks that impact Increation and other clients and communicate to key stakeholders.● In-depth understanding of social media and social networks.● Creative and marketing skills to help engage and generate brand awareness through social media networks.● Business analytical skills to study social media trends to determine the most effective conversations that need to take place to attract talent and strengthen the organisation.● Strong online communication skills, in high-quality grammar and writing skills. Show less

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  HashRoot Technologies

  Aug 2017 - Feb 2018

  SEO Specialist

  ● Implemented on-page and off-page SEO strategies to enhance organic search visibility.● Conducted comprehensive keyword research to identify high-value target keywords.● Analyzed keyword trends and user intent to optimize content effectively.● Executed technical SEO audits to identify and resolve website issues affecting search performance.● Implemented structured data markup, XML sitemaps, and other technical optimizations.● Developed and executed content optimization strategies to improve relevance and user engagement.● Collaborated with content creators to integrate SEO best practices into the content creation process.● Implemented effective link-building campaigns to increase the website's authority.● Utilized Google Analytics, Google Search Console, and other tools to analyze website performance.● Implemented local SEO strategies to enhance visibility for location-based searches.● Collaborated with web developers, content creators, and marketing teams to implement holistic SEO strategies.● Successfully improved website ranking for key target keywords, resulting in enhanced online visibility. Show less

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  Allianze BPO International

  Mar 2018 - Jan 2022

  Digital Marketing Executive

  ● Develop and execute comprehensive digital marketing strategies to achieve business objectives.● Stay abreast of industry trends and emerging technologies to enhance digital marketing effectiveness● Manage and optimize social media profiles to increase brand awareness and engagement.● Plan and execute content marketing campaigns to drive traffic and generate leads.● Monitor and analyze website performance using SEO tools to improve search rankings.● Design and execute email marketing campaigns to nurture leads and retain customers.● Use analytics tools to track and measure the performance of digital marketing campaigns.● Manage and optimize paid advertising campaigns across various platforms (Google Ads, social media ads, etc.).● Collaborate with web development teams to ensure the website aligns with digital marketing goals.● Implement strategies to improve website traffic, user experience, and conversion rates.● Conduct market research to identify opportunities, trends, and potential areas for growth.● Ensure brand consistency across all digital channels.● Collaborate with cross-functional teams including sales, design, and development. Show less

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  Bridge Global

  Jan 2022 - now

  Senior Digital Marketing Executive

  ● Develop and execute comprehensive digital marketing strategies aligned with organizational goals, leveraging a mix of channels such as SEO, SEM, social media marketing, and content marketing.● Lead and mentor a team of digital marketing professionals, fostering collaboration, skill development, and a results-driven culture within the digital marketing department.● Oversee end-to-end campaign management, from conceptualization to execution and analysis, ensuring campaigns are optimized for maximum ROI and aligned with key performance indicators (KPIs).● Utilize analytics tools to analyze campaign performance, extract actionable insights, and prepare regular reports for stakeholders, demonstrating the impact of digital marketing efforts on key metrics.● Ensure consistency in brand messaging and representation across all digital channels, working closely with the creative team to maintain brand integrity and identity in digital campaigns.● Collaborate with UX/UI teams to enhance website and landing page experiences, implementing strategies to improve conversion rates and overall user experience.● Effectively communicate digital marketing strategies, campaign performance, and future plans to internal stakeholders, clients, and executives, ensuring alignment with organizational objectives.● Drive organic and paid search strategies, optimizing website content for search engines, managing pay-per-click (PPC) campaigns, and staying current with search engine algorithms and best practices. Show less

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  Cleffex Digital Ltd

  Jul 2022 - now

  Search Marketing Specialist

  Ongoing Project

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  Addon Ventures

  Dec 2023 - now

  Digital Marketing Specialist

  Ongoing Project