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Carla Neves

Carla Neves

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  • Timeline

  • About me

    Senior Marketing, Channel Marketing & Retail Manager- Restaurants & Scoop Shops Leader (GROM, Ben & Jerry’s, OLÁ & Carte D'OR) at Unilever

  • Education

    • Escola Superior de Comunicação Social

      2003 - 2007
      Licentiate degree Marketing

      2003-2007 Title of qualification awarded Graduation on Publicity and Marketing (specialization on Marketing) Principal subjects/occupational skills covered Marketing, Management, Advertising, Marketing Research, among others. Name and type of organisation providing education and training Escola Superior de Comunicação Social (Lisbon) Level in national or international classification

    • Birkbeck, U. of London

      2013 - 2015
      Master's degree International Marketing

  • Experience

    • Unilever

      Feb 2007 - now

      Management of the Liquids innovation projects and new formats for the Brand, including a full new product development, new packaging and communication (integrated brand communication).. Launch of Semi Concentrated Liquids: I managed the semi concentrated innovation projects leading the launches in AMET & LATAM.. Create the next Semi-concentrated generation project, from ideas phase in EU, AMET, LATAM & SEA.. Lead liquids strategy for the Brand (main driver of growth for the Brand);. Lead Fragrance strategy for Surf managing internal and external stakeholders (Fragrance House); Show less

      • Marketing & Channel Marketing Manager- Restaurants & Scoop Shops Category Leader

        Oct 2023 - now

      • Ice Cream Scooping, Monoportions + GROM Marketing Manager & Retail Lead Portugal

        Mar 2022 - Oct 2023

      • RTD Marketing Manager: Lipton Ice Tea Brand Manager

        Sept 2019 - Feb 2022

      • Category Deodorants Leader, Axe, Rexona & Dove Men+Care Brand Manager

        Jun 2018 - Aug 2019

      • Global Deodorants Category Strategy Manager

        Feb 2016 - May 2018

      • Surf Global Brand Development Manager

        Nov 2012 - Jan 2016

      • Desserts Category Manager

        Jan 2012 - Oct 2012

      • Ice cream & Lipton Regional Partners Manager

        Jan 2010 - Dec 2011

      • Ice cream Kids Senior Assistant Brand Manager

        Feb 2007 - Dec 2009

      • Ice cream Kids & Visibility Marketing Assistant

        Feb 2007 - Aug 2008

  • Licenses & Certifications

    • Espanhol- Inicial II

      Instituto Espanhol de Línguas

    • Espanhol- Intermédio I

      Instituto Espanhol de Línguas

    • Espanhol-Inicial I

      Instituto Espanhol de Línguas

    • FCE

      Cambridge School

    • IELTS

      University of Cambridge