
James Ellington

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About me
Experienced Sales Director and Team Leader with cross-channel expertise.
Education

Nimitz High School - Irving, TX
1995 - 1999Diploma General StudiesActivities and Societies: Varsity Baseball, Band, National Honor Society

Texas State University
1999 - 2003BBA MarketingActivities and Societies: S.I.F.E. - Students in Free Enterprise - Lead Presenter Sigma Tau Gamma Fraternity - President (2002-2003)
Experience

Del Laboratories
Jun 2003 - Jul 2008Developed, implemented, and evaluated promotional display strategies and sales performance.Increased promotional point-of-sales by 25% through increased distribution and promotion.Improved average cost dollar productivity of promotional displays by 15% Oversaw merchandising needs on all brands.Provided value-added insights on product assortment and merchandising location within modules/planograms.Developed innovative, automated analytical tools dramatically improving team analysis and sales function efficiency by more than 30%.
Customer Marketing Manager - Walmart Team
Jan 2007 - Jul 2008Account Manager / Business Analyst - Walmart Team
Jun 2003 - Jan 2007

Coty
Jan 2007 - Jul 2009National Account Manager - Walmart TeamResponsible for developing positive growth plans.Achieved minimum 10-15% annual growth on all brands through increased distribution and promotion.Maximized merchandising efficiency to improve overall presentation and productivity.

United States Bowling Congress
Jul 2009 - Dec 2010Proprietor Relations SpecialistHandled joint sales and marketing efforts with more than 5,000 nationwide bowling center owners. Increased youth bowling annual membership sales +5% by collaborating with proprietors on strategic marketing programs.

L'Oreal
Nov 2010 - Dec 2011Category Development Manager - Walmart TeamCreated and led sales forecasts, promotional plans, and trade funds for $200MM Color Cosmetics Brand. Increased linear space by 10% through fact-based category analytics. Established demographic segmentation opportunities including Hispanic, low-income, high-income, and small store formats to maximize sales through plan-o-grams and promotional displays.

Tandy Brands Accessories
Jan 2012 - Jan 2014Director of Sales and AnalyticsOversaw nearly $90MM in point-of-sales revenue across accessories categories representing approximately 50% of company’s annual shipment volume. Built and supervised analytics team including retail planner and replenishment manager.Managed Wal-Mart team profit and loss planning and budget tracking.Established business with Walmart.com to more than $100K in first year. Directly led integration of Shiloh 5 and analytics suite into Wal-Mart business. Maintained more than 50% share of men’s belts and 80%+ of suspenders. Gained more than 12% increase in distribution in Suspenders category Show less

Dezine News Accessories
Mar 2014 - Jun 2015Divisional Sales ManagerServed as senior account executive for multiple regional and national account categories. Responsible for managing inventory and production planning for multiple men’s division accounts. Successfully opened new accounts with Buckle and Tuesday Morning. Reduced excess inventory by more than $1MM across branded and private label businesses. Improved major account distribution through new style adoption and assortment improvements.Increased sales by $800K (+13%) with largest customer. Show less

Focus Sales and Data Analytics Consulting
Sept 2015 - Feb 2016Senior Executive ConsultantProviding comprehensive sales support and analytics services to global consumer products and retail organizations.

Drive DeVilbiss Healthcare
Feb 2016 - nowSenior Director of Sales - Retail Division
May 2022 - nowDirector of Sales Retail Division - Global Walmart & Food
May 2018 - Apr 2022National Accounts Manager
Feb 2016 - Apr 2018
Licenses & Certifications

JDA - Certified Space Planner (2011)
Oct 2011
Languages
- enEnglish
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