Yosr Khalifa

Experience

• 

  MEC-Media Edge

  Jul 2012 - Oct 2012

  Media Executive
• 

  Blink Marketing Solutions

  Oct 2012 - Oct 2013

  Account Executive

  Job Role included and was not limited to :• Handled multiple accounts such as: Cappy, Schweppes Gold, Evy Baby, Sprite, Nesquick• Create out-of-the box ideas for activation campaigns.• Assist the Account Manager and Account Director in day-to-day activities.• Maintain regular contact with the clients and cater for their requirements.• Execute the clients’ requirements as per the brief and agreed upon changes.• Manage the processing of the clients’ projects on a pre-determined schedule..• Liaise with all Agency departments and follow-up on clients requirements.• Ensure that all deadlines are met and proactively inform the Account Manager• Generate and update various status reports.• Provide ongoing updates to the Account Manager and the Account Director.• Promote and maintain good inter-departmental relations, communications and participation in Client business• Lead teams in organizing corporate events.• Survey the market for best suppliers.• Create budgets for campaigns and follow-up on payments.• Communicate with designers to create required designs for campaigns. Show less

• 

  Isobar MENA

  Oct 2013 - Feb 2019

  - Responsible for acquiring new business in Egypt, UAE, and KSA bydeveloping strategic plans, business relationships, and coordinatingrequirements and scope of work for brands on the digital front prior to handingover to Account Management team.- Built the brand's digital communication and creative strategy throughanalyzing market and consumer data, pinpointing insights, objectives andtargets, while ensuring the creative communication approach is relevant to thetarget; including the use of technology-led solutions, digital media planning andspending, and how they will provide ROI.- Worked closely with clients and creative teams as well as the technologydepartment in order to bridge the gap between the business requirements andthe creative solutions developed.- Negotiated, prepared and signed contracts with clients. Show less Adding to the Account Manager responsibilities:- Led all business development related issues starting with reaching potentialclient up until the finalization of the financial proposal and offerings.- Led new business pitches under the supervision of the regional head of theunit.- Led on the consumer and data research required for pitches through whichinternal teams develop the brand strategic approach cross channels andensuring that are met and in-line with the brand positioning and tonality. Show less Adding to the senior Digital Media Senior Consultant responsibilities:- Led and Managed accounts by creating the brands' digital creative strategyand planning for a wide variety of local and regional accounts.- Led the media planning and buying department, the social media andcommunity management department in order to ensure that campaigns andproject requirements are being met and in-line with the long-term brandstrategy.- Prepared strategic/financial plan(s) and ensuring that they are being followed,delivered on time, and within budget.- Supervised Account consultant on creative concepts, proposals andexecution of digital campaigns for clients and overlooking a careerdevelopment plan to ensure their potential is met and utilized. • Leading brandproduction projects through briefing the production houses, finalizingproduction budgets, on-set attendance and supervision, editing andamendments with client. Show less • Managing accounts by creating the brands’ digital creative strategy and planning for a wide variety of local and regional accounts. Example: Frico Dutch Cheese (Egypt and Algeria), Snickers, TODO, Palm Hills Developments, Italiano Pasta, Mercedes Benz Egypt, Alahram Beverages (Fayrouz and Birell)• Ensuring the smooth process of web development projects starting with consultation on sitemaps, designs, development, testing and launch. Web development projects examples: Radio 9090, Palm Hills Developments and MARAKEZ. Along with several application on mobile and Facebook.• Liaising with the media planning and buying department, the social media and community management department in order to ensure that campaigns and project requirements are being met and in-line with the long-term brand strategy.• Setting the digital media strategic approach for brands and guiding tthe creative teams to mirror the strategy in an interactive and insightful manner.• Preparing a strategic/financial plan(s) and ensuring that they are being followed, delivered on time, and within budget.• Supervising Account consultant on creative concepts, proposals and execution of digital campaigns for clients and developing a career development plan to ensure their potential is met and utilized.• Leading all client related activities such as regular update meetings and ongoing communication (both internally and externally).• Participating and working on Digital and Creative pitches under the supervision of the Regional business development head to ensure that the pitch deliverables are met and in-line with the brand positioning and tone of voice.• Conducting Digital media market scene research to create the digital media strategic approach for the brand online based on utilizing the latest trends and most relevant channels. Show less My Job description varies in the sense that it allows me to deal with multiple entities both inside and outside of the agency. As a Digital Media Consultant I am responsible for everything related to my clients starting from the briefing stage up until the launch of any Campaign.Job Role includes and not limited to:• Managing accounts by creating the brands’ digital creative strategy and planning for a wide variety of local and regional accounts. Example: Frico Dutch Cheese, Ulker Egypt and KSA, Tempo Egypt and KSA, Somabay, Palm Hills Developments, Gourmet Egypt.• Ensuring the smooth process of web development projects starting with consultation on sitemaps, designs, development, testing and launch. Web development projects examples: Radio 9090, Palm Hills Developments. Along with several application on mobile and Facebook.• Liaising with the media planning and buying department, the social media and community management department in order to ensure that campaigns and project requirements are being met.• Ensuring that the creative teams are delivering according to the brief.• Preparing a strategic/financial plan(s) and ensuring that they are being followed, delivered on time, and within budget.• Developing and delivering progress reports as well as end of campaign reports which are used for analysis and way forward strategies and plans in order to continue building and maintain the brand’s presence digitally.• Managing the day to day operations related to the client.• Work with Account Managers on creative concepts, proposals and execution of digital campaigns for clients. • Actively participate in activities such as regular update meetings and ongoing communication (both internally and externally).• Assists in the briefing sessions of the other departments.• Responsible for submitting end of campaign reports to the client.• Follow up on business process internally and externally.• Supports in the project management. 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  • Business Development Director

    Jan 2019 - Feb 2019

  • Senior Account and Business Development Manager

    Jan 2018 - Dec 2018

  • Senior Account Manager

    Apr 2017 - Jan 2018

  • Account Manager

    Mar 2016 - Mar 2017

  • Senior digital media consultant

    Apr 2014 - Feb 2016

  • Digital Media Consultant

    Oct 2013 - Mar 2014
• 

  FP7 McCann

  Oct 2019 - Sept 2021

  Led various regional and local pitches by creating the over-archingcommunication strategy for brands across different industries such as FMCGs,Automotive and Real Estate.- Led the collaboration with sister agencies to develop a cross-disciplinecommunication strategy that would resonate across various touchpoints in theconsumer journey.- Led the localization/adaptation strategy for various global campaigns to beexecuted in the Egyptian market.- Led the Annual business reviews to evaluate the yearly communicationperformance and its impact on the business performance.- Led various consumer insights studies to gather the latest trends and insights.- Strategized the overall communication plan for various brands acrossmultiple industries to drive business growth and achieve marketing objectives.- Developed all campaign briefs through translating clients' business brief intoan inspiring piece led by human insights that would lead the creative thinking.- Supervised the creative process to ensure timely delivery of campaigns whilesticking to the initial communication strategy developed to meet business brief. Show less

  • Strategy Director

    Mar 2021 - Sept 2021

  • Associate Strategy Director

    Oct 2019 - Mar 2021
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  The Coca-Cola Company

  Sept 2021 - now

  ▪ Design marketing around E2E consumer journey and shopper path to drivegreater conversion, focusing on experience orchestration and experienceconsistency▪ Connecting the brand business and creative strategies with a consumercentricecosystem, that will leverage owned, earned, shared & paid touchpointsas well as brand assets▪ Design and implement the E2E path-to-purchases that take into accountconsumer and shopper journeys, connects with brand rituals building and havea high focus on weekly + conversion• Assess and design new ways to segment consumers and audiences forbetter connection and new/creative ways to connect with consumers using bothtraditional and new media.• Connect brand experiences with brand rituals building and in order tosignificantly improve weekly + conversion Show less

  • End to End Strategy Senior Manager, Africa, Sparkling Flavors

    Sept 2023 - now

  • Consumer & Shopper Connections Manager- Africa OU

    Sept 2021 - now