Experience

• 

  Town of surfside

  Jun 2011 - Dec 2011

  Marketing coordinator

  • Composed and organized The Town of Surfside’s dining, hotel, and retail directory brochure• Developed agenda, managed logistics, coordinated staff, and designed marketing materials for The Culinary Passport/Surfside Spice event• Supported in budget development, website rebranding and billing process for The Tourist Bureau• Assisted with planning and implementation in the town beautification project• Attended Commission and Tourist Bureau monthly meetings• Awarded Certificate of Appreciation by Surfside Commission • Tourism Liaison for Surfside Show less

• 

  Fontainebleau miami beach

  Dec 2011 - Sept 2015

  Marketing coordinator / sales coordinator / guest service agent

  Marketing Coordinator• Interdepartmental Marketing Liaison for incoming projects such as print, digital, events, branding, signage, promotions, etc.• Conducted interdepartmental meetings to discuss ongoing statuses of open projects• Coordinated 13 musical weekend experiences featuring artists such as Flo Rida, Meghan Trainor, Nick Jonas, Heart, Michael McDonald and Neon Trees, with a scope spanning 3,000 attendees• Oversaw onsite promotional activations for all involved event brands (i.e. Grey Goose, Bacardi, Vist Florida, iHeartRADIO)• Managed invitation lists, will call and guest arrival experienceSales Coordinator• Assisted Sales Managers with essential functions and group business closure• Prepared proposals, contracts and confidential client documents• Coordinated site inspections, VIP reservations, and amenities• Ability to utilize Delphi and Opera• Engaged guests and clients in an inviting and professional manner ensuring memorable experiencesGuest Service Agent• Greeted guests and visitors in a warm and friendly manner throughout the resort• Processed guests for check-in on arrival and check-out on departure following established procedures. Worked in coordination with other employees or departments to go above and beyond guest expectations• Used multi-tasking, detail-oriented, and problem solving skills to effectively deal with internal and external guest related issues Show less

• 

  Triad retail media

  Sept 2015 - Dec 2017

  Account manager / conference and event specialist

  Account Manager• Managed over 100 digital marketing campaigns for National brands on CVS.com grossing $3.6MM in annual revenue. • Collaborated with cross-functional teams to ensure that these complex, multi-phased digital programs publish on time and within budget• Partnered with analytics, ad operations and media planning teams to ensure media plans are optimized and KPI results drive optimal campaign performance• Provided each client with a detailed end of campaign metrics report to support future growth opportunitiesConference and Event Specialist• Managed and planned eBay and StubHub sales summits and meetings, conferences, marketing events, internal events and international & domestic conferences with an annual budget of over $1MM.• Worked closely with the design team to create and order marketing materials for all client-facing summits and meetings, swag and promo items, presentation templates, agendas, signage, etc.• Researched vendor and meeting space, negotiates contracts, rates and concessions with venues and vendors• Managed and created budgets, attendees list, attendee communication, hotel rooming lists, transportation, Audio/Visual needs, surveys, activities, and meals for all events• Tracked and captured ROI of all external agency events and conferences Show less

• 

  Tampa bay chamber

  Jan 2018 - now

  • Oversees planning, programming, logistics, development and sponsorships for 4 leadership programs events, retreats and activities including relevancy of program day topics from year to year• Creates and oversees the annual budget for all 4 leadership programs • Assesses event objectives and budgets and determines the most cost-effective means to deliver results• Develop, implement, and manage all sponsorship activities• Responsible for annual membership goals related to recruitment and retention as set forth by the annual budget and the organizational strategy map• Oversight of the Leadership Program Director and Foundation Manager to ensure program excellence and budget requirements.• Staffs and coordinates all programs and committees and works in coordination with over 150 volunteers on event planning, logistics, speakers and sponsors• Coordinates with volunteer and staff leadership on volunteer succession planning• Manages the selection process of the Leadership Tampa & Collegiate Leadership class, day chairs and sponsors in cooperation with class chairs and leadership• Coordinates with the Communications Department on all official program communications (e-mails, newsletters and social media) and the production of all collateral including the annual review and website• Coordinates with Finance and Administration on reporting and invoicing of program dues and sponsorship• Coordinates and implements with Finance and Administration the process for new members and the annual membership renewal process• Applies the strategic goals and legislative agenda when possible, in program planning Show less

  • Vice President, Member Engagement

    Jun 2024 - now

  • Senior Director, Leadership Programs

    Jan 2018 - Jun 2024