Experience

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  Fujian agriculture and forestry university, fuzhou, china

  Sept 2016 - Jun 2019

  Public relationship vice director

  •Established partnerships with over 40 merchants and companies, securing sponsorships totaling more than 80,000 Yuan for college activities.

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  China life insurance co.ltd

  Jul 2019 - Sept 2019

  Marketing analyst

  • Studied insurance knowledge, supported the sales department in promoting new insurance products, provided individual counseling for clients, and achieved an RMB50000 valued insurance premium • Conducted market and competitor analysis to identify target customers and develop effective marketing strategies.• Arranged several events for clients, and improved the relationship between the company and clients

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  Gap

  Aug 2021 - Dec 2021

  Marketing and public relations intern

  • Planned, promoted, and operated offline activities and online official account and applet, managed and analyzed campaign conversion rate and performance on weekly and monthly basis• Participated in the planning, selection, and implementation of the company's daily live broadcasting activities, made presentations and wrote reports• Participated in the overall planning, content operation, maintenance, data organization, and performance analytics of the "GAP Fairy Mommy Collection" online campaign and “Shanghai Fashion Week” offline campaign• Participated in daily administrative work, including contract signing, PO creation, payment, etc., and communicated with internal leaders and external agents to achieve cooperation Show less