Experience

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  Saatchi & saatchi

  Sept 2005 - Jan 2008

  TRAFFIC MANAGERManage web campaign creativities development.Support to the creative team for the correct development of creativities and update of all innovations offers by digital world (rich media, social media and mobile).Selected Achivements· Direct relationship with high profile clients such as: Renault, Alitalia, Roma2009, AAMS, Poste Italiane, Enel, Regione Lombardia· Italy chair Yahoo! as web producer with Laura Sordi (copywriter), Gianluigi Bellini (art director), Alessandro Orlandi (direttore creativo) and Logicweb for web design. PROJECT MANAGERCoordination and development of web sites such as Roma09.it, EnergiaPer (Enel), Renault minisite.Responsible for managing relationships with the Client throughout the project realization, coordinate resources involved in the project and estimated timing and possible weaknesses, through the GANT and PERT graph. Selected Achivements· Gold Prize of ADCI http://www.la-boite.it/index.php/portfolio/5-lavori/19-energia-per-enel-saatchi or http://www.forjurorsonly.com/energiaper/ This project represent my best and complex work at the moment. The project lasted 6 months during which I managed 8 people and also the costs of production throught the use of Gant and Pert graphs. I managed an art director, a senior copy, a flash developer, 2 sound designer, 2 illustrators, a 3d developer. All supervised by Alessandro Orlandi, Creative Director of Saatchi & Saatchi Italy. Enel, the italian energy provider, uses Energiaper to sponsor different kinds of energies: music, art, education, sport, sciente and culture. This is a webexperience that allows people to discover all the fields in which Enel operates, because energy is not just electricity. Energy goes beyond what we see. Weniger anzeigen Digital interactive solution agecy PROJECT MANAGERViaNet is a web agency that distinguishes itself for quality products and ever more refined procedures in conducting successful web communication projects. I had the pleasure to work with Simone Legno of Toki Doki author.In this experience I covered various roles like accounts, programmer, Flash developer, project manager. Weniger anzeigen

  • Project manager and Specialist ADV

    Feb 2006 - Jan 2008

  • Project Manager

    Sept 2005 - Feb 2006
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  Mindshare

  Jan 2008 - Jan 2010

  Responsible for managing clients web activities. Clients internet advertisement Budget manager:Practicing digital activities with an holistic approach, from viral activities to buzz and always taking care to ROI.Optimize clients internet advertisement budget over search, seo, mobile, awareness and performance in order to fulfill business targets. Web Planning:Media plan creation through Target identification, Goal assessment and analysis of previous campaigns.Campaign management through its duration providing advice to the advertising agency maintaining the relationship with the media owner.Technical assistance and delivery pipeline management. Reporting:Constant monitoring of the campaign trends and final reports with detailed performance achieved. Selected Achievements· Increase of 25% vehicle selling through web activation in the first Quarter 2010 · Direct relationship with high profile clients such as Land Rover, Jaguar, Mazda, Api ip, Regione Campania, Sara Assicurazioni, Ferrovie dello Stato, in the past Ford, Sony Playstation, .· Campaign Efficacy Performance increased by 30% respect to the previous year· Clients budget for internet advertisement increased by 20%.· Internal year budget allocation goal achieved successfully. Weniger anzeigen

  • Senior Digital Specialist

    Feb 2009 - Jan 2010

  • Interactive Planner

    Jan 2008 - Jan 2009
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  Betclic

  Jan 2011 - Jan 2011

  Trafficker

  It is my new experience in London. I managed the delivery and the set up of Betclic's campaign.

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  Infectious media ltd

  Jan 2011 - Jan 2013

  Infectious Media was one of the first real-time practitioners globally and a pioneer in Europe.The management and I created the Infectious Optimisation Team that I led providing a vision and a sustainable structure.As Optimisation Director my tasks included:Team development- Appropriate allocation of team resources - Process and best practice optimisation in order to increase efficiency- Supervise learning process- Identify tools and process to keep the teams updated and reduce the learning time for the new starters- Identify and nurture talent within the teamTeam Responsibilities- Maximise and monitor Optimisation Managers ’ activity on-going basis- Client retention. Anticipate the client to be always one step ahead.- Forecast and estimate CPMs and different KPIs before the approval. Weniger anzeigen Digital campaigns management and optimisation through Real-time bidding. To find the best way to reach the client's requirements, this role requires a high technical knowledge and at the same time a deep understanding of digital media process.With this role I can touch real data and results, I can reach and improve the expectations and provide accurate data and results to the client.I have been managing clients such TalkMobile, Quidco, Allianz, Axa, Swiftcover, Unicef, Zoopla, etc. Weniger anzeigen

  • Optimisation Director

    Jun 2012 - Jan 2013

  • Account Analyst

    Jan 2011 - Jan 2012
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  Turbo - programmatic advertising

  Jan 2014 - Sept 2018

  Co-founder & coo

  Turbo is the first Italian independent trading desk, offering Advertisers and Agencies best-in-class technology and a full range of services needed to manage multichannel programmatic advertising campaigns. Turbo has recently been founded by some of the industry’s most experienced professionals, who joined forces under the common belief that an independent, fully-focused, 100% transparent, data-driven advertising partner is what brands and agencies really need today in a market still characterised by lack of specialised teams, unnecessary complications, arguable effectiveness and a certain lack of transparency. Weniger anzeigen

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  Signals data

  Jan 2018 - Jan 2021

  Co-founder and ceo

  Signals is a data driven technology that joins the real-life habits with online habits. Signals sells sofisticated clusters and it is based on its own customer data platform. Thanks to several features (semantinc engine, cross-device, inferential engine, proximity SDK) and analytics can provide business intelligence to big enterprises helping them to do the right choices. Together with Signals CDP we built a completed offer adding our own CMP (web and App) part of the IAB Framework and compliant with TCF 2.0 (https://iabeurope.eu/cmp-list/).Responsible for the big data deals and for the building the Vision of the company. In the first year we achieved more than €400k revenues closing partnership with UniCredit, Sole24Ore, AwLab, Acquario di Genova, Edidomus, CRM, Publicis and UniPol.- Develop, drive & execute sales strategy to engage clients & new business prospects- Solid relationships with top Global Group and Independent Agencies, Advertisers and Publishers.- Management of the company in terms of P&L and EBITDA goals.- Product design of Signals DMP and Next CMP (Consent management platform). Weniger anzeigen

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  Next 14

  Jan 2020 - Jan 2023

  Managing partner, data partnership and optimization director

  Next Media is the main independent trading desk in Italy, Thanks to its strong tech soul, NextOne platform (former Signals), is the most interesting Next Media product, combining real-life/online data with the biggest proprietary beacon/sensors net in Italy. Thanks to this strong innovation approach we can provide retail and clients with a BI technology that analyze, attribute and activate audience based on its behavior till to the instore analytics.- Responsible for hiring, nurturing talents, setting standards and managing complex situation between clients and the operation team.- Leading a team of optimization managers (+8) and business developer manager (2).- Dealing with C-Level and Directors for complex Data and monetization projects solutions.- Tripled the company mobile base to up to 4 million users and generated more than 300 thousand euros through proximity advertising (push notification and data provider).- Succeeded in pitching various project proposals, including a multichannel approach (DooH, proximity, programmatic, cTV), data collaboration, crm onboarding. Weniger anzeigen

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  Naba nuova accademia di belle arti

  Jan 2022 - Nov 2023

  Lecturer

  Multimedia Communication: from the Bullet Theory to the Metaverse

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  Iab

  Jun 2022 - Feb 2023

  Co-leader

  Part of the team of market leaders to define and highlight new resources for DOOH.

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  Criteo

  Feb 2023 - now

  Senior product manager