Experience

• 

  Felicity online retail ventures private limited

  Jan 2016 - May 2019

  General manager

  Working in a start up, Market research along with product and brand development were the major responsibilities. Apart from this, analysis of sales, returns and advertisement reports to deduce the performance of various products formed a major part of my work.

• 

  Marico limited

  Aug 2019 - Aug 2019

  Live project trainee

  Worked in the sales domain and helped the company generate sales during the "Big Savings Week".

• 

  Markreators, marketing club of imi, kolkata

  Nov 2019 - Apr 2021

  Council member

  As a council member of the marketing club of IMI, I was responsible to engage the students on the digital platform, organise events, conduct seminars and field visits.

• 

  Jsw

  Apr 2020 - Jun 2020

  Management intern

  At JSW, I worked closely with the sustainability team of JSW Steel to come up with proposals to improve branding and communications related to the sustainability activities of the company which would help the company to market itself as a Green Company. Suggestions were made not only to improve the external communications but also how the company can make its employees its biggest advocates. Awarded pre-placement offer.

• 

  Addivity

  Jun 2020 - Jun 2020

  Live project trainee

  Worked with the marketing team in generating corporate leads for the company, also created content that can be posted online on different social media platforms.

• 

  Pladis global

  Sept 2020 - Sept 2020

  Intern

  My work at McVities was to conduct a consumer survey on the "Preference of Marie biscuits in the Eastern Market". For this, I had to conduct both telephonic interview and primary research. Suggestions were made to the company about all the steps that it can take to increase the penetration in the Eastern Market, as well as the ways to increase the digital presence of the brand as a whole.

• 

  Jsw steel

  Jul 2021 - now

  My work included end-to-end stakeholder engagement. Coordinating with different teams like production, shipping and documentation and implementing process improvements and streamlining process flow formed an important part of my work.I was also working on market expansion project so as to establish footprint in new markets and improve in the existing ones.

  • Regional Channel Manager - Longs

    Aug 2022 - now

  • Senior Manager, International Marketing

    Oct 2021 - Aug 2022

  • Manager, International Marketing

    Jul 2021 - Aug 2022