Experience

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  Community bank

  Feb 2013 - Sept 2015

  Customer service representative
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  The riordan programs at ucla anderson school of management

  Feb 2016 - Jul 2016

  Human resources associate
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  First media us

  Apr 2016 - May 2021

  • Head multi-brand digital creative across all social media platforms and in-house teams of 30+ producers, editors, artists & managers.• Direct all stages of organic & branded content creation, from conceptualization to execution, analysis & delivery.• Generated 145+ million monthly views to 115+ million followers, raising average monthly views 111% by implementing 8+ step-by-step data-driven best practices for every stage of production.• Became number one in the world in average monthly views per post, made the most viral organic videos in Facebook history (400+, 500+, 800+ million views) & most viral branded per Tubular Labs.• Defined brand design, content & team performance metrics, analyzing long-term & short-term goals & tracking results.• Scaled the team 50% by implementing applicant assessments & 3 month mentorship programs to teach ideation & production.• Evaluated & provided in-depth performance reviews & set quarterly SMART goals to every team member.• Made & represented pitches to clients & problem-solved to meet strict deadlines without compensating for quality.• Worked cross-functionally with Marketing, Business Insights, Sales, Operations to improve organizational & scaling plans.• Supported new department developments such as Performance Marketing & hosted large-scale leadership & creative meetings.• Familiar with Facebook, Instagram, YouTube, TikTok, Snapchat Analytics, Google Suite, Adobe Suite, Frame.io & Monday.• Content focus: CPG, Retail, Lifestyle, Entertainment, Beauty, etc. Show less

  • Vice President Creative - Blossom, Blusher, Human

    Dec 2019 - May 2021

  • Creative Director - Blossom

    Dec 2018 - Dec 2019

  • Team Manager, Blossom

    Jan 2018 - Dec 2018

  • Senior Producer

    Jun 2017 - Jan 2018

  • Video Producer

    Dec 2016 - Jun 2017

  • Production Intern

    Apr 2016 - Dec 2016
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  Tubescience

  Sept 2022 - now

  • Creative Strategy Manager

    Jul 2024 - now

  • Senior Creative Strategist

    Jun 2023 - Jul 2024

  • Creative Strategist

    Sept 2022 - Jun 2023