Prerna Natani

Experience

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  DRAFT FCB ULKA

  May 2010 - Jun 2010

  Summer Intern

  Client Servicing departmentWorked on the brand whirlpool. Projects Done1. Market Study for Whirlpool refrigerator brand “Protton”To identify attributes that are rated high in making a purchase decision for product like refrigerator and grey areas in enhancing Whirlpool’s new Protton 3-Door refrigerator series market share.2. Competitive mapping and exploring market potential for likely to be launched inverter of Whirlpool.

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  RIOT Clothes and More for Suditi Industries Limited

  Dec 2010 - Jan 2011

  Brand Management Live Project

  Key responsibilities as Brand Management Trainee1. Created Riot Staff Training video named as Riot Red Book for effective internal communication. Performed work such as video shooting and whole packaging of the video.2. Created Customer Relationship Management Program “License To Riot”. Here designed the “License To Riot” brochure booklet and devised the terms and conditions for the same.3. Prepared a database for college cultural festivals using desk and secondary research. Data prepared is used to devise branding strategies for Riot in various colleges.4. Worked on Riot Social Media Optimization and maintenance of Riot Facebook account. Show less

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  Windchimes Communications Pvt Ltd

  Jun 2011 - Oct 2012

  Associate Maven (Client Servicing)

  Client worked for: Cairn India, Sesa Goa, ITC - Social Media Marketing- Drafting social media plan for the brand, Seeding across different social media platforms- Online Reputation Management- Daily Monitoring presence in different platforms, tracking and analysing the tonality of mentions pertinent- Preparing Monthly and fortnightly Worm reports including regular tracking & maintenance of links and analysing the same- Influencer Engagement

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  Ignitee

  Oct 2012 - Sept 2013

  Senior Social Media Executive

  Works with brands such as Maruti, Fujifilm India, Maaza and GPI.Key work accountabilities:- Manage brand pages across social networks for clients- Develop fresh content and ideas to help brands achieve their digital marketing objectives- Executing an all-round integrated social media campaign

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  Ignitee Digital services

  Oct 2013 - Jun 2014

  Social Media Manager

  Clients - TGV Cinemas, Fujifilm India, Centum Learning, GPI and MaazaKey work accountabilities:- Planning of Social Media campaign for different brands- Creating interesting content for various social media platforms- Ensuring timely reporting

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  Omnicom Media Group Asia Pacific

  Jul 2014 - Nov 2016

  Managed the digital media duties for GSK Nutrition portfolio and Nissan Motor Corporation.Media Planning and Buying –• Ideation, planning and execution of digital media campaigns• Negotiating with digital media platforms for best rates. Cracking long term deals for clients• Measuring campaign effectiveness through campaign analysis. Combining this analysis with all other media outcomes to ensure an integrated and meaningful campaign report to clients• Evaluating media proposals, documenting and presenting recommended digital media opportunities, plans and final buys Single handedly lead long-term projects such as – 1. Planning and development of Horlicks India websites, mobile site and other microsites2. Horlicks Hack4Fun (Gaming Hackathon) - A challenge to developers to develop best of the games for Horlicks to build long-term engagement and brand love with kids Stakeholder management – Worked in conjunction with brand managers, technical vendors, developers, creative and content creation teamsHands- on with tools like Comscore, Omniture, Keyword Planner, Google Trends and Google Analytics Achievement - Won a Gold in the Mobbys award, for the Sehri with Horlicks campaign in ‘Best Use of Mobile In Marketing Campaign’ category Show less

  • Manager - Digital Planning

    Oct 2015 - Nov 2016

  • Senior Media Planner

    Jul 2014 - Oct 2015
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  OMD India

  Dec 2016 - Apr 2017

  Media Supervisor

  Client–Nissan Motor Corporation (currently)Media Planning and Buying –o Managed Media spends for complete Digital as a platformo Partnered in designing and executing annual digital marketing strategieso Worked on evaluating media proposals, documenting and presenting recommended digitalmedia opportunities, plans and final buys to clients on a regular basis

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  GroupM Connect Switzerland

  Feb 2018 - Oct 2018

  Insights Associate
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  GroupM

  Nov 2018 - now

  • Lead Ad Operations, Sr. Insights Consultant

    Jan 2022 - now

  • Insights Consultant

    Nov 2018 - Feb 2022