Annie Loupy

Experience

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  San Diego State University

  Feb 2008 - May 2012

  Sports Media Assistantship

  I started out as the Aztec Baseball's scorekeeper. I went on to track stats for the football team and was first-contact for the press with stats and providing accurate recaps. After the games, I went to the press room where I recorded the interviews of players and coaches, asked them questions, and then wrote up a 500-word press release.

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  Wine Road - Northern Sonoma County

  Dec 2010 - Aug 2015

  Content Manager & Social Media Specialist

  This small wine marketing non-profit organizaiton makes a huge impact on Sonoma County's wine tourism industry. I was responsible for managing social media, brand promotion, and event logistics. I integrated and managed inventory projects as well as taught Social Media classes. Other official names given were first-contact, problem-solver, social media superhero and peace-keeper.Content Writer: Managed blog and social media content every day. Analyzed stats and trends. Wrote press releases and editorials, winery features, and winemaker article series. Took all photos.Editor: Edited all copy for website, events, advertising, promotions, and brand advocacy.Designer: Designed promotional material, social media content, the blog site & advertisements.Organized events/seminars/press tours: first contact, logistics, inventory, managed Distribution Team.Logistics: implemented inventory tracking system that saved the company $50,000+Intern from Dec. 2010 - January 2012Contracted from April 2013 - November 2013 Show less

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  Embassy CES

  Jul 2012 - May 2013

  English Language Instructor

  I taught English as a foreign language to international students. I structured lesson plans by applying the communicative approach and utilized hands-on learning with real life situations. I was in charge of creating all supplementary materials. Teaching has taught me more in one year than in any other profession. I learned to scrap my whole lesson plan and improvise when needed. I am comfortable in front of people and have learned creative ways to communicate with people (and people who don't really understand English). Show less

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  The Menteur Magazine

  Nov 2015 - Jun 2016

  Fiction Editor

  I participated on the editing team to create, publish, launch, and distribute a literary magazine. I conducted meetings, called for submissions, and made executive decisions (budget, paper quality, cover, design, adverts etc.) As Fiction Editor, I was in charge of selecting the appropriate pieces for the magazine's style and theme. I worked alongside the Editor-in-Chief to ensure the completion of the magazine from start to finish.

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  French Morning

  Mar 2016 - Dec 2016

  Writer

  While living in Paris to complete my Masters, I pursued a freelance position as a Cultural and Arts Writer. I pitched, wrote, published, and promoted each article. I interviewed and researched the topic in-depth to write the most informed articles. I also took my own photographs.

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  38 North

  Nov 2016 - Jan 2018

  Co-Founder & Editorial Director

  Co-founder of 38 North, a lead generation platform that promotes local businesses in Sonoma County. I managed the content creation team, assigning, writing and editing content. We generated customer leads for local business and also offered freelance content writing services to local businesses.

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  Bi-silque

  Jul 2017 - Jul 2018

  Copywriter
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  CannaCraft

  Jul 2017 - Feb 2018

  Columnist
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  Femna Health M.E. GmbH

  Jan 2018 - Nov 2018

  Content Manager

  As part of the first Femna team, I had the opportunity to elevate the content and community engagement on the topic of natural remedies, female wellness and herbs. Being a part of a start-up, I helped build the content strategy and basis for developing new customers through storytelling. Working with the team on social media posts and marketing campaigns, I helped build the voice and brand of Femna that made a splash in the German FemTech space.

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  Otto Wilde Grillers GmbH

  Nov 2018 - Aug 2019

  US Content Manager
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  Annie Loupy Writes Freelancer

  Nov 2018 - now

  UX Writer & Copywriter

  UX auditing requires rolling up your sleeves and getting a little dirty. Sometimes a tedious task, I evaluate every aspect of the content, design and UI elements. I unlock every door, open every window and crawl into each crawl space to find the inconsistencies and less-than useful experiences. For my current client, a big name in athletic apparel hailing from Germany, I write precise footer copy that attracts and guides their users to find the right sports apparel for them.

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  Weedmaps

  Jan 2019 - Nov 2019

  Freelance Journalist

  Cannabis and health. I find out how science and medicine help us discern the benefits and risks of cannabis use. With my knowledge of herbs and the endocrine system, I nerd out on hormones and the HPA axis while intrigued by the strong interaction cannabis has on our own biology.

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  Board

  Jun 2023 - now

  Tech Writer