JUI MING CHANG

Experience

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  HEYSONG Corporation

  Oct 2013 - Jan 2018

  Brand Manager

  ● Brand Management:- Responsible for 3 carbonated drink brands, including HEYSONG SODA, C&C, and HIPLUS; Built brand equity and delivered sales target with ATL/BTL strategy and execution.- Identified the opportunity to turn over business by launching the new brand (C&C) and product line with communication plan including TVC, digital video, PR, digital campaign and offline events, successfully expanded the market share by 1.8% in first 3 months.● Brand communication- Initiated endorser project and leveraged Japanese celebrity, Watanabe Naomi, to develop 360 marketing campaign. It successfully uplifted overall brand metrics, from brand awareness (+6%) to brand preference (+9%), and sales growth by 5%.- Social media management (FB&LINE) and optimized spend and performance.● New Product Development:- Led 1 ABM to develop new product innovation to strengthen the growing momentum of carbonated drink including strategy, concept, formulation and package and collaborated with cross functional team including sales, customer marketing, supply chain, R&D and factory partners.● Cross-industry Alliance:- Partnered with Paramount for “Transformers 4” and “Minions 2” licensing projects, and developed consumer campaign to drive off-take, exceeded sales target by 51%. Show less

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  保樂力加集團

  Jan 2018 - Dec 2020

  ● Brand Management: - Responsible for 3 brands’ marketing plans including Jacob’s Creek (Wine), Perrier-Jouët(Champagne) and Martell (Cognac) and budget management. In charge of product management including pricing, COG, product forecast.● New Product Launch: - Led new product “Blue Swift” launch campaign including launch event and 100+ experiential consumer events nationwide and it brought the brand 7% sales uplift.● Partnership Event:- Co-op with luxury brands (Argo yacht club, Aston Martin, Hublot, C.H Wedding etc.) to acquire champagne’s target consumers. It grew SOM from 10% to 21%.● Digital Marketing: - Conducted Facebook & Instagram account management and optimized content performance which increased fan base by 150% and 5% increase in engagement rate. Show less

  • Assistant brand manager

    May 2019 - Dec 2020

  • Assistant Brand Manager

    Jan 2018 - Apr 2019
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  雀巢公司

  Feb 2021 - May 2021

  Brand Manager

  Infant Team

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  Shopee

  Sept 2021 - Jun 2023

  Flash Sale Team Lead

  Digital marketing

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  萊雅

  Jul 2023 - now

  Product Manager