Clement Cheung

Experience

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  EY

  Jul 2007 - Aug 2007

  Intern in the Tax Department

  • Helped with the audit of several key accounts.• Assisted in the establishment of foreign invested enterprises in China.• Researched on national and local laws and policies relating to foreign direct investment in China.• Dealt directly with international clients and helped close out outstanding cases.

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  Hong Kong and Shanghai Banking Corporation

  Jun 2008 - Aug 2008

  Intern business analyst - Student Placement Program

  • Assisted in the management of one of the largest funds in China and Hong Kong.• Conducted due diligence on potential clients.• Worked on creating events such as mixers to boost morale of staff in the securities department of over 300.

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  New Bright Industrial Co., LTD

  Jan 2010 - Jun 2014

  A leading fully vertically integrated global mass market radio control (R/C) car manufacturer with over 70% market share. Key clients and business partners including major retailers in the US and major car manufacturers in the US and Europe.• Led a team of 5 internationally located management personnel while running the licensing department.• Improved production, quality control and manufacturing lines to increase productivity and lower costs, through biweekly visits to factories in China.• Redesigned licensing process which created large revenues by initiating with General Motors and allowed for a deal which permitted a simultaneous launch of the C7 Stingray Corvette radio control product and actual production vehicle, first of its kind in the industry. Success in the process led to similar deals with other key manufactures.• Developed new marketing strategies through untraditional means, partnered with retailers to show company advertisements in the TV display section of major US retailers. • Re-developed sample allocation and management of all Hong Kong showrooms and international toy fairs. Reduced 30% freight costs by planning which items could be shipped without packaging for display. • Being entrusted to partake in major decision making process and meeting with high level executives such as the general managers of major retailers in the US.• Managed the organization and running of intentional toy fairs in Dallas, Texas, USA, Nuremberg, Germany and Hong Kong. Show less A leading fully vertically integrated global mass market radio control (R/C) car manufacturer with over 70% market share. Key clients and business partners including major retailers in the US and major car manufacturers in the US and Europe.Apprentice to the Director and General Manager • Daily shadowing of Director and General Manager aiding in major decision making process and meeting with high level executives of major clients.• Biweekly visits to factories in China to monitor and improve production, quality control and manufacturing lines to increase productivity and lower costs. Show less

  • Marketing Executive

    Jun 2012 - Jun 2014

  • Apprentice to the Director and General Manager

    Jan 2010 - Jun 2012
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  HKUST MBA

  Aug 2014 - Jan 2016

  MBA Student

  • Marketing career track• Exchange for 1 semester at New York University - MBA. • President of HKUST Lifestyle Asia Club (Club goal is to connect students to networks, culture and experiences in Asia)• Chosen to represent HKUST at the Columbia Odyssey Case competition (1st Place in Case Competition, 2nd place overall)

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  INFINITI Motor Company

  Jun 2015 - Aug 2015

  MBA Summer Intern - Infiniti Global Marketing- Partnerships, Sponsorship & Product Placement

  • Created a global framework for long term and short term product placement strategies, and presented strategies to key stakeholders of the company.• Prepared analysis and reports of overall opinions on a new vehicle since launch which were reported to the CEO, CMO, and other key stakeholders in the company.• Guided local markets and regional heads through an audit of all global and local sponsorship and partnerships. • Created, built and managed key global and regional sponsorship and partnership opportunities such as Uber and Virgin Atlantic.• Prepared competitor marketing landscape research both in and out of industry.• Built product briefs for external agencies for film and television product placements. Show less

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  Jardine Schindler Group

  Jan 2016 - Jan 2018

  • Area Manager for the maintenance business of the Jardine Schindler lift business.• Managing a team of 30 supervisors and technicians, 1 service sales and 1 technical expert. • Focused on customer segmentation and journey to foster customer relationship building and lead generation.• Managing 1,200 units in a portfolio, which includes routine maintenance, preventive maintenance, conversions from new installations, recoveries of lost units, repair sales, etc. • Implemented change management of team structure and culture with a strong focus on customer experience, which lead to a significant increase in revenue while simultaneously increasing customer satisfaction. • Presented with the Customer Excellence Award in 2017. • Management of P&L of the business in the area of maintenance and repairs.• Mentor and coach to 3 employees on career, education and business opportunities. Show less • One of 11 ideas which received funding after competing against 6500+ ideas in the Jardines Group internal start-up competition.• Through a thorough analysis of customer experience, it was identified that applying neural network machine learning (ML) and natural language processing (NLP), it was feasible to provide key-account-levels of service to all customers.• Identified key pain points, solutions, key potential partners, roll out and costing which were presented to top management to allow funding of the proof of concept. • Participated in the implementation of the proof of concept, monitoring and reporting. Show less • Collaborated with the Finance Department and other relevant departments in all operating countries to work on a consolidated budget, forecast and 2020 business plan for all business lines. • Analyzed and reported on the people strategy across the South East Asia Region, leading to the implementation of new human capital readiness strategies based on the market size and customer segmentation. • Assisted in the preparation of board papers and materials for the Jardine Schindler Group board meetings.• Partnered with HR on the research, implementation and roll out of the new onboarding program at the Jardine Schindler Group. • Prepared in-depth analysis of the sourcing and usage of spare parts and spare parts management in the operating countries to increase efficiency and lower costs. • Organized and assisted in running the budget roll out, strategy day meetings, multiday meetings and workshops for the management team. • Selected as the team leader to lead the entertainment committee in the Jardine Executive Dinner Dance for 2016. Responsibilities included budgeting, venue preparation, entertainment scheduling, theme, etc. Show less

  • Area Business Manager

    Apr 2017 - Jan 2018

  • Project Manager and Lead in Innovate Jardines

    Mar 2017 - Dec 2017

  • Executive Aid to the CEO

    Jan 2016 - Mar 2017
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  General Assembly

  Jun 2018 - Aug 2018

  Digital Marketing Immersive Student

  • Experience with inbound and outbound digital marketing strategies.• Exposure to digital marketing tools - Google analytics, Google AdWords, Google Tag Manager, Facebook Audience Network, SEMrush, Screaming Frog, CRM systems and email automation systems such as MailChimp. • Hands on client work on SEO optimization through a combination technical SEO strategies and content strategy. • Project work on SEM optimization and email marketing strategy on a local boutique hotel • Understanding and experience on data driven customer segmentation. • Landing pages best practices and A/B testing strategies. Show less

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  OMDIGI Group

  Oct 2018 - Jan 2023

  • Head of the Search Engine Optimisation team within the agency with three direct reports and a team of content writers. • Implemented Search Engine Optimisation strategies across different industries and market sizes:o B2B (Ricoh, Brennan IT, Alsco, Quadrent, PSMA, Hanson, Hymix, Class, Now Infinity)o B2C (Nikon, Belle Properties, Pickles Auctions, Power Living Yoga, Carly Car Subscription, Perfect Wave Travel, Rate Money)o Mixed Ecommerce and Retail (PetO, Peppermint Grove, ModelCo)o Online Publication (Sitchu)o Ecommerce (Sister & Soul, Revolution Industrial, Nikon)• Managed client relations from C-suite to digital marketing managers.• Implemented new SEO project management processes e.g. new systematic approach to content creation and linkbuilding leading to constant backlinks monthly for clients.• Constructed websites and worked with web developers to architect URL and site structures that follow SEO best practices.• Migrated multiple websites from design updates, domain name changes and/or complete reconstructions, while minimising disruption of organic traffic and potential loss of keywords.• Project managed a complete website redesign, migration and launch including working closely together with key client stakeholders, sales, design, and web development team for an on-time site launch.• Redesigned content strategy and blog layout, increasing organic reach and visibility while doubling onsite conversion. • Other Responsibilities:o Set up and organised custom dashboards for metrics and KPI tracking across all channels, for both internal and client use.o Ran training sessions for Google Analyitcs, Google Search Console, Google Tag Manager and Google Data Studio for both internal and external teams.o Facilitated the strategic growth of the digital agency and long term development plan of juniors. Show less • Grew a brand new Online Lifestyle Magazine's organic traffic to an average of 30% month on month, up to 122,000 monthly Organic Sessions.• Was brought in to rectify the drop in keywords and organic traffic to Ricoh's optimization after migration to Sitecore.• Strategised and fixed tracking issues with a university in Sydney, allowing for better understanding of student admission behavior, and leading to a higher-conversion strategy of focusing on admission efforts.• Grew e-commerce client's revenue by 27% monthly growth. Show less

  • Head of Search Engine Optimisation (SEO)

    Sept 2019 - Jan 2023

  • Digital Marketing Specialist

    Oct 2018 - Sept 2019
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  Double H Marketing

  Feb 2023 - now

  Director of Marketing Technology