Craig Lindberg

Experience

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  ExxonMobil

  Apr 1982 - Mar 1985

  Regional Sales Representative

  • Industrial sales representative for the Recycled Mill Division of CCA, a wholly-owned subsidiary of Mobil; servicing and cold-calling manufacturers of partition, tubing, divider and packing grade roll stock across Ohio, Michigan, Indiana and northern Kentucky. • Employ technical understanding of product performance characteristics, manufacturer's process and equipment, and the variables in the production of recycled grades of paper stock to advise solutions in the field and promote sales.• Negotiate pricing, contracts and perform on-site product quality testing. Show less

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  Five Star Services-Hotel FF&E Installations & Renovations

  Apr 1985 - Aug 1988

  National Sales Manager

  • Head of sales, advertising and channel marketing programs for B2B audience in the hotel and property development industry.• Managed $10M sales program, generated and supervised new projects in hospitality property renovations, remodeling and FF&E installations across the U.S. for operators and contractors (Hyatt, Radisson, Carlson Companies, Residence Inn, Hirsch-Bedner) engaged in new and existing franchise properties construction and refurbishment.

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  MLT Creative

  Sept 1988 - Jan 2013

  Work with client senior management to develop and execute marketing strategies, plans and programs. Duties include leading a team of account managers, identifying growth opportunities, driving action plans to meet client goals, and helping guide overall business direction. Use strong business writing, training, communication, organizational and presentation skills, as well as the ability to analyze and evaluate marketing objectives and sales performance.• New business development highlights include signing category leaders EMS Technologies (Honeywell), Airgas, SAP/Sybase, Sage Business Solutions and Leica Geosystems• Achieved 274% revenue increase and 65%+ AGI avg. on sales of $34M over ten years• Structure and implement annual marketing budgets up to $1.0M Show less Guide internal teams to meet client goals. Develop, recommend and present strategic solutions that build brand equity and deliver measurable results for the client. Serve as the liaison between the client and the agency's creative, account and project management teams; ensuring that financial aspects of the account are managed according to agency procedures; and engaging in new business development, including expansion within existing clients. • Expand client roster with addition of category leaders Manheim Auctions (Cox Enterprises), Autotrader.com, STO, AutoTec and USAPEEC• Revenue growth of 310%; negotiate retainer agreements up to six+ figures• Work product awarded national and international recognition for integrated and display campaigns• Create and manage CPG co-op couponing program for $3B poultry firm spanning fifteen years delivering $17M in in-store incentives for Kraft, Pillsbury, Tabasco, Sargento and other category leaders. • Pilot $4M+ tie-in partner sponsorship program featuring Sea World, LaVarenne Cooking Schools, Busch Gardens, Alitalia Airlines, KitchenAid and J.A. Henckels among others Show less Plan, coordinate, direct and implement advertising campaigns, branding, corporate identity, tradeshows and promotions. Confer with management to assess advertising needs, determine goals and establish annual budgets. Manage creative and production teams to develop advertising strategies, including selecting media vehicles, determining timing and placement of materials, and estimating costs. Ensure that campaign strategies are implemented on time and within budget, and adjust or redirect strategies as needed. Supervise account executives. Demonstrate excellent critical thinking and problem-solving skills.• Key accounts include Georgia-Pacific Building Products Group, Coca-Cola Fountain Group, Mead Packaging, Cajun Injector, Lin-Pac and Gold Kist (now Pilgrim's Pride).• Driver in agency revenue ten-fold increase in first five years.• Acquire agency's first $1M account• In dual role, responsible for gaining new business from existing clients as well as identifying and acquiring new accounts.• Program director for largest client's annual national cooking competition campaign, longest running contest of it's kind (twenty years). Show less

  • Director-Account Services, Partner

    Apr 2001 - Jan 2013

  • Senior Account Supervisor

    Sept 1993 - Mar 2001

  • Account Manager

    Sept 1988 - Aug 1993
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  Spark B2B Marketing

  Nov 2013 - now

  Managing Director

  • A B2B marketing consultancy for corporate business units and SMBs who need help aligning marketing and sales efforts to promote ROI, audience awareness, followings, conversions and revenue• Providing client marketing readiness insights to serve as benchmarks and milestones for marketing action plans; setting content tone/composition, creative, CTAs, and UX for effective web-centric marketing

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  OpenSpan - Now Pegasystems

  Oct 2014 - Apr 2015

  Vice President-Marketing

  • Led internal marketing team in delivery of MQLs to bizdev team using stage- appropriate, persona-based content via email campaigns managed in Pardot, achieving record results in 4 KPIs; developed strategy/content for webinar series on SaaS robotic process automation; formalized a corporate marketing strategy and marketing plan with supporting action calendar. Led promotion of the newest desktop automation software update release, kicked off the new website redesign process and streamlining of CRM database management, set up department workflow management system • OpenSpan acquired by competitor, PegaSystems Show less