Michele Oppenhimer

Experience

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  Reed Exhibitions

  Jan 2000 - May 2013

  Sponsorship & Advertising Sales Executive

  • Earned highest individual ad sales in NA for a single event for three consecutive years (2010-2012)• Increased advertising profits 175% for JCK Jewelry Show Events from 2000-2007, 107% for The SHOT • Show from 2009-2013, and 91% for The National Hardware Show from 2007-2010• Developed sales and incentive programs to train, manage, and motivate our individual show teams to reach sales quotas and exceed advertising sales goals • Coordinated annual special events with clients including industry fashion shows, galas, press parties, and conference sponsorships• Packaged and sold large-scale event sponsorship programs (global conferences, fashion shows, tradeshow galas) comprised of product displays, signage and event collateral, celebrity appearances and signings, cross-channel promotion, post show metrics • Developed and sold exhibitor advertising opportunities including digital e-newsletter, digital show directories, event web advertising, direct mail opportunities, multi-media campaigns, and social media optimization/implementation• Clientele included: Microsoft, Bank of America, Chrysler Corp., NBC Sports, Smith & Wesson, Anheuser-Busch, Scotts Lawn & Garden, LeVian Jewelers, Simon & Schuster, Harper Collins Show less

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  Melissa & Doug, LLC

  Jul 2013 - Jun 2014

  Business Development

  Responsible for driving revenue through development and servicing of new accounts for the fastest growing company in the toy industry.• Establish strategic, focused, and comprehensive business management leadership for technology marketing, and solution sales• Identify multiple markets and create and calculate sales objectives to successfully grow and increase customer base through consistent client needs analysis and evaluation

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  RAIN Enterprises

  Jun 2014 - Mar 2015

  Manager, Sponsorship & Advertising

  Exceeded profit margins on annual sponsorship sales from 2014 to 2015 by 27%• Develop and implement client promotional & advertising packages for RAIN News and RAIN Summits, the premier educational and networking events for the internet radio and digital audio industries• Manage annual budget and quarterly revenue forecasts • Prospect new business, sales development, relationship building, and consultative selling

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  TheeDesign Studio

  Apr 2015 - May 2017

  Solutions Consultant

  TheeDesign Studio is an award-winning web design and internet marketing company. Our specialties include search engine optimization, pay-per-click campaign management, and online video advertising.I've developed web design and digital marketing strategy packages for clients across a range of verticals that include: • SEO/SEM, Pay-per-click Advertising, Paid Search• Website/Landing Page Redesigns, A/B Testing, Conversion Tracking• Competitive, Market, and Consumer Reporting and Analysis Show less

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  Marketplace Events

  Jun 2016 - Jun 2017

  Account Manager

  3rd Highest Sales for North America & Canada, Downtown Raleigh Home Show 2016• Strategized with clients to develop diverse sponsorship and exhibitor packages• Increased sales percentages by 21% between 2016-2017• Presented educational seminars to exhibitors and prospective clients on the value-added benefits of show participation, and leveraging trade show advertising and sponsorships

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  HomeCraft Windows

  Oct 2017 - now

  Marketing Director
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  Luxury Bath & Kitchens of Raleigh

  Oct 2017 - now

  Marketing Director

  Lead all development and implementation of our cross-channel marketing strategy to engage and expand our target audience, and increase sales.Driving in new business via live events, digital marketing, and social media for the home remodeling industry. Specialties include bath and kitchen remodeling, as well as custom window replacement, doors, and siding. Focus on new and existing customers