Rona Fleming

Rona Fleming

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location of Rona FlemingUnited Kingdom

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  • Timeline

  • About me

    A marketing specialist & creative side-hustler currently exploring the world for 6 months! 🌎

  • Education

    • Berwickshire High School

      2010 - 2016

      Activities and Societies: Captain and member of 1st XI Hockey Team Deputy Head Girl and Social Committee Member Scottish Highers: English (A), Business Management (B), Geography (A), Human Biology (A), Physical Education (A) and Health and Food Technology (A).National 5’s: Maths (A).

    • The Open University

      2015 - 2015
      Book Keeping and Accounting
    • Robert Gordon University

      2016 - 2020
      Bachelor of Arts - BA Managment with Marketing First Class

      Activities and Societies: President of RGU Women’s Hockey 2019/20 & Vice President (2018/19). Purple Wednesdays Presenter. Graduated in 2020 with a first class honours in Management with Marketing. Key Modules: Consumer Psychology, Managing Projects, Business Analytics, Introductory Economics, Business Ethics, International Marketing, Digital Business.Thesis: "The impact of meat-reduction diets on the Scottish agricultural industry” - Research carried out with industry experts and meat-reducers in the form of interviews and focus groups.The course has enabled me to gain both academic and… Show more Graduated in 2020 with a first class honours in Management with Marketing. Key Modules: Consumer Psychology, Managing Projects, Business Analytics, Introductory Economics, Business Ethics, International Marketing, Digital Business.Thesis: "The impact of meat-reduction diets on the Scottish agricultural industry” - Research carried out with industry experts and meat-reducers in the form of interviews and focus groups.The course has enabled me to gain both academic and industry knowledge, having undertaken two part-time placements. My first placement with as Marketing Officer at RGU Sport and my second allowing me to co-found my own business and develop the idea. I have also participated in extra circular activities. I was a member of RGU Hockey Club, gaining the opportunity to be vice-president of the club in 2018/19 and president in 2019/20. Show less

  • Experience

    • Oink Edinburgh

      Jun 2014 - Sept 2018

      Working in a fast-paced takeaway restaurant during the Edinburgh Festival Fringe. Required to communicate professionally with customers and colleagues and ensure customers were happy with the service and meal they received.

      • Shop Assistant

        Jul 2018 - Sept 2018
      • Catering Assistant

        Jun 2014 - Jul 2018
    • Kezie Ltd

      May 2017 - Sept 2017
      Office Assistant

      •Worked as part of a small team at an exotic meat e-commerce retailer. •Developed a range of new products that I presented to Iceland buyers following market research, concept creation, trials and feedback.•Responsible for making sales and managing customer accounts daily via email and telephone, dealing with payments and customer queries. •Carried out regular raw material stock checks.•Involved in maintaining high standards and meeting British Retail Consortium regulations, helped company achieve AA status. Show less

    • RGU Sport

      Sept 2018 - Jan 2019
      Marketing Officer

      • As part of the Connect to Business route through third year of university a placement at RGU Sport was undertaken in order to improve and develop their marketing strategy. • Tasked with the development of a marketing brief, annual marketing calendar and social media analysis. • Undertook a social media comparison using platform analytics and competitor analysis on other university gyms and the local competitors and made recommendations on how to better utilise and encourage engagement. Designed a customer questionnaire and carried out market research with members of RGU Sport with results analysed to gain a better understanding of customers views towards RGU Sport. Worked on developing a marketing brief to inform staff at RGU Sport and university of how RGU Sport wished to be positioned in the market through its marketing. Regularly gave feedback on work to colleagues during meetings. • As a result of the development of a marketing brief RGU Sport has now updated its branding. The development of a social media campaign calendar brought increased engagement across social media platforms. Show less

    • Oasis Fashion

      Oct 2018 - Feb 2019
      Sales Assistant

      • Part-time role alongside university studies.• Responsible for ensuring the shop floor was stocked and tidy, covering fitting rooms, solving customer queries and maintaining stock room.

    • Tacti

      Jan 2019 - Aug 2019
      Co-Founder

      •Tactile stimming gadget business idea selected as 1 of 28 teams from 165 applicants on Robert Gordon University’s Start-up Accelerator Programme. •Carried out extensive market research with Autism charities and Autistic individuals to gain insight into their needs.•Liaised with product designer and brand designer to develop brand for Tacti and produced three initial working prototypes. •Presented business idea on a regular basis to Aberdeen business personnel, participated in networking events and exhibited at RGU’s Founders Showcase. Show less

    • Freelance Marketing

      May 2020 - Jan 2021
      Freelance Marketing Consultant

      •Produced a social media marketing plan, generated digital and website content e.g. product descriptions, photographs and videos and social media posts using iMovie, Canva and Adobe InDesign.•Created and implemented a content calendar and multiple platform social media plan, working proactively to create content. •Used platform analytics to gain insight into performance of content. Subsequently, clients experienced increased following and engagement across social media platforms.

    • Simpsons Malt Limited

      Jun 2020 - Dec 2020
      Harvest Laboratory Worker
    • OH3 Limited - Occupational Health

      Mar 2021 - May 2021
      Occupational Health Technician
    • Simpsons Malt Limited

      May 2021 - Oct 2021
      Harvest Laboratory Worker
    • Seed Marketing Solutions

      Oct 2021 - Oct 2024

      Working as part of a small team for an up and coming marketing agency based in Edinburgh. My responsibilities include liaising with clients, content creation and managing all social platforms for five plus clients, using analytics to develop strategies, writing PR and blog content, website maintenance, coordinating client events, and direct marketing. Work with clients from a range of industries including professional services, tourism and holiday accommodation.

      • Account Manager

        Nov 2022 - Oct 2024
      • Marketing Assistant

        Oct 2021 - Nov 2022
    • Click Clop Photo Booth

      Jun 2022 - now
      Owner & Founder
  • Licenses & Certifications

    • The Fundamentals of Digital Marketing

      Google Digital Garage
      Jun 2020
  • Honors & Awards

    • Awarded to Rona Fleming
      Bronze Award Duke of Edinburgh Mar 2016
  • Volunteer Experience

    • Hockey Coach

      Issued by The Berwickshire High School on Sept 2013
      The Berwickshire High SchoolAssociated with Rona Fleming
    • Volunteer

      Issued by Think Pacific on May 2018
      Think PacificAssociated with Rona Fleming
    • Hockey Club President

      Issued by RGU:Union on Jul 2019
      RGU:UnionAssociated with Rona Fleming
    • Hockey Club Vice President

      Issued by RGU:Union on Jul 2018
      RGU:UnionAssociated with Rona Fleming