Lucie Ferrara

Experience

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  Le Petit Gourmand

  Jul 2013 - Jul 2013

  Vendeuse en Boulangerie

  A mes 18 ans, j'ai travaillé durant trois étés dans une boulangerie aux Angles. Je travaillais seule à la boulangerie toutes les après-midi, ce qui m'a permis de développer des compétences professionnelles. Les missions : - Gestion de la caisse, des stocks, des vitrines...- Développement de la relation client - Travail en autonomie

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  La Poste

  Sept 2015 - Oct 2018

  • Establishing and following-up on commercial action plans.• Direct marketing as phoning potential customers, mailing,distributing flyers and public surveys.• Presentation of our new services to our workforce andcustomers. Be careful with all their need.• Identified and communicated with all potential customers,scheduled appointments with clients, and maintainedrelationships in order to maximize future sales opportunities.• Being attentive to every customer's needs.- Création d'un outil d'aide à la vente pour les ventes - Création d'affiche publicitaire pour les carrés professionnels - Création de différents fichiers clients - Organisation d'un évènement par rapport au développement durable (travail de groupe)- Suivi du chiffre d'affaires quotidien - Formation des agents guichetiers ainsi que des facteurs sur les nouveaux services Show less

  • Responsable Communication Junior

    Aug 2017 - Oct 2018

  • Responsable Commerciale et Marketing BtoB Junior

    Sept 2015 - Aug 2017
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  Fille au pair

  Jan 2019 - Jul 2019

  Fille au pair

  Such good experience with children and family. It was amazing to discover new country, new culture, new food, new people and the most important : new language! Between children, school, work, sport, family and friends, I was always learning and busy. Is it an human experience!

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  CloserStill Media

  Sept 2019 - Jul 2020

  Deleguate Relationship Manager

  Helping in identifying the most valuable clients and develop strategies to best target these groups. Building and promoting strong relationships between guests and potential customers. Securing attendance from target buyer companies toattend the event. Liaise with marketing and sales to reach the objectives of the event. Data analysis. Creation of flyers. Social networks and emailing campaigns.

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  RE/MAX Quality & Trust

  Aug 2020 - Feb 2023

  I have been working in this estate agency since it opened. As Digital Marketing Manager, I am committed to the success of my mission at RE/MAX Quality & Trust. Everything you can see on social networks and digital has been done by me.Today, I am in charge of marketing, communication and events.My responsabilities included : - Daily publications on social networks - Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. - Develop and monitor campaign budgets. - Plan and manage our social media platforms. - Prepare accurate reports on our marketing campaign’s overall performance. - Coordinate with advertising and media experts to improve marketing results. - Identify the latest trends and technologies affecting our industry. - Evaluate important metrics that affect our website traffic, service quotas, and target audience. - Work with your team to brainstorm new and innovative growth strategies. - Oversee and manage all contests, giveaways, and other digital projects. - Writing blog articles & more...Software used :- Canva- WordPress- LinkedIn - Facebook - Twitter - Instagram - Youtube- Finalcutpro - Filmora- Mailchimp- Hootsuite- Photoshop - Abode Suite Show less In charge of Marketing and Communication for RE/MAX Quality & Trust.My responsibilities include: - Implementation of the marketing plan - Implementation of new softwares CRM - Contribution to the creation of the website - Analysis of the company, the market, the sector, competition and customers- Multi-channel communication using existing tools : social networks, newsletter, band websites- Implementation of new communication tools for better results : blogs, infographics, podcasts, videos, case studies and ebooks- Creation of visuals - Support of real estate agents to achieve their objectives- Organisation of national conventions with experts coming from the European networkSoftware used : - Canva- WordPress - LinkedIn - Facebook - Twitter - Instagram - Youtube- Finalcutpro - Filmora - Mailchimp - Hootsuite Show less

  • Digital Marketing Manager

    Oct 2020 - Feb 2023

  • Chargée de Marketing et Communication Senior

    Aug 2020 - Mar 2021
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  Maison Moderne

  Feb 2023 - Jul 2024

  Marketing Manager

  - Production of the annual publication: the "MMMediaplanner" (content contribution; coordination of identified stakeholders)- Market analysis of various ecosystems in Luxembourg (Financial Sector, Tech, Healthcare, Space, Industry, HR, Luxury, Horeca...)- Responsible for the annual innovation cycle: trend analysis and benchmarking- Strategy development for new upsell opportunities- Community management of Brand Managers (through social media, interviews, events, specialized newsletters, focus groups, surveys...)- Competitive intelligence: quarterly reporting on latest trends, market benchmarking- Strategic recommendations to enhance product offerings and visibility- Continuous improvement of value proposition and customer experience within a customer engagement program (loyalty)- Creation of sales support tools and materials for sales representatives (product sheets, etc.)- Contribution to pipeline generation through lead generation, analysis of advertising investments, partnerships with major professional organizations, and direct marketing actions towards the base.Software used :- CRM : SalesForce/Account Engagement- BaseCamp - Nielsen/Mediaxim - Woodwing Show less

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  Laboratoire Therascience

  Feb 2025 - now

  Cheffe de Projets Marketing et Scientifique