Basit Rahman

Experience

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  Zameen.com

  Nov 2009 - Nov 2011

  Senior SEO

  Worked on the SEO of Zameen.com, Bayut.com and other UK & Dubai based websites.

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  Etechsol International

  Nov 2011 - Dec 2012

  SEO Executive

  - Worked on the SEO and Digital Marketing of eCommerce websites related to IT certifications Prep Materials and Practice Tests. - Worked on analyzing and improving Website UI & UX and successfully boosted their online sales during my work.

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  Rocket Internet SE

  Jan 2013 - Dec 2016

  SEO Specialist (Kaymu Pakistan)

  - Worked on Search Engine Optimization (SEO) of Kaymu Pakistan (including On-page SEO, off-page SEO, Technical SEO Analysis, Content Marketing) and got website ranked against most competitive eCommerce related keywords. - Also monitored and strategised SEO of other Kaymu ventures in Asia.

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  DigiXpertz

  May 2016 - now

  Co-Founder

  A Full-service digital marketing agency which empowers local & international businesses with its effective digital marketing strategies for better ROI through digital platforms. We specialize in all areas of digital marketing including WordPress development, Search Engine Optimization (SEO), eCommerce growth, Social Media Marketing (SMM), Search Engine Marketing (PPC Ads) and Video Animations.Feel free to reach out at for a free business development consultation at basitseo@gmail.com / +92-321-4881974. Show less

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  Orient Group Of Companies

  Jan 2017 - Nov 2017

  Digital Marketing Head

  - Managed all digital marketing channels for E-eCommerce website including SEO, SEM, PPC Campaigns, Social Media Marketing, Re-marketing, Conversion Rate Optimization, Email Marketing, Planning & Budgeting Monthly Campaigns, Creating Reports from Google Analytics, Maximizing ROI, Data Analytics and Generating Online Sales for the company. - During my work I almost doubled the online sales by introducing re-marketing, improving conversion rate and synchronizing all digital marketing channels. Show less

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  Institute of Digital Marketing Pakistan

  May 2017 - now

  Digital Marketing Trainer

  Coaching students from various fields, CEO's, Business Owners, Startup Founders and Entrepreneurs about Search Engine Optimization (SEO), Google Analytics, Google Search Console, Digital Marketing, eCommerce SEO, Wordpress SEO, Google Algorithm Updates, Conversion Rate Optimization and other Digital Marketing Strategies.

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  Cheetay Logistics (Pvt.) Ltd.

  Apr 2018 - Sept 2019

  Digital Marketing Specialist

  • Manage & strategize overall digital marketing campaign for website• Manage overall e-commerce SEO strategy for the website• Work on digital marketing KPIs & other important parameters to measure and analyze overall business and digital marketing performance to adapt digital marketing strategy accordingly and looks for key areas of improvement• Monitor & Report E-commerce KPIs and use analytics to identify Key Improvement areas and Growth Opportunities• Work on Creating Overall E-commerce strategy of the website on Monthly and Campaign basis.• Work on Opportunities to improve Conversion Rate Optimization and Sales Funnel of Customers.• Co-ordinate with Business Development Team to Take Best Selling, Most Converting, Highest GMV and Most Profitable Products onboard.• Execute and Manage Facebook Marketing Paid Campaigns to Get Sales.• Work on Data Driven Strategy to strategize online marketing on the basis of Past Sales Data.• Execute and Manage Google Adwords Search and Display Network Campaign to maximize ROI.• Monitor and Supervise Email Marketing & Remarketing Campaigns. • Execute and Strategize Remarketing campaign through Emails, Facebook and Google Adwords.• Create Monthly Projected Budgets on Monthly basis for Each Channel and get approved from CEO.• Conduct technical SEO audit of website & work closely with developers’ team to make website SEO friendly.• Monitor & report traffic from various website traffic channels & devise strategies to optimize conversion rates.• Stay updated with Google Algorithm updates including Google Panda, Penguin & Hummingbird and adapt SEO strategies accordingly.• Manage and strategize overall link building, guest blogging & brand building campaign for the website.• Manage landing page optimization of website and give suggestions to improve website functionality & user-experience.• Conduct competitor websites analysis & adapt digital marketing strategies accordingly. Show less

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  PNY Trainings

  Mar 2019 - Mar 2023

  Digital Marketing Trainer

  Teaching Search Engine Optimization, Google Analytics, Google Ads & Social Media Marketing to Students from various fields including CEOs, Business Owners, IT Professionals & Startup Founders & Digital Marketing Enthusiasts.