Experience

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  Crónicas weekly newspaper

  Sept 2009 - May 2010

  Journalist

  - Newspaper articles production.- Events coverage.- Interviews.WEB: http://www.cronicas.com.uy/

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  Objeto directo

  Jun 2010 - May 2011

  Community manager

  - Social Media Management (Facebook, Twitter).- Brand content production.- Web development.- Marketing and Branding.

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  Tupperware brands nuvó

  Jun 2012 - Jul 2016

  Brand leader

  · Strategic Planning and Merchandising for the Cosmetic line:+ Taking part in the strategic definitions of each sales campaign.+ Marketing Mix (product selection, price fixation, marketing flow) of 100-150 SKUs per campaign.+ Design and communication management and control for the assigned campaigns.+ Business presentation for the National Sales Managers.+ Absolute follow-up and control during each campaign sales time-frame.+ Results analysis. · Trade-marketing:+ Full development of merchandising products to increase sales on specific campaigns.+ Merchandising development for branding purposes.· Incentives and Loyalty programs management:+ Budget distribution and control.+ Negotiation and control of key product suppliers.+ Incentive plans development to increase different KPIs (+income, +units, +average order) in different periods of time (1 campaign, 3 campaigns, 1 semester).+ Research and analysis.+ Remodel and relaunch of Sellers Loyalty Program and TOP-Sellers Recognition Program.· Events organization. + Development and implementation of 150+ guests events in different venues. Show less

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  Dober import export s.l.

  Jul 2017 - Mar 2020

  Product marketing manager

  Key responsibilities:+ Development & management of the assigned products (80 SKUs), with the main goal of achieving maximum profitability. + New products launch preparation & sales force training. + Identification, selection and follow-up of new projects according to the needs of the product ranges and market trends.+ Relaunch and repositioning management.+ Outsourcing. Relationship and negotiation with suppliers (Europe, Asia). + Supervision and corrective actions for increasing product sales. + Cosmetic market and competitors network analysis.+ New products performance monthly report. Show less

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  Pablo casals foundation

  Jan 2020 - Jul 2020

  Auxiliar de medios de comunicación

  Communication support for the Pablo Casals International Award for Young Cellists 2020:+ Global data base growth (Latin America, USA, Europe).+ Direct contact with press and specialized agents.+ Social Media & Email Marketing calendar management. + Content creation for Facebook, Instagram and Twitter.+ Mailings creation (Mailchimp).

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  Encatc

  Jan 2021 - now

  Communication Manager for the Erasmus+ funded project: CHARTER - The European Cultural Heritage Skills Alliance.+ Communication and Dissemination working package leadership.+ Communications and Branding strategic plan development.+ Branding materials development.+ Website conceptualization.

  • European Projects Communication Director

    Jan 2024 - now

  • Director de comunicaciones

    Jul 2022 - now

  • Communication Manager

    Jan 2021 - now