Experience

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  Ross printmarketing

  Jan 2003 - Jan 2011

  Senior designer
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  Fado irish pub & restaurant

  Jan 2008 - Jan 2010

  Lead bartender, whiskey specialist
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  Mktg

  Jan 2015 - now

  Responsible for all training, development, strategy and content creation on behalf of DIAGEO and The Wine Group. Provide thought leadership, mentorship, applicable training and overall guidance for a field network of over 3000 brand advocates executing experiential marketing events. Ability to influence a cross-functional team and top management into following a particular course action. Strategically develop effective training programs and material, making regular modifications where necessary, including all content creation, management and optimization across multiple platforms. Show less Acted as a resource for Distributors, Sales Teams, Retail/Bar Staff and field network as an expert on the entire DIAGEO Whiskey portfolio. Established and maintained strong relationships with key accounts and stakeholders, leading to increased distribution and product placement against quarterly KPIs. Worked with teams to plan and executed large scale dinners and events for consumers and trade, using knowledge and passion for brands to drive loyalty & advocacy. -- Developed and implemented innovative educational courses for Retail/Bar staff, focusing on Whiskey origins and specific brand families. Responsible for implementing initiatives supporting top spirits brands in the on-premise luxury environment. Created long-lasting relationships and brand affinity for these brands within the beverage community and to engage the community in a supportive symbiotic capacity. The net result of these activities was increased and improved perception of the brands as innovation drivers within the on-premise accounts. Show less

  • Director, Brand Education and Training Strategy

    Sept 2016 - now

  • Master of Whisk(e)y - DIAGEO

    Jan 2015 - Sept 2016
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  R.o.i. return on improv

  Sept 2015 - Jul 2019

  Company founder, improv professional