Experience

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  Terpsichorean, choreography society of hansraj college

  Jan 2016 - Jan 2017

  Head of public relations

  • Handled all interactions of the society on social media platforms like Facebook and Instagram which saw an organic boost in reach and likes.• Got sponsorship worth INR 50,000 from Smaash.• Provided content and regular updates about the society’s achievements, competitions and activities which were pulished multiple times in HansRaj College (an online news portal for activities at Hansraj)

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  The yellow door store

  Jun 2016 - Jul 2016

  Social media marketing intern

  • Website Content Creation and maintenance including various blogs, banners, articles, product descriptions etc • Handled Social Media presence of the website on Facebook, Pintrest, Instagram, Twitter etc• Launched a separate blog – “All Homes Beautiful” for the website.• Created dockets for all their social media handles. • Managed the Facebook, Instagram and Twitter account that led to an organic increase in the reach and number of followers.

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  Outgrow.co

  Jun 2018 - Sept 2021

  Performance marketing manager

  - Responsible for managing and optimising all Paid Marketing Campaigns of the organization across search platforms like Adwords and Bing, as well as social media platforms like Facebook, Linkedin, Twitter, and Reddit.- Optimizing and developing landing pages, designing lead magnets, as well as setting up email automations.- Managed social media promotions which saw an organic increase in the number of likes, followers, engagement, and reach.- Successfully launched and co-hosted the company's podcast "Marketer of the Month".- Successfully handled affiliate marketing campaigns on platforms like Awin and Flexoffers.- Responsible for running the weekly newsletter and lead nurturing. Show less

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  Emeritus

  Sept 2021 - Aug 2022

  Digital marketing manager

  • Oversaw a portfolio of courses from distinguished global brands such as the University of Cambridge, Imperial College, MIT Sloan, Berkeley Haas, The Wharton School, and Columbia Business School.• Pioneered overall performance marketing and acquisition strategy, including market research, planning, budgeting, projections, execution and analytics.• Implemented attribution models, multi-channel tracking and developed a robust performance reporting framework.

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  Justwears

  Jun 2023 - now

  Performance marketing specialist