Katherine Saxon Keith

Experience

• 

  Visit Knoxville

  Apr 2008 - Jul 2013

  Produced content for print materials including brochures, flyers, and annual visitor guidesDeveloped press releases, story pitches, and media alerts for clientsPitched story ideas to media outlets on a local, regional and national levelManaged Visit Knoxville social media accountsPlanned and implemented travel journalist press trips Assisted in event planning for small group eventsExecuted all responsibilities of Web Communications Manager (see position description below) Managed knoxville.org website content Managed Visit Knoxville social media accountsProduced e-newsletters and alertsAssisted in promotions and execution of special eventsWrote blog posts for knoxville.org Produced content for print materialsAssisted Sales and Marketing Team in development and implementation of marketing campaignsAssisted in development and content for mobile website and app Promoted and helped execute events including Uniquely Friday and First FridayUpdated visitor center e-commerce websiteUpdated social media sites with relevant information to more than 450 social media subscribersManaged main information desk while providing customer service to hundreds of weekly visitors

  • Communications Manager

    Sept 2012 - Jul 2013

  • Web Communications Manager

    Jul 2011 - Aug 2012

  • Visitor Information Associate

    Apr 2008 - Jul 2011
• 

  Haiti Outreach Program

  Nov 2010 - Jun 2011

  Public Relations Intern

  Developed public relations and marketing materials including press releases for fundraisers and eventsShared news via social media and web outlets to more than 500 social media subscribersWrote blog posts about relevant news pertaining to program Developed promotional materials including flyers, posters, brochures and direct mailAssisted in the redesign of the givehaitihope.org websitePromoted and helped plan and execute special fundraising events with more than $60,000 raised in 2011Coordinated volunteers Show less

• 

  WDVX Radio Station

  Jan 2011 - May 2011

  Public Relations Intern

  Wrote and distributed weekly e-newsletters and e-blasts to more than 6,000 subscribersShared news via social media and web outlets to more than 6,000 social media subscribersWrote public relations and marketing materials including press releases for fundraisers and eventsPromoted and helped coordinate special events including spring and fall fund drives and annual galaAssisted in updating the WDVX websiteCompleted database management of more than 2,000 donors and volunteers into an electronic system Show less

• 

  University of Tennessee, Knoxville

  Jul 2013 - Aug 2019

  Produced content for communications that reaches more than 28,000 current studentsManaged and produced the university’s official student newsletter Produced content for press releases and media advisoriesPitched story ideas to local, regional, and national media outletsAssisted with crisis and issues management communication efforts Planned and executed campus-wide campaigns that reaches more than 40,000 campus membersShared news and university campaigns via UT social media outlets that reaches more than 400,000 combined followersAssisted in promotion and execution of campus events ranging from 50 to 5,000 attendeesPlanned and implemented inaugural communications conference for more than 150 staff across campus*Hootsuite Platform Certified Show less

  • Public Relations Specialist III

    Jul 2018 - Aug 2019

  • Public Relations Specialist II

    Jul 2015 - Jul 2018

  • Public Relations Specialist I

    Jul 2013 - Jul 2015
• 

  Vanderbilt University

  Sept 2019 - now

  Develop and implement strategic communications and integrated marketing plans and tactics in support of the strategic goals and priorities for Vanderbilt University Communications and Marketing Lead a team of Communications Strategists who are responsible for developing communications strategies designed to engage with and communicate about the Vanderbilt community, including students, faculty and staffLeverage storytelling expertise, gather news, develop messaging and content, and coordinate dissemination of story packages across the divisionCollaborate with key campus partners to enhance Vanderbilt's reputation and advance the university’s mission as a premier academic research institutionThe Strategic Communications team within Vanderbilt University Communications and Marketing designs and executes integrated communications strategies to protect and enhance Vanderbilt’s local, national and international reputation, and positions the university as one of the world’s leading academic research institutions through the distribution of compelling content across a variety of digital and traditional channels. Show less Collaborate with divisional colleagues to implement institutional campaigns for 24,000+ community members, including COVID-19 communications, Return to Campus Plan communications and the Anchor Down. Step Up. campaign. Manage communication needs for the Division of Administration, which encompasses 16 campus unitsCollaborate on institutional issues management communications Oversee project management of divisional efforts Analyze data and trends to make strategic recommendations for future efforts Advise divisional and institutional leadership Assist campus partners to develop and implement communication strategies Develop content for institutional websites, newsletters and web posts Show less

  • Director, Campus Communications

    Sept 2022 - now

  • Senior Communications Strategist for Community Engagement

    Nov 2020 - Sept 2022

  • Communications Strategist

    Jul 2020 - Nov 2020

  • Communications Relationship Manager

    Sept 2019 - Jul 2020