Ricardo Salazar

Experience

• 

  Grupo Proeza

  Sept 2013 - Jul 2016

  Key accomplishments for this role include designing, developing and implementing algorithm to modify pricing strategies to ensure optimal gross margin contributions. This algorithm was then linked with marketing department to ensure promotional activities were profitable.Participated also leading two-person team evaluating and designing special collateral product lines in fruit processing (orange, lime, lemon, grapefruit) in Huichihuayan plant. Increased annual revenue by 18%. Proeza S.A. de C.V. is the holding company of two industry leading operating units: Metalsa and Citrofrut. Metalsa is a major supplier of structural steel components for automobiles and trucks, include side rails, light truck chassis, fuel systems and a number of die- stamped parts. Citrofrut is an agro-industrial business specializing in producing and delivering fresh and processed fruit. Show less

  • DELTA Program (Project Manager)

    Jul 2015 - Jul 2016

  • Coordinator- Fundación Zaber A.C.

    Sept 2013 - Jun 2015
• 

  OXXO

  Jul 2016 - Mar 2017

  Fast Food Strategic Financial Project Manager

  Key accomplishments for this role include designing and implementing innovative store format that increased fast food sales by 35% YoY. Assessed and recommended internal client to invest in new product line that increased bottom line by 4.5%, impacting 15,000 stores nationwide. Designed and implemented financial modeling tool to facilitate project analysis across the division as well as participated in setting direction and strategy for 2016-2017 category initiatives.As Strategic Financial Project Manager, my responsibilities included financial planning and analysis of projects, defining budget allocation, financial indicators and project KPIs, as well as helping category managers implement their projects nationwide. Oxxo S.A. de C.V. is a ~17k unit convenience store chain present in 4 countries and with ~US$7.7 billion in sales. Show less

• 

  Tim Hortons

  Mar 2017 - Jul 2020

  Chief Financial Officer

  Key accomplishments for this role include starting the Master Franchise Joint Venture in Mexico and growing the company to 34 restaurants, improving 4-Wall EBITDA results by 22% from 2018 to end of 2019 and lowering COGS by 30% and labor costs by 44% in that same time frame. Achieved 35% savings vs benchmark budget in other operating costs and delivered savings of ~20% in G&A (2017-2019) through aggressive budget management and negotiations with operational partners.As Chief Financial Officer of a newly created JV, responsibilities included Financial Planning & Analysis, Accounting, KPIs, Zero Based Budgeting and Financial indicators. Overseeing IT, Legal and Administration. Created and built long-term framework for financial & administrative processes, data & IT infrastructure and built the organization.Responsible of preparing and presenting THMXs monthly and quarterly results to Board Members and JV partner as well as leading fundraising efforts with potential investors. Prepared pitch book as well as financial models & projections. Tim Hortons is a fast food restaurant chain, specializing in coffee, donuts, and other food items. It is Canada´s largest quick service restaurant and one of the fastest growing brands in Mexico. In 2019, Tim Hortons generated revenue of approximately 3.34 billion U.S. dollars. Show less

• 

  Amazon

  Sept 2021 - now

  • Senior Manager, Production Planning

    Jan 2024 - now

  • Senior Manager, Pathways Operations

    Mar 2023 - Jan 2024

  • Pathways Operations Manager

    Sept 2021 - Mar 2023