Siddhesh Bipin Garg

Experience

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  Directi

  Jun 2012 - Feb 2013

  Web Hosting Engineer

  1. Performed troubleshooting for domains and website hosting issues of speedhost.in and host.in customers.2. Provided web solutions with DNS server management, web hosting control panels like cPanel and Plesk.3. Communicated with clients and resolved their IT support related issues via e-mails.

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  Red Realm-A Digital Marketing Agency

  Mar 2013 - Aug 2014

  Copywriter

  1. Created and wrote content for brands in digital media2. Wrote headlines and captions for social media posts3. Ideated and strategised digital campaigns for all the assigned brands4. Created custom content for social media platforms like Facebook, Twitter and Instagram, and delivered copies on a timely basis.

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  TING

  Sept 2014 - Jan 2016

  Senior Copywriter

  1. Wrote all sorts of advertising and marketing content (headlines, taglines, body copies, website, advertorials, scripts, pay-per-click content, and newspaper ads).2. Maintained the hygiene of the brand by writing content and copies as per the brand's mission, vision, values and requirement.3. Wrote travel blogs that would be published on client's website on a weekly basis.4. Wrote, managed and supervised SEO-friendly content by working closely with the Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) division. Show less

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  Team Pumpkin

  Mar 2016 - Oct 2016

  Senior Manager (Operations)

  1. Managed creative digital pitches that could be converted into a potential retainer for Team Pumpkin marketing agency.2. Mentored content writers to create content and copies for advertising platforms like social media, website content, e-mailers, sponsored advertisements, creative pitches, copy editing, marketing or promotions as and when expected. 3. Supervised the day-to-day creative operations and assisted the Public Relations (PR) team in content whenever required.4. Ensured quality and efficiency and establish short-term and long-term advertising and marketing projects under the guidance of the Business Head, Swati Nathani. 5. Executed LIVE Tweeting for the Press Conference of Shirish Kundar’s directorial comeback vehicle, ‘Kriti’ film. Show less

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  Fulcro

  Dec 2016 - Feb 2017

  Senior Copywriter

  1. Identified the USPs and selling points of a brand and its product range, and ideated digital campaigns accordingly.2. Wrote content and copy for advertising collaterals such as digital campaigns, e-mailers, and social media posts of the assigned brands.

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  ZEBRA CROSSING DIGITAL INC

  Jun 2017 - Aug 2019

  1. Produced content action plans in response to a client's brief and administering the overall and end-to-end content management. 2. Planned, supervised and evaluated the end-to-end content activations for implementing marketing campaigns of all the Zebra Crossing’s converted clients. 3. Worked closely with Mrs. Deepa Harris- former Senior VP of Taj Hotels & Resorts and Palaces for The Zinc’s corporate communication (The Zinc hotels is the hospitality arm of CG Corp Global- the company of Nepal’s only billionaire- Mr. Binod Chaudhary).4. Successfully conceptualised, ideated and worked on “10 Years of Thoughtful Indulgence” – an end-to-end communication project to celebrate the completion of ten years in hospitality for The Fern Hotels & Resorts. Show less 1. Wrote copies and content for promoting Zebra Crossing’s clients in real estate, FMCG, kitchen and home appliances, jewellery, fashion and lifestyle, sports (cricket), B2B sector, education, economic summit, and hospitality.2. Proposed original ideas and developed end-to-end marketing content to meet a brand’s objectives across above-theline and below-the-line channels such as hoarding (billboard), radio, TVC, print, advertorials, social media, posters, in-store branding, and e-mail marketing.3. Wrote the official television commercial for Maratha Arabians – the official TVC of the Mumbai team for T10 Cricket League 2017 held in Sharjah, UAE under the supervision of Mr. Ramesh Damodaran (Founder of Zebra Crossing). Show less

  • Creative Group Head

    Aug 2018 - Aug 2019

  • Senior Copywriter

    Jun 2017 - Jul 2018
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  Saakshar Organisation

  Sept 2019 - Dec 2019

  Brand Marketing Consultant & Event Supervisor

  1. Volunteered as a full-time digital Brand Consultant and Event Supervisor for the non-profit organisation which is focused on promoting education and promoting the 3R-Project - Reduce, Reuse, Recycle. 2. Primary roles included creating and managing the NGO's social media handles, assisting the Founder, Ms. Sneha Malipedi in communication collaterals, and supervising donation camps for food, clothing, academic books, school supplies, and toys across the underprivileged areas and slums of Mumbai. 3. Volunteered part-time from Jan 2017 - Aug 2019. Show less

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  FreshBox Media Pvt. Ltd

  Jan 2020 - Jun 2021

  Group Copy Lead and Creative Strategist

  1. Ideating, strategising and supervising as to how a product or service of a brand will be marketed to consumers innovatively and positioned across digital platforms, and on-ground/ integrated channels wherever required.2. Developing, planning, and writing digital marketing strategies, proposal decks and creative pitches to get a client onboard.3. Proposing original ideas and building marketing plans to meet a brand’s objectives across digital multimedia channels such as TVC, digital short films, pay-per-click advertising, e-mailers, social media channels, website content, and onground activations.4. Developing end-to-end marketing communication across all platforms to ensure a seamless supply of relevant content for brands in pharmaceutical, BFSI, home and lifestyle, FMCG, B2B sector, education, fashion, and hospitality.5. Conceptualised and wrote end-to-end content for 'Cipla presents Healthcare Superstars', a digital IP which brought HCPs from across the world together on a single digital platform. Show less

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  MRM

  Aug 2021 - Aug 2022

  Associate Creative Director
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  Concept PR India Ltd

  Sept 2022 - now

  Head of Copy

  Strategic Leadership:1. Led and managed pitches from a strategic and creative standpoint, ensuring alignment with client objectives and overall agency goals.2. Collaborated with PR vertical heads to drive and manage corporate digital communication strategy, encompassing brand voice and thought leadership initiatives.Content Development and Brand Positioning:1. Developed compelling brand differentiation narratives, campaigns, and messaging by conducting in-depth consumer analysis and staying abreast of market trends.2. Created and implemented content specifications tailored to the brand's customer personas, ensuring resonance and engagement.Content Governance:1. Established and enforced content governance guidelines, encompassing tone, style, and voice, to ensure consistency aligned with the brand's vision.2. Oversaw the adherence to established guidelines across all content, providing guidance and support to content creators.Campaign Management:1. Oversaw the entire creative campaign process, from conception to execution, ensuring seamless coordination and delivery of successful campaigns.2. Highlighted successful campaigns, such as "Modiji in South Africa" and "#PDS4Sustainability," showcasing the ability to overlook, service, and manage comprehensive initiatives.Client Portfolio Management:1. Managed and built relationships with a diverse portfolio of clients, including but not limited to UP Government, PDS Limited, Religare Broking, Coal India, Cocobay Chocolates, GMDC, GRSE, U GRO Capital, and ACIES.2. Collaborated with clients on thought leadership initiatives, working with figures such as Pujit Agarwal, V. P. Nandkumar, and AU Corporate & Legal.International Collaboration:1. Extended expertise to international clients, fostering relationships with entities such as IndiaClub SA, India Bazaar, Concept Digicom, and the Indian Consulate of Johannesburg. Show less