Mrinalini Agnihotri

Experience

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  Chamomile Retail pvt ltd

  Jun 2008 - May 2009

  Assitant Business Development Manager
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  Gini & Jony Pvt Ltd

  Jun 2009 - Jul 2010

  Brand Merchandise Manager

  Launched apparel & footwear for PUMA Kids and LEVI'S Kids.Topline forecasting in line with business needs and goalsAllocation of budgets, OTB’s and production quantity requirementsRange & Inventory planning/buying along with building liquidation strategies for multiple channelsConducting movement analysis, stock rotation and reconciliationStore Grading,Planning and Model Stock building along with VM and regional managers Monitoring sales closely and continually aligning with business and customer expectations Show less

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  Arvind Lifestyle Brands Ltd

  Sept 2010 - May 2018

  Driving the overall merchandise and marketing strategy for the business in line with sales and GP expectations while contributing to business strategy and planning processManaging product lifecycle from ideation phase through commercialization, across multiple categories while maintaining profitable margins and competitive selling prices.Range and option planning and management of relevant range and option plansIdentifying and working on areas of risk or opportunity within merchandise strategies (based on data, market trends and customer analysis) which could impact on the success of the business objectivesWork cross-functionally with design, product, supply chain, customer operations, Visual Merchandising, PR and global compliance to deliver integrated market strategies for new and existing products and other engagement programs.Developing a thorough understanding of the market segment, seasonality and global trends/events, and continually monitoring competitor effortsCollaborating and leading creative agency, digital teams and media plans to ensure effective and timely deliverance of campaigns.Managing multiple simultaneous projects requiring frequent communication, people/time management and problem solving skills Show less

  • Senior Manager - Marketing and E-commerce

    Apr 2017 - May 2018

  • Sr. Manager- Product Management & Development

    Sept 2010 - Apr 2017
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  Lynk Kenya

  Oct 2018 - Jan 2021

  Customer Experience, Growth & Marketing Lead

  Jan 2019 - Jan 2021Customer Experience & Marketing Lead - Design & Implementing comprehensive and multi-channel marketing strategy and the means to measure its effectiveness.- Creating digital campaigns across different mediaSocial Media - Building unique and exciting campaignsEmail Marketing - Engaging with customers with relevant and well designed contentContent development - Oversee content development team including video development & graphicsATL Marketing & Sales : Leading media buys across strategic channels to drive maximum impact and managing activation agencies to drive sales and brand awarenessCustomer Feedback and Action : Solicitation and sharing with relevant teams for actionGrowth Marketing : User and GMV growth with ongoing growth experiments.October 2018 - Jan 2019 Commercial Consultant : Demand Planning, Market Research, Prototyping, Sourcing and collaborating for new commercially viable products Show less

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  Slowli

  Jan 2021 - Jan 2024

  Co-Founder

  www.shopslowli.comA brand that’s thoughtful of your choices, of your comfort, of your body and mind, of the environment around you - Slowli embodies slow living. A slow life savoring all of what life has to give us, living in each moment, pausing before we make decisions to see how they affect us, and those around us. Slowli is all about simple experiences, simple fashion that makes you happy and promotes a sense of self care and balance in our lives.

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  SUKHIBA

  Aug 2021 - May 2023

  Consultant - Brand, Marketing & Communication