Saloni Gupta

Experience

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  EDUKLAPA

  Jun 2019 - Mar 2020

  Web Content Writer and Manager

  • Developed pitch presentations for fundraising and collaboration opportunities• Proactively conducted research and created content for variety of stakeholders including educational institutions, teachers, students and parents• Worked with the founder and the team for content creation, data collection and brainstorming sessions • Ensured all content adheres to brand ethics, consistent in terms of style, quality, and tone of voice• Additional use of CRM softwares and general database applications• Responsible for building connections with potential leads and businesses Show less

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  Freelance

  Dec 2020 - Mar 2022

  Social Media Marketer

  • Increased followers on Instagram by 150% on average in 4 months resulting in increased leads and significant increase in brand awareness• Delivered social media services and consultation to a diverse clientelle encompassing: content strategy, deriving engagement, follower retention, niche marketing, brand awareness and much more as per client needs• Achieved 50% conversion for my personal business through organic social media engagement • Collaborated with various independent creators• Maintained brand innovation and kept abreast of the latest social media trends. Show less

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  IdeateLabs

  Apr 2022 - May 2023

  Senior Brand Associate

  Brands - TransUnion CIBIL, Spectacular Kids by Sun Pharma, Kotak Mahindra Bank, IDC

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  Eggfirst Advertising and Digital Marketing Agency

  Jun 2023 - Oct 2023

  Freelance Social Media Strategist & Consultant

  Brands - Simpolo Tiles & Bathware, Hari darshan, Vasant Masala, Iconsteeel, Roxx

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  Pollinate Labs

  Jan 2024 - now

  Client Engagement Executive

  Brand Management, Brand Strategy, Social Media Management and Strategy, New Business Development, Inhouse Event Management.