Ben Choong M.

Experience

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  ClickTRUE Pte Ltd

  Jan 2009 - Jan 2014

  Digital Marketing Consultant - SEM, Google, YouTube & Facebook Marketing

  ● Innovative Strategy Development: Spearheaded the creation of dynamic ads using Google ad script to programmatically control ads for always-on campaign resulting in minimizing hands-on resource and opening up opportunity for others to upskill. ● Streamlined Processes: Design excel sheets that increase keyword building 3X more on Google search that cuts the setup by half-the-time. Enhance copywriting workflows by leveraging modifier rules for 20% higher content score. ● Data-Driven Decision Making: Implemented split tactics by cutting spends by 50% baseline and 50% variant to identify growth opportunities which resulted in monthly over-performance. ● Client Satisfaction and Retention: Cultivated strong client relationships through proactive communication of no longer than 3 hours respond time, and consistent strategic guidance resulting in high client satisfaction scores, repeat business, and referrals. Show less

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  IPG Mediabrands

  Jan 2014 - Jan 2018

  Assistant Digital Director, Digital

  ● Thought Leadership and Industry Recognition: Acted as a trusted advisor to clients, providing strategic guidance on programmatic advertising best practices, resulting in shifting up to 50% of digital spends into programmatic ads.● Internal Coaching: Conduct monthly workshop around programmatic 101 for junior media buyers.● Trade Negotiation: Increase profit margin by 15% by negotiating lower pricing and fees with DSP and Ad servers.● Cross-Channel Collaboration: Fostered collaboration between internal teams and external partners to seamlessly integrate programmatic campaigns with other digital channels, ensuring a cohesive and integrated marketing approach that maximized reach and impact. Show less

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  Mullenlowe Sng and Partners

  Jan 2018 - Jan 2020

  Business Director

  ● Revenue Growth: Spearheaded business model for the agency's digital department, exceeding annual revenue targets and contributing to overall business expansion.● Industry Influence: Positioned the agency as a thought leader in the digital space through award submission and pushing creative boundaries, that earn client trust.● Partnership: Successfully expanded agency’s client portfolio that secure high-profile accounts through creating vendor exclusivity program that made joint-pitches possible● Team Development: Built and led high-performing digital teams, resulting in RM2mill billing in six months Show less

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  KSK Land

  Jan 2020 - Jun 2024

  Senior Vice President Marketing

  ● Market Penetration and Brand Awareness: Spearheaded comprehensive marketing in Japan, HK, TW, China, Singapore and Dubai through an experiential marketing channel to effectively reach target audiences across various touchpoints in the real estate buyer's journey.● Lead Generation Excellence: Implemented lead scoring to flush out high-quality leads and increased conversion rates, resulting in 5X ROAS and 30% of sales constribution.● Innovative Property Marketing: Pioneered buyers’ journey by utilizing immersive virtual tours and interactive content to push 5% click-through and 20% appointment rate each month Show less