Gregory Hickman

Experience

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  Greggors Design Studio, LLC

  Feb 2010 - Oct 2013

  Owner/Project Manager/Graphic Designer

  Partnered with clients to identify their brand standards and determine project goals. Created digital and brand assets to enable client success in business development, customer targeting, and brand building initiatives. • Created graphic design packages for various programs and classes within UNC Greensboro’s Bryan School of Business.• Developed architectural renderings for the ICSM Medical Center in Martinsville, VA. • Designed logos, packaging, and labels for multiple national beauty brand clients.• Built a branding package and website for financial firm based in Washington, DC. Show less

• 

  UNC Greensboro

  Aug 2011 - May 2012

  Contract Graphic Designer
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  Nationwide Custom Homes

  Oct 2013 - now

  In addition to duties and responsibilities from prior role, collaborate with the leadership team on product development and trend forecasting to guide home design. • Direct company brand management, marketing and sales campaigns, marketing collateral development, customer and industry communications, press releases, website planning, and CRM management. • Serve as the main liaison between sales managers, engineers, and builders to collaborate on branding pieces, including copyright release forms, Nationwide and builder logos, brochures, letterheads, and cutsheets. • Create marketing content for email, social media, advertising, and websites.• Manage an ongoing marketing campaign highlighting the latest and greatest homes and features.• As a member of the New Construction Product Development Committee, partner in the design of new home exteriors, interiors, floor plans, and materials, from cost-efficient to luxury, to provide customizable options at all price points. • Conduct market analysis and trend forecasts to identify buyer preferences and deliver in-demand products. • Maintain an online materials library/image gallery for builders, enabling their sales efforts. • Coach builder assistants on responding to leads, building databases, and CRM management to support lead conversion. • Design and launch email campaigns to drive engagement and increase internet leads.• Partner with vendors to market Nationwide models as real estate listings. Show less Promoted to oversee internet sales, marketing, advertising, press releases, brand management, and website planning activities. • Built and managed the company’s brand across marketing, advertising, sales, external comms, and press releases.• Created and published social media content (Facebook, Instagram, Flickr, YouTube, Vimeo), including editing images and coordinating outsourced photo shoots and renderings.• Collaborated with builders to create individual branding packages in alignment with Nationwide Homes standards and builder brand standards. Created color schemes, print sheets, websites, and sales materials for a group of 11+ partners.• Developed free value-ads during COVID to keep home buyers happy and engaged in a competitive market. Show less

  • Head of Marketing

    Jan 2024 - now

  • Marketing Manager

    Jan 2020 - Dec 2023

  • Customer Relationship Management Manager

    Oct 2013 - Dec 2019
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  Berkshire Hathaway HomeServices Yost & Little Realty

  Jan 2017 - now

  Licensed Real Estate Broker

  • Managed real estate sales to a wide range of clients, including designing property listings, submitting offers/contracts, conducting property research, and managing the entire buying and selling process. • Networked and developed relationships with clients, industry professionals, and property managers to meet sales goals.