
Alexey Dunaevsky
Marketing Director

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About me
VR/AR Education | Marketing & Strategy | Corporate Education & Consultancy
Education

SBMT BSU
2001 - 2003MBA Business AdministrationActivities and Societies: Alumni club

CIM | The Chartered Institute of Marketing
2009 - 2010Master's Degree MarketingProfessional Postgraduate Diploma

CIM | The Chartered Institute of Marketing
2006 - 2007Proffesional Certificate Marketing
Minsk State Linguistic University
1993 - 1998Bachelor English, German, Teaching
IEDC - Bled School of Management
2018 - 2018Special Education and TeachingIMTA-2018. International Management&Teaching Academy. Special education programm on teaching methods for post-graduates. Special track on teaching Business Strategy.

IPM Business School
2002 - 2002Sales management
CIM | The Chartered Institute of Marketing
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Experience

Belkanton Group
Jan 1998 - Jan 2005Marketing DirectorManaged sales and marketing teams, overseeing all aspects of operations, including financial growth and development.Established connections with international partners and clients, including travel-related businesses located in Asia and Europe.Dealt with various marketing strategy and growth of the organization to maintain its leadership position in the market.

Mir Fitnessa
May 2005 - Oct 2006Sales & Marketing DirectorManaged sales and marketing teams, overseeing all aspects of operations, including financial growth and development.Analyzed data pertaining to fitness club visitors, including customer demographics and past purchasing patterns, compiling findings into comprehensive reports outlining membership retention strategies.Created and implemented marketing strategy including advertising campaigns, and content development to increase brand awareness and drive revenue growth. The number of the visitors nearly doubled within 18 months. Show less

Brimstone Bel Ltd.
Oct 2006 - Oct 2008Deputy General Director for Sales & MarketingManaged sales and marketing teams, overseeing all aspects of operations, including financial growth and development.Managed enterprise accounts and developed international relationships serving together with my team more than 300 clients annually, including enterprise clients in Hungary, Poland, Germany, Ukraine, Russia and Belarus.Managed a team responsible for developing and launching new products. In less than two years our company launched a totally new product line opening a new segment, modernized a best selling portfolio to gain additional clients. Show less

3M
Oct 2008 - Dec 2011Senior Sales rep.Developed and implemented strategies to double growth of 3M Consumer & Office, Building & Comercial Services lines through increased distribution of product, focusing on business development and partnership development.

IPM Business School
Nov 2011 - Sept 2021Pioneered and implemented 11 educational programms in marketing and strategy in blended format (online + offline) to address various market needs as well as dozens of offline programs and workshops. Supervised special events, international projects and other activities of the Business School, including national and international conferences and workshops up to 600 visitors.Provision of hand-on support to all tutors, guiding their program and helping to create programs delivering the business school standards in education.Responsible for identifying and recruiting the top tutors to become part of the premier business school in the country.Leading development initiatives for multi-faceted projects related to corporate education, including instructional design,and curriculum management (Alfa-Bank, UNDP, etc.)Facilitated on-line and offline classes in marketing, strategy, general management, and consumer behaviour for undergraduate and graduate business students (MBA, EMBA) in Russian and English both domestically and internationally.Supervised the Marketing and Sales departments, including the Sales and Marketing Manager, overseeing all activities to ensure the success of all growing initiatives and goals. Show less
Head Of Development
Feb 2014 - Sept 2021Tutor
Nov 2011 - Aug 2021

UNDP
Apr 2012 - Jan 2014Project ManagerResponsible for managing of all project activities, including scope definition, planning and scheduling, change management, quality assurance, and stakeholder engagement to ensure successful delivery of project objectives within timeline and budget. The project was aimed at helping Belarussian companies to develop their exports and was implemented in time meeting all requirements. We launched an electronic platform for the industry, conducted a series of researches, developed and published an Export Guide, held more the 100 trainings. Show less

Российский Экономический Университет им. Г.В. Плеханова
Mar 2019 - Feb 2022Guest LecturerConsumer behaviour and basic marketing lectures

Belarusian State University
Sept 2019 - Jan 2020Guest LecturerStrategic Management

Academ.by
Sept 2021 - Nov 2023Pioneered and implemented 11 educational programs in marketing and strategy in a blended format (online + offline) to address various market needs, alongside dozens of offline programs and workshops.Supervised special events, international projects, and other activities at the Business School, including national and international conferences and workshops hosting up to 600 attendees.Provided hands-on support to all tutors, guiding their programs and assisting in the development of educational content that adheres to business school standards.Responsible for identifying and recruiting top tutors to join the premier business school in the country.Led development initiatives for multifaceted projects related to corporate education, including instructional design and curriculum management for clients such as Alfa-Bank and UNDP.Facilitated online and offline classes in marketing, strategy, general management, and consumer behavior for undergraduate and graduate business students (MBA, EMBA) in both Russian and English, domestically and internationally.Supervised the Marketing and Sales departments, including oversight of all activities to ensure the success of growing initiatives and goals. Show less
Tutor
Sept 2021 - Nov 2023Head of Development
Sept 2021 - Nov 2023

HQSoftware
Nov 2023 - nowBA & Educational DesignerLeading development and design of custom educational programs for corporate clients. Program Development and Customization: Lead the design and customization of educational programs tailored to the specific requirements and objectives of corporate clients. Collaborate closely with clients to understand their learning needs and objectives.Instructional Design Expertise: Apply expertise in instructional design to create engaging and effective learning experiences that align with client goals and industry standards.Client Engagement and Consultation: Serve as a primary point of contact for client engagements, conducting needs assessments, gathering requirements, and providing strategic consultation on educational issues.Project Management and Execution: Included in the end-to-end project lifecycle, from initial concept development to program delivery. Quality Assurance and Evaluation: Implement quality assurance processes to ensure the effectiveness and relevance of educational programs. Might conduct evaluations and gather feedback to drive continuous improvement.Technology Integration and Innovation: Explore innovative approaches to optimize program delivery and engagement especially within AR/VR technological domains. Show less
Licenses & Certifications
- View certificate

CIM Affiliate Professional Member
CIM | The Chartered Institute of MarketingMay 2021
Volunteer Experience
Mentor
Issued by CTC/US Department of State on May 2018
Associated with Alexey Dunaevsky
Languages
- ruRussian
- enEnglish
- geGerman
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