Grace Stephenson (Goring)

Experience

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  Walmart

  Nov 2017 - Nov 2018

  Photo Lab Technician

  As a former employee, I was responsible for managing inventory activities such as restocking and formatting ordering lists. I also performed routine tasks including cashier duties, managing photo orders, organizing the photo facility, and effectively performing customer service. It was my duty to ensure that our customers were provided with the best possible experience and that their needs were met.This required me to be organized and efficient, especially when it came to managing inventory and fulfilling orders. Overall, it was a challenging but rewarding role that taught me a lot about customer service and inventory management. Show less

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  Loblaw Companies Limited

  Aug 2019 - Feb 2022

  Cashier

  At the Wholesale Club, I was responsible for performing a range of routine tasks at the store. This includes managing cash, guiding customers, completing safety checks, and answering the phone. In addition, I am responsible for managing inventory activities such as restocking grocery shelves, produce and tobacco, and ensuring that the store remains clean and presentable by facing aisles.One of my key responsibilities is efficiently completing client's online grocery orders, ensuring that they are accurate and delivered on time. I am also trained to handle overrides and complete returns, providing a high level of customer service and ensuring that any issues are resolved quickly and efficiently. Overall, I take great pride in my work and strive to provide a high level of service to every customer who visits our store. Show less

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  BMO Financial Group

  Dec 2021 - Feb 2023

  Customer Service Representative

  As a Customer Service Representative, I take pride in learning and recognizing our customers by name. It enables me to provide the best customer service and fosters a strong connection with our local community. I am passionate about delivering fast, friendly, and knowledgeable service to our customers, always striving to clarify their needs, identify options, and recommend the best products and services to them. In my role as the Branch Health and Safety Representative, I am committed to establishing and implementing workplace safety and environmental quality programs, including corrective action plans, to ensure the well-being of our employees and customers. As well as the Branch Social Media Specialist, it is my responsibility to ensure that our company's posts are engaging and informative while also allowing us to connect with the community. Show less

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  In2communications

  May 2022 - Apr 2023

  Digital Paid Account Manager

  In my role at In2, I utilized expertise in GA4, Google Search Console, SEMrush, and other analytics platforms to extract actionable insights and guide data-informed decisions. This included analyzing key metrics and trends to optimize performance and achieve strategic objectives. I spearheaded the design and execution of high-impact strategies aimed at enhancing Search Engine Results Page (SERP) rankings, resulting in notable increases in organic visibility and website traffic. This encompassed implementing targeted keywords, optimizing meta tags, and refining site structure to improve search engine performance.Additionally, I orchestrated comprehensive email campaigns, monthly content offers, and engaging social media posts across various platforms. This multifaceted approach was instrumental in fostering brand awareness and driving audience engagement, ultimately contributing to customer acquisition and retention. Concurrently, I expanded my expertise in personal branding, sales strategies, podcasting, and emerging marketing trends.Lasly,I fostered strong client and employee relationships through effective communication channels, ensuring alignment with project objectives and expectations. This involved regular check-ins, status updates, and feedback sessions to maintain transparency and accountability. Furthermore, I facilitated in-person collaborations with brands to translate their unique identities into compelling personal branding initiatives. This hands-on approach enabled a deeper understanding of client needs and preferences, leading to more impactful and tailored solutions.Tools and Platforms I have Gained Proficiency in: Hootsuite, HubSpot, Google Ads, Google Search Console, Office 365, Dashthis, Screaming Frog, SEMrush, and various social media channels. Show less

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  Freelance

  Dec 2022 - now

  Freelance Graphic Designer/ Marketing

  My passion has always been supporting small business owners and mom-and-pop shops that hold a special place in all our lives. That's why I ventured into freelancing. Not only has it enabled me to hone my skills and work across diverse industries—being a graphic designer one day, a videographer the next, and a marketer the day after—it also allows me to pursue what I'm truly passionate about: helping others excel at what they do best.

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  Horizon Solutions

  May 2023 - Jul 2023

  Marketing Communications Manager

  As the Marketing Communications Manager, I efficiently managed and maintained multiple company brand presences across various social platforms, email campaigns, and paid advertisements. This involved strategic planning and execution to ensure consistent messaging and increased brand visibility. Additionally, I successfully connected with community members, theaters, schools, and local businesses through proactive community outreach efforts. By providing valuable free resources and demonstrating exceptional AV support, I fostered strong relationships and enhanced brand reputation. Furthermore, I took charge of product and inventory photo shoots to ensure high-quality visuals for marketing and promotional materials, contributing to the overall success of our campaigns. I also showcased proficiency in web development by developing multiple company websites and an eCommerce platform. Additionally, I performed monthly maintenance and implemented SEO updates to enhance website performance and visibility, driving increased traffic and conversions.Another integral aspect of my role included skillfully planning and organizing company events, ensuring seamless execution and memorable experiences for attendees, thereby strengthening brand loyalty and fostering new connections. Key Skills:- Social media management- Community outreach- E commerce - Event planning and organization- Visual content creation- Web development and UX experiences - SEO optimization Show less

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  TMD | The Marketing Department

  Aug 2023 - now

  As an experienced Social Media Manager at TMD, I drive marketing success for clients through a comprehensive and strategic approach. I plan and execute targeted ad campaigns on platforms such as Meta and LinkedIn, conducting in-depth analyses to optimize performance within budget constraints. Leading a team of five, I ensure that social content aligns with brand guidelines, collaborating with cross-functional teams to maintain consistency and effectively represent the client's image.Client engagement is central to my role, as I maintain daily communication with CEOs, CFOs, and Boards of Directors to ensure their needs are met. Each month, I create compelling content that aligns with clients' brand objectives, enhancing brand awareness and growing their follower base. I stay current on algorithm changes, trends, and social media requirements, leveraging this knowledge to deliver exceptional results.My work is data-driven. I perform thorough data analysis to extract actionable insights, refining strategies to ensure content resonates with target audiences and drives measurable results. Additionally, I provide detailed reports to clients, offering insights into their social media presence and outlining actionable steps for further growth and improvement.In collaboration with clients, I develop comprehensive, client-specific strategies, ensuring a cohesive approach across social media channels, email campaigns, and public relations efforts. This multifaceted strategy enhances brand visibility and reputation, ultimately helping clients achieve their business objectives. Show less As a PR and Social Media Coordinator at TMD, I specialize in driving marketing success for our clients through a multifaceted approach.I plan and execute Meta ads and LinkedIn ads campaigns, strategically analyzing results to optimize performance within our clients' budget constraints. Community management is another vital aspect of my role, where I actively engage with audiences, responding to comments and representing our clients' brands with authenticity and professionalism to foster strong brand relationships.Content creation is at the heart of what I do. Each month, I craft compelling content aligned with our clients' brand objectives to increase brand awareness and grow their follower base. To ensure effectiveness, I stay current on the latest algorithm changes, trends, user behavior, and social media requirements, leveraging this knowledge to deliver outstanding results for our clients.My work is data-driven. I meticulously analyze data to understand audience preferences and behaviors, refining our strategies to ensure that our content resonates effectively with target audiences and drives tangible results. Additionally, I provide detailed reports to clients, offering insights into their social media presence and outlining actionable steps for further growth and improvement.In collaboration with our clients, I develop strategic marketing plans that align with their goals, leveraging PR tactics to enhance brand visibility and reputation. This includes pitching media stories to secure coverage that boosts brand awareness and credibility within their industry.Overall, my expertise lies in driving marketing success through strategic planning, content creation, data analysis, and PR tactics, ultimately helping our clients achieve their business objectives and stand out in a competitive market. Show less

  • Social Media Manager

    Mar 2024 - now

  • PR and Social Media Coordinator

    Aug 2023 - May 2024