Christy Keirn

Experience

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  Clarion Ledger - Jackson Daily News

  Jan 1985 - Jan 1987

  Account Executive

  Advertising Account Executive The Clarion Ledger / Jackson Daily NewsJackson, MS 1985 to 1987Responsibilities: Designed and sold retail advertising; wrote advertising copy; developed special advertising sections for Natchez, Pearl and Vicksburg, MS.• First Place, Best Retail Ad, Mississippi Press Association, 1986• Second Place, Best Ad with One Color, Mississippi Press Association, 1985• Second Place, Best Small Space Ad, Mississippi Newspaper Advertising and Marketing Executives Annual Awards, 1985 Show less

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  MCTA

  Jan 1987 - Jan 1989

  Account Executive

  Cellular Sales Specialist MCTA Cellular Telephone ServiceJackson, MS 1987 to 1989Responsibilities: Sold cellular products and service; developed direct mail and promotional literature; wrote corporate account proposals.

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  Mississippi Magazine

  Jan 1989 - Jan 1992

  Advertising Account Executive

  Advertising Account Executive Mississippi MagazineJackson, MS 1989 to 1992Responsibilities: Designed and sold regional magazine advertising to over 200 national, regional and local accounts; developed advertising special sections.

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  Canton, MS Chamber of Commerce

  Jan 1992 - Jan 1993

  Executive Director

  Executive DirectorCanton Chamber of Commerce and Main Street AssociationCanton, MS 1992 to 1993Responsibilities: Served as first-ever Executive Director; supervised committees, volunteers and office staff; managed special events; controlled budget; oversaw membership development and retention; developed newsletter and brochures; coordinated downtown revitalization activities including market analysis, historic preservation and retail promotion.• Faculty Member, National Town Meeting, Milwaukee, Wisconsin, May 1993• Community Development Institute Year I, University of Central Arkansas, August 1992 Show less

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  Children's Miracle Network of the Upper Midwest

  Aug 1993 - Aug 1994

  Special Events Coordinator

  Special Events Coordinator Children’s Miracle Network of the Upper MidwestMinneapolis / St. Paul, MN 1993 to 1994 (Nine Month Position)Responsibilities: Developed cause-related marketing strategies for local and national sponsors who contributed over $500,000 annually to the non-profit organization; supervised volunteer base of over 500 members; co-produced annual 21-hour telethon on KMSP, Channel 9, the nation’s top ranked independent television station.• ABC’s of Volunteer Management, Voluntary Action Center of St. Paul, February 1994• Specializing in Volunteer Management, Hennepin Community College, February 1994 Show less

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  University of Mississippi

  Aug 1994 - Sept 1996

  Director of External Relations

  Director of External Relations Center for the Study of Southern Culture, The University of MississippiOxford, MS August 1994 to September 1996Responsibilities: Edited Center’s newsletter, Southern Register; coordinated public relations and marketing activities; directed annual fund-raising campaign and 2,000 member Friends of the Center; coordinated Faulkner Conference, Oxford Conference for the Book and other symposia.• Committee for the Inauguration of the 25th Chancellor of the University of Mississippi, 1996• University of Mississippi Sesquicentennial Celebration Committee, 1995• National Civil Rights Museum Annual Conference on Freedom, Steering Committee, 1995 Show less

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  National Association for Senior Living Industry Executives

  Sept 1996 - Jun 1999

  Director of Research and Information Services

  Director of Research and Information Services National Association for Senior Living Industry Executives (NASLIE)Oxford, MS September 1996 to June 1999Responsibilities: Conducted marketing, public relations and research activities for retirement industry trade association; edited association newsletter and wrote feature articles for Spectrum magazine; developed member services; served on conference management staff for NASLIE’s Winter Senior Living Industry Summit and Summer Trade EXPO. • NASLIE Distinguished Service Award, 1998• Co-author of Underwriter’s Resource Guide for National Investment Conference, 1998 Show less

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  McComb School District

  Jun 1999 - Aug 2007

  Community Relations Director

  Coordinator of Community/School Relations and PromotionsMcComb School DistrictMcComb, MS June 1999 to August 2007Responsibilities: Developed public relations plan and implemented communications strategies; produced news releases, publications, videos and electronic communications; coordinated Key Communicators Network, Partners in Education, and Community Involvement Committee; managed Alumni Affairs and Public Education Enhancement Fund; trained staff in public relations, customer service, and parent involvement; planned special events; built and maintained community support.• President, Mississippi School Public Relations Association (MSPRA), 2005-2006• Award of Merit and Two Awards of Honorable Mention, National School Public Relations Association (NSPRA) Publications and Electronic Media Contest, 2005• Conference Director, Third Annual Mississippi School Health, Wellness, and Safety Institute, 2003 Show less

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  Arkansas State University-Mountain Home

  Aug 2007 - now

  Responsibilities: Oversight and planning of all marketing, communications, and public relations activities to drive enrollment. Production of all print and digital projects and management of social media sites for the college. Administration of Community Education and non-credit programming for the institution including summer programming for youth (moved to a different department in 2022). Programming for performing arts series in the 65,000 square-foot Vada Sheid Community Development Center, a 1,600-seat performance and convention hall at the university. Supervision of the college Marketing and Recruiting staff, College and Career Coaches, and Performing Arts/Community Center venue employees. Show less Director of Communications and Institutional AdvancementArkansas State University-Mountain HomeMountain Home, AR August 2007 to PresentResponsibilities: Oversight and planning of all recruiting, marketing, communications and public relations activities to drive enrollment and fundraising goals. Supervisor of the College and Career Coach program with Mountain Home, Flippin and Cotter High Schools. Production of all print and digital projects and development of social media sites for the university. Prepare and edit university publications for internal and external audiences, including employee newsletters and annual reports. Respond to requests for information from the media and establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups. Develop public relations strategies and plans that will influence public opinion or promote education, programs, and services. Oversee Community Education programming for the college. Director of fundraising. Oversight of 1,600-seat performing arts venue and the university's Performing Arts Series. • PARAGON Award, National Council for Marketing and Public Relations, 2009Fund Raising/Annual Campaign, Bronze• PARAGON Award, National Council for Marketing and Public Relations, 2010College Annual Report, Bronze• PARAGON Award, National Council for Marketing and Public Relations, 2018Digital TV/Video Ad, Single, Gold• MEDALLION Award, National Council for Marketing and Public Relations, District 4, 2014College Viewbook, GoldNovelty Advertising, SilverNovelty Advertising, BronzePrinted College Catalog, Bronze• MEDALLION Award, National Council for Marketing and Public Relations, District 4, 2015Electronic: Website, Bronze• MEDALLION Award, National Council for Marketing and Public Relations, District 4, 2016College Brand Promotional Video, BronzeSuccessful Recruitment or Marketing Program, BronzeVideo Shorts, BronzeTV Ad, Gold Show less

  • Associate Vice Chancellor for Marketing and Community Relations

    Jul 2019 - now

  • Associate Vice Chancellor for Marketing and Community Relations

    Aug 2007 - now

  • Director of Communications and Institutional Advancement

    Aug 2007 - Aug 2007