Experience

• 

  The coca-cola company

  Aug 2004 - Sept 2006

  Quality operations

  • Led process improvement project in Dhaka, Bangladesh, boosting yield by 1pp.• Implemented ISO 9001:2000 & ISO 14001 systems, devised quality plans.• Conducted SPC studies for critical parameters at The Coca-Cola Company in India.

• 

  Reliance retail

  Sept 2007 - Nov 2007

  Asst manager quality operations
• 

  Pantaloon retail india limited (food bazaar/big bazaar)

  Jan 2008 - Nov 2008

  Operations manager

  Retail Operations Day-to-day retail management, process improvement, operational efficiency & profitability for Food Bazaar stores.

• 

  The mobilestore limited

  Oct 2008 - Mar 2009

  Operations manager

  Was responsible for multi brand handset sales from Shop in Shop operations in Upper North managing 50+ touchpoints

• 

  Levi strauss & co.

  Mar 2009 - Nov 2012

  Entrusted to lead the North Organization restructure at Levi Strauss & Co., transitioning from a joint operating model to separate channel teams.Established and managed the North Distribution team from the ground up, ensuring efficient operations and logistics.Successfully renegotiated commercials across the North Wholesale Business, revitalizing the business through market mapping and relationship building. Led Franchise and Wholesale team for Delhi, NCR & Rajasthan, managing 70+ EBOs & 150+ MBOs.Oversaw Sell-in to channel partners, Sell-out from stores, Collections, and New Store Setup.Achieved share of more than 30% of India Business, contributing significantly to company growth. Managed franchise and distribution channels in Punjab, Haryana, J&K, and HP for Levi Strauss & Co.Successfully doubled the territory turnover within two years.Implemented strategic initiatives to drive sales growth and enhance customer experience.

  • Regional Manager-North

    May 2012 - Nov 2012

  • Zonal Manager-Delhi,NCR & Rajasthan

    Feb 2011 - May 2012

  • Zonal Manager-Upper North

    Mar 2009 - Feb 2011
• 

  Philips lighting

  Nov 2012 - Dec 2014

  Elevated in a year to lead Retail and Distribution sales team for Home Decorative Lighting, focusing on adding new Stores and expanding Distribution reach.Achieved disproportionate growth by ensuring Like to Like growth and adding new points of sale. Led the creation of branded retail outlets across India, including the first 'Experience Center' for Philips Home Lighting in Bangalore.Developed and implemented retail management strategies for Philips Lighting, focusing on elevating the customer experience.Successfully set up exclusive retail outlets, shop-in-shops, and multi-brand outlets to expand Philips Lighting's presence in the market.

  • National Sales Manager, General Manager

    Jan 2014 - Dec 2014

  • Retail Specialist, Senior Manager

    Nov 2012 - Dec 2013
• 

  Adidas

  Jan 2015 - now

  Serving as the interim General Manager for Malaysia while continuing to lead the Retail and Franchise business for the country. Leading the Malaysia Own Retail and Franchise business at adidas, overseeing channel P&L, operations, merchandising, store development, real estate, and training functions.Implemented strategic initiatives to drive revenue growth and enhance operational efficiency, resulting in increased profitability and market share. Led DTC operations for adidas India with a team of 3000+ across 400+ stores. Scaled up the Own retail business to 10x in 3 years by significantly expanding the store footprint.Successfully grew the business while implementing strong succession plans at all levels. Filled over 95% of back office roles internally, showcasing talent spotting and grooming capabilities. Led franchise operations for 600+ adidas & Reebok stores in India, doubling channel profitability by implementing structural changes.Enhanced omnichannel strategy by launching 'Ship from store', increasing store sales by up to 15%.Collaborated with franchise partners to drive operational changes, resulting in significant bottom-line savings. Collaborated with GCC Reebok brand and channel teams to transition Reebok from distributor to in-house model.Developed a strategic plan setting the foundation for Reebok's growth beyond 2020.Successfully coordinated efforts across verticals to ensure a smooth transition process. Revamped team and store footprint to make adidas the leading brand in all Key Trade Zones in South India.Turned around the Franchise Business for adidas and Reebok in South India within one year.

  • Interim Country Manager- Malaysia

    Nov 2024 - now

  • Director Retail and Franchise

    Apr 2024 - now

  • Director Own Retail and Franchise

    Aug 2020 - Apr 2024

  • Franchise Director

    Mar 2016 - Jul 2020

  • Short Term Assignment- adidas GCC, Dubai

    Dec 2019 - Mar 2020

  • Regional Manager- South India

    Jan 2015 - Feb 2016