
Elizabeth Castro
Personnel Recruiting and Selection Manager

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About me
Sales Account Manager/ Customer Success Manager
Education

Universidad Chapultepec, A.C.
1994 - 1998Bachelor's degree Business Administration and Management, General
Universidad Chapultepec, A.C.
2003 - 2006Master's degree Business Administration and Management, General
Experience

Transportadora Hercel, S.A. de C.V
Sept 1999 - Jul 2000Personnel Recruiting and Selection Manager
Axtel
Aug 2000 - Aug 2005Customer Service Manager/Account Executive for Corporate Customers/Personnel Recruiting, Training• Supervised the cash desk and the service module increasing 30% the success rate of the cases.• Dealt with difficult clients identifying opportunity areas helping to ensure the corporate image to other customers.• Integration of multidisciplinary teams (revenue assurance, marketing, service delivery, logistics, administration and human resources, engineering, sales, billing and collection) in order to ensure the resolution of customer’s complaints.• Set up automatic consultation process improving the waiting time of the clients in the service module.• After-sales service for enterprise accounts through the development and implementation of up-selling and cross-selling projects renewing contracts• Recovered 70% of past due loans.• Renewal of contracts for at least three years in 70% of my accounts in the enterprise sector, public sector and education.• Set up effective communication and team-work with the sales team increasing 80% the efficiency of activation process. Show less

Cisco Systems
Mar 2007 - Aug 2011Territory Account ManagerReporting to the Regional Sales Director. Developed strategies of the coverage plan for my territory by technology (LAN and Wireless Networks, Unified Communications, Data Center, Video and Security) to ensure alignment with sales objectives. Managing projects for local and global customers. Negotiation with executive levels. Build long-term business relationships with high-level client contacts.Integration of multidisciplinary teams (Engineering, Services, Leasing, Marketing, Legal, Logistics,Manufacturing, Operations, Product Sales Specialist). Responsible for establishing and developing effective working and business relationships with distributors and about 50 Cisco certified partners.• Sales quota achievement in product and services, in some fiscal years more than expected.• Quota overachievement in Advanced Technologies on average 10% sustained• I got success cases on national accounts where the competition was deeply rooted through selling integral solutions making team with Cisco´s Partners• I built trust with my Top Accounts obtaining recognitions, in some cases as the best provider of networking and communications in conjunction with Cisco´s Partners. Show less

Flor y Azúcar
Sept 2011 - Feb 2014Sales Director - Own Business
Crestron Electronics
Mar 2014 - Apr 2015Unified Communications Brand ManagerReporting to the Country Manager. Responsible of leading the Go To Market strategy for Crestron´s Videoconference System for Microsoft Lync (Lync Room System) in LATAM. Recruiting Partners and distributors (IT and AV industry). Driving sales and managing pipeline.Giving conferences about Unified Communications trends in national workshops and congresses for the AV industry. Building and maintaining the business relationship with the UC Microsoft´s Team.

NETSCOUT
Jan 2018 - Sept 2018Customer Care Executive
NetAlly
Oct 2018 - May 2020(former business of NetScout)
Customer Support Specialist
Sept 2019 - May 2020Customer Care Executive
Oct 2018 - Aug 2019

Empodérate Tú Puedes
Jan 2021 - Jun 2022Social Media Manager and P&R - DACH
Ofi
Jul 2022 - nowCommercial Assistant
Licenses & Certifications

Digital Media Certified Designer - 4K (DMC-D-4K)
CRESTRON TECHNICAL INSTITUTEJun 2014
Crestron Systems Design
CRESTRON TECHNICAL INSTITUTEMay 2014
Cisco Sales Expert Certified
Cisco SystemsMay 2007
First Certificate in English (FCE)
Cambridge English.Jul 2006- View certificate

How to Train Your Brain For Happiness
LinkedInFeb 2021
Languages
- inInglés
- alAlemán
- esEspañol
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