
Juan Martin T.
Freelance Graphic Designer

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About me
Product Designer @BCP | User-Centered Design, Visual Innovation
Education

MediaPro Training Center
2018 - 2018Postgraduate in Video Post-Production & Motion Graphics Animation, Interactive Technology, Video Graphics and Special Effects
Centro de Idiomas Católica
2009 - 2012Certificate of English Bilingual and Multilingual Education
Santísima Cruz
1998 - 2008Educación Primaria y SecundariaActivities and Societies: Sports like Volleyball and Soccer.

Motion Design School
2020 - 2020Fundamentals on UI Animation in After Effects
Coderhouse
2021 - 2021Diseño UX/UI Design and Visual Communications, GeneralLearn to analyze and enhance all aspects involving User Experience in digital products. Create and iterate on a project idea from an MVP conception, focusing on the user model. Learn to use prototyping tools at different fidelities and validate the project through card sorting and usability testing. Deepen the interface design to ensure the project has a solid aesthetic foundation. Supplement this knowledge to participate in redesign and improvement projects for existing products.

Crehana
2018 - 2018Certificate in 2D Animation Animation, Interactive Technology, Video Graphics and Special Effects
Universidad Mayor
2016 - 2021Bachelor's Degree in Graphic Design Graphic Design
Colectivo23
2023 - 2023Digital Product Design
Motion Design School
2022 - 2022UI Animation Essentials Animation, Interactive Technology, Video Graphics and Special Effects
ISIL Aprende Haciendo
2011 - 2015Graphic Design
Motion Design School
2020 - 2020Fundamentals course on After Effects
Experience

Dosamco SAC
Jan 2015 - Jan 2016Freelance Graphic DesignerI was responsible for designing advertising graphic pieces for both digital and print media. This included the design of business cards, flyers, and banners.

Activate
Jan 2017 - Jan 2017Freelance Graphic DesignerI was responsible for creating graphic pieces for events and BTL activations for various brands such as Maggi, Ibérica, UPN, Subaru, Novopan, among others. I conducted photo retouching and photomontage for presentations and corporate events. Additionally, I worked on editorial design for various product catalogs.

FastCloudy
Apr 2017 - May 2017Web Graphic Designer UX & UII was responsible for crafting advertising graphics for both digital and print media, along with the redesign of websites across various platforms. Additionally, I played a role in elevating the corporate identity of the company.

Agencia Picnic
Jul 2017 - Aug 2018UX & UI, Graphic DesignerPicnic is a digital design agency. As a member of the Design Team, I've contributed to a variety of projects, ranging from creating applications and responsive websites to designing diverse digital pieces with illustrations and photo retouching. I've also crafted and edited advertising and informational videos for major brands such as Saga Falabella, PediaSure y Maquisistema.

VASS LATAM
Aug 2018 - Jan 2019UI DesignerI contributed to the design and development of features for the Yape application. Here, I had the opportunity to participate in user testing, from which we gathered valuable information that we later used to enhance the user experience and interface design of the application on both iOS and Android.Additionally, I designed corporate and informational videos for various companies, aiming to provide a clear and comprehensive understanding of how to use the application in different contexts. Show less

Yape
Feb 2019 - Dec 2020Visual DesignerYape is an app simplifying payments for numerous customers using only their mobile number or QR code. I handled the creation of digital assets and social media videos, along with designing merchandise for various events. A significant undertaking included designing and editing Yape's national achievements video, showcased at BCP's Intech Day event, receiving positive feedback from bank collaborators. Collaborating with the entire team, we achieved the milestone of surpassing one million users. Show less

Banco de Crédito BCP
Jan 2021 - nowProduct DesignerI am responsible for designing improvements in the user experience (UX/UI) for the VíaBCP digital channel. Together with the team, we innovate and challenge the bank's official website to enhance our customers' experience. Previously, I contributed to the improvements in the acquisition flow of the digital channels for Savings Accounts, Insurance, and Credit Cards
Licenses & Certifications

Certificación en Diseño Corporativo
ISIL Aprende Haciendo
Certificación en Diseño Multimedia
ISIL Aprende Haciendo- View certificate

Concept Art, composición y animación 2D en Adobe Photoshop
CrehanaOct 2018 - View certificate

Conceptualización, diseño y animación loop de personajes con After Effects
CrehanaJul 2018 
Certificación en Diseño Editorial
ISIL Aprende Haciendo- View certificate

Animación 2D desde cero con Illustrator y After Effects
CrehanaJun 2018 
Curso de Adobe Photoshop Creativo
MOTT.PE- View certificate
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Juan Martin: Certificate of Membership
Interaction Design Foundation (IDF)Nov 2018 - View certificate

Aprende Branding y Animación desde cero
CrehanaSept 2018 - View certificate

Diseño y Animación de personajes en Illustrator y After Effects
CrehanaJul 2018
Honors & Awards
- Awarded to Juan Martin T.TikTok For Business Case Study: Banco de Crédito del Perú https://www.tiktok.com/business/en/inspiration/banco-de-cr%C3%A9dito-del-per%C3%BA-735 Jun 2022 Thanks to the team's participation in creating videos, concrete performance results were achieved. With over 2.5k views in 10 days, TikTok became one of the main sales channels for the 'Cuenta Ahorros' product.It's worth noting that the brand was a pioneer in using the platform and quickly adapted to its codes and specs. The bank developed a highly original narrative, creating different videos focusing on everyday situations people encounter when going to a bank branch, such as long… Show more Thanks to the team's participation in creating videos, concrete performance results were achieved. With over 2.5k views in 10 days, TikTok became one of the main sales channels for the 'Cuenta Ahorros' product.It's worth noting that the brand was a pioneer in using the platform and quickly adapted to its codes and specs. The bank developed a highly original narrative, creating different videos focusing on everyday situations people encounter when going to a bank branch, such as long queues, not knowing where or how to save money, among others. This made the message much more relatable and had a greater impact on users. Show less
- Awarded to Juan Martin T.Finalists in the Effie Awards 2022 in the 'E-commerce' category. https://effie-peru.com/wp-content/uploads/2022/06/effie-finalistas-2022.pdf May 2022 Finalists in the Effie Awards 2022 in the 'E-commerce' category with the title of 'First bank to use TikTok for digital sales.'
- Awarded to Juan Martin T.BCP Credit Bank More savings accounts sold with Betatyping on Facebook https://www.facebook.com/business/success/2-banco-de-credito-bcp?locale=es_LA Apr 2021 Videos were developed with a duration of less than 15 seconds, understandable with or without sound, and with the bank's logo present from the beginning. The emphasis in these videos was on the main advantage of getting a savings account: the simplicity of the purchase process. This way, it was communicated that from the comfort of home and with the only requirement of having an ID, it was already possible to make the purchase. This ad format also offered the option to click on 'Register' to be… Show more Videos were developed with a duration of less than 15 seconds, understandable with or without sound, and with the bank's logo present from the beginning. The emphasis in these videos was on the main advantage of getting a savings account: the simplicity of the purchase process. This way, it was communicated that from the comfort of home and with the only requirement of having an ID, it was already possible to make the purchase. This ad format also offered the option to click on 'Register' to be directed to the Banco de Crédito BCP website and open the desired account there. Show less
- Awarded to Juan Martin T.3rd place in the 1st Hackathon Peru Reactivate https://www.esan.edu.pe/conexion-esan/esan-clausuro-con-exito-la-hackathon-peru-reactivate-2020 May 2020 A project was carried out to connect the offerings of many personal trainers currently without work, facing limited organic client reach. There is also a demand from individuals who wish to exercise but are not satisfied with the non-personalized digital offerings that have proliferated in the current situation.
- Awarded to Juan Martin T.Juan, the student who went far with Crehana https://www.crehana.com/blog/comunidad-crehana/juan-el-alumno-crehana-que-llego-bcp/ Nov 2018
Languages
- spSpanish
- enEnglish
- poPortuguese
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