Gianluca Gasponi

Experience

• 

  Unilever

  Dec 1997 - Jul 2023

  Direct reporting to the Sales Leader Central and Southern Italy, and responsible for the integrated SELL-IN and SELL-OUT Area business plan (Ice Cream, Frozen Bakery) by setting targets and priorities. In charge of determining the areas of improvement of the “Away From Home” channel while managing and planning several projects aimed at developing systems, processes, people, and tech. Reporting to the Sales Director Italy and Member of the Customer Development Leadership Team. Sales asset Profit & Loss account manager and in charge of the Sales Equipment commercial policy for the “Out&In Home” channel contributing to the Strategy and the right execution deployment. Direct reporting to the Trade Marketing & Category Director Italy. "Out of Home" channel Category Manager with budget management and control, sales processes development for product lines, competition analysis and market research on business trends, store formats, and consumers. Co-marketing and sponsorship activities management on key customers. Business plan development by channel and product category.

  • Senior Sales Executive

    Feb 2022 - Jul 2023

  • Business Transformation Manager

    Feb 2020 - Jan 2022

  • Sales & Equipment Manager

    Mar 2007 - Feb 2020

  • Category Manager

    Jun 2005 - Feb 2007

  • Customer and Trade marketing Manager

    Dec 1997 - May 2005
• 

  Giaguaro S.p.A

  Aug 2023 - now

  Italy Commercial Director

  • Direct reporting to the Board of Directors• Responsibility for developing the Italian Market in the GDO, Ho.Re.Ca, NT channels• Definition of the Commercial Strategy and Pricing policy• Definition of the Marketing plan and Vitale Brand Identity• Route to Market definition