Experience

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  Mytights

  Jun 2014 - Aug 2014

  Marketing and e-commerce intern

  Updated and managed social media platforms including Pinterest, and Twitter, gaining valuable experience in online marketing, e-commerce and HTML.

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  Digitaslbi_us

  Jun 2015 - Mar 2017

  Search analyst

  Expert in search platforms to research search algorithms and develop reports in a detailed manner to increase web traffic, advertised clicks and quality scores. Optimized and reviewed accounts daily to maximize efficiency based on account objectives and ensure they were hitting spend goals.

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  Iprospect

  Mar 2017 - Jul 2019

  Lead, paid search

  • Oversaw day-to-day operations of search engine marketing, demonstrating a consistent track record of growing budgets and exceeding client-defined KPIs for lead generation and revenue.• Executed Paid Search support on Google, Bing, Yahoo, YouTube, AMS, and Criteo for Kellogg's and Wolverine Worldwide. I also worked across several management platforms including Marin, and SA360.

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  Wpromote

  Jul 2019 - now

  •Oversee high-level Paid Search strategy, providing thought leadership to my team, and being the backbone for my direct reports to set them up for success and to exceed their client’s expectations and goals.•Develop and maintain relationships with key stakeholders, including executive leadership, marketing teams, and external agency partners.•Drives innovative business improvements: Ideates new insights into solutions that result in organizational improvements; promotes a work environment that fosters creative thinking, innovation, and rational risk-taking. Show less •Responsible for leading all strategic initiatives from conception to execution & identifying new opportunities for clients based on current trends and the competitive landscape.•Elected Wpromote’s Captain of Industry specialized in feed management, and shopping growth; writing blog posts based on my feed expertise, owning shopping/feed recommendations in client pitches, and being the liaison between the agency and feed management partner. •Oversaw a team of individuals that reported to me, where I took on the responsibility of not only fostering their professional development but also ensuring their accounts were executed flawlessly. Show less

  • Director of Paid Search

    Feb 2022 - now

  • Associate Director, Paid Search

    Feb 2021 - Feb 2022

  • Senior Manager, Paid Search

    Mar 2020 - Feb 2021

  • Manager, Paid Search

    Jul 2019 - Mar 2020