Hazel Lua

Experience

• 

  Universal Music Pte Ltd

  Jun 2008 - Jun 2013

  • Media relations• Plan and implement promotions• Plan and organize artists’ promo schedules • Plan, arrange and coordinate artists’ showcases and interviews (1-on-1/roundtable/press conference/phoners) with local media and various partners • Liaise with local media, regional and international office, repertoire owners and artists’ management on interview opportunities/promo schedules of various artists• Pitch stories/angles to various media for coverage on various artists• Create new releases EDMs to be sent out to the local media• Send up frequent updates of various artists to local media• Service albums/music to the media • Collate coverage of artists from the press • Interact and engage with consumers through social mediaProjects:Nicola Benedetti masterclass, Richard Marx Singapore promo tour (spearheaded showcase and interviews), Lady GaGa promo tour and more Show less • Media relations• Plan and implement promotions• Plan and organize artists’ promo schedules• Plan and coordinate artists’ interviews (1-on-1/roundtable/press conference/phoners) with local media• Liaise with local media, regional and international office, and repertoire owners on interview opportunities/ promo schedules of various artists • Assist in coordinating showcases• Pitch stories/angles to media for coverage on various artists• Create new releases EDMs• Send up frequent updates of various artists to local media• Service albums/music to local media• Collate coverage of artists from the press • Interact and engage with consumers through social mediaProjects:Sylvia Ratonel (Showcase, listening session, album launch party), Sezairi Sezali (Making of debut album, promos), The All American Rejects Promo tour, Jamie Cullum promo tour and more Show less

  • Marketing Coordinator

    Sept 2010 - Jun 2013

  • Promotions Assistant

    Jun 2008 - Aug 2010
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  StarHub

  Jun 2013 - Feb 2021

  • Manage and execute campaigns to increase awareness, drive subscription and usage, and reduce churn for StarHub TV, StarHub’s online streaming service and partner apps• Project manage and execute product/channel launches and cessations• Manage and execute integrated marketing campaigns through ATL and BTL communications • Collaborate with channel partners like HBO, Disney, BBC, Viacom, FOX and more, on content promotions and engagement• Build and maintain strong relationship with channel partners • Work cross functionally with internal stakeholders like Marcom, Sales, Product, Content, Social, Legal, IS, Network• Work with internal stakeholders to ensure StarHub Go/ StarHub TV+ branding is consistent in all communications• Create marketing and operational briefs • Conduct operational and sales briefings and execute marketing operations• Manage and monitor marketing budget • Events planning and management Show less

  • Senior Marketing Executive

    Jun 2016 - Feb 2021

  • Content Marketing Executive

    Jun 2013 - Jun 2016
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  Rock Entertainment Holdings

  Mar 2021 - now

  Assistant Marketing Manager