Anne-Justine Senicourt

Experience

• 

  Emporio Armani

  Jun 2010 - Jul 2010

  Sales advisor - Accessories, Jewels and Shoes department

  Saint-Germain des Prés flagship

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  Bonpoint

  Sept 2011 - Mar 2012

  Marketing and Communication Assistant

  Manage requests from french and international press on a daily-basis. Coordinate the projects of tools creation for the markets (press releases, press kits, etc)Project leader on the creation of a pop-up spa in the House flagship.

• 

  L'Oréal Professionnel - Division des Produits Professionnels

  Mar 2012 - Aug 2012

  International Marketing Development - Product Manager Assistant

  Hair color productsManage relationship and projects with the creative agenciesDevelop new concepts and produce marketing documents (marketing files, labels, packaging, etc)Analyze Monthly Sell-Out data from the markets (WW)

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  Paris-Pondichéry

  Nov 2013 - Apr 2014

  Consulting mission for a start-up creation (food industry)

  Compile and analyze data related to the set-up of a new business.Search for financing supports.Think about the business model and participate in the creation of the business plan with the founders. Identify and select suppliers.

• 

  Hermès

  Jul 2014 - Jul 2014

  Sales assistant- Leather Goods podium - Spring/Summer collection

  Present the Bags and Luggages collection to the shop directors (Worldwide) and accompany them across their purchasing process.

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  Guerlain

  Apr 2015 - Sept 2015

  International Business Developer

  ANIMATIONS : Define animations concepts in line with both the product innovation strategy and the operationnal needs of international markets.PROJECT MANAGEMENT: Co-elaborate 360° launch platforms: create synergies between the teams involved (training, CRM, digital, merchandising, …).

• 

  Guerlain

  Jan 2016 - Feb 2018

  Area: Turkey (including Istanbul), Israel, Tunisia, Northern Cyprus, Hungary, Romania, Johannesburg, MauritiusSELL OUT : • Reach monthly sell-out targets and monitor the allocated budget• Identify leverages to keep growing SOB• Follow-up on stock levels and optimize the assortments per door (17 POS)• Manage the operational deployment of launches and promotions in shop• Participate in the construction of the budget along with the Area ManagersRELATIONSHIPS WITH RETAILERS: 7 operators• Reinforce the relationship between the brand and the operators• Identify additional opportunities (boost sell-out, push new orders, place novelties,...) in shop and during business reviewsBA MANAGEMENT : 34 Beauty Consultants - 8 Nationalities• Manage the day-to-day relationships and spread motivation among the teams. • Set-up sales target, follow-up on performance, propose incentives.• Recruit and coach (BCs + Generic staff)MERCHANDISING: • Ensure the proper application of corporate visual guidelines in every door (planograms, POSM, testers, visual plan)• Improve visibility in shop Show less MARKETING: • Trade plan: consolidate and roll out the trade plan along with the commercial team. Follow-up and analysis. 199 POS.• Product launches: Adapt launch platforms to the specificities of the Area and develop turnkey tools. Coordinate and follow-up on the roll-out with the commercial team. • "Mon Guerlain" launch : Retailer presentations. Coordinate the launch across the area. Create a pop-up (TR media investment). Consolidate data to create weekly and monthly reporting for HQ.FORECASTS & STRATEGY : • Co-create the Innovation strategy + the marketing budget along with the Regional Director• Forecasts in partnership with the commercial team (3 axis innovations SKUs + TR sets + POSM + GWPs) and follow up.BUDGET :• Co-elaboration of the Marketing budget with the regional Director + monitoring across the yearLOGISTICS:• Sum-up supply chain information and communicate it to the team. Anticipate OOS risks and their impacts on the area. Show less

  • Account Executive - Travel Retail EMEA

    Jul 2017 - Feb 2018

  • Marketing Coordinator Travel Retail Americas

    Jan 2016 - Jul 2017
• 

  The Estée Lauder Companies Inc.

  Jul 2018 - now

  Area: Continental Europe - 4 retailers (Lagardère, Gebr. Heinemann, Dufry EU, DFS) - 12 countries - 21 airports - 38 doors - (RS $47M pre CoVid)Management of a team of 3 Sales and Education Executives (SEEs).CORPORATE ROLE: - on top of branded responsibilities, support all ELC brands retail performance as lead ASOM on designated doors across the region: La Samaritaine, DFS Venice, all Lagardère France, Geneva, Warsaw. => partner with branded teams/Corporate Account Manager/Lead Director, and align with local retailer teams to maximize sales performance in all doors from a corporate perspective. => manage and develop lead SEEs on their corporate lead doors. - LA SAMARITAINE: => installation of 12 ELC brands for the shop opening, coordinating with internal functions and a local ELC team of 6 SEEs + 1 field VM => build and maintain strong partnership with local retailer teams to deliver Retail Sales plan for all brands, maximizing opportunities with current PAX and maintaining brand equity at all times in this flagship. - Support HR team by providing regular reporting and insight on CoVid regulations/updates in lead countries (France/Belgium) during the pandemic.BRANDED ROLE: - Deliver Retail Sales plan across the area and unlock local opportunities to maximize sales adn support return to retail. - Partner with local retailer teams to align on the brands priorities/launches & maintain brand equity standards. - Manage and develop a team of SEEs, ensure best in class in store execution. - Partner with Corporate Account Managers to align sell in and sell out in all doors as needed. - Partner with Marketing and Education teams as needed. - Provide regular ad hoc reporting, analysis. Responsible for monthly Retail Sales estimates. - Reporting into Regional Brand Director for the cluster Show less Area: Europe South (France, Italy, Spain, Switzerland + Belgium) - 17doors - ( RS $15M pre Covid)Recruitment and management of a team of 2 Sales and Education ExecutivesDeliver Retail Sales plan across the area and unlock local opportunities to maximize sales.Partner with local retailer teams to align on the brands priorities/launches & maintain brand equity standards.Manage and develop a team of Sales and Education Executives, ensure best in class in store execution.Partner with Corporate Account Managers to align sell in and sell out in all doors as needed.Partner with Marketing and Education teams as needed. Provide regular ad hoc reporting, analysis. Responsible for monthly Retail Sales estimates.Reporting into Regional Brand Director for the cluster. Show less Area: France, Brussels, Geneva, Rome, Zagreb, Prague, Warsaw, Tel Aviv - 17 doorsRETAIL : • Reach monthly sell-out targets and identify opportunities for development/extra-growth• Follow-up on stock levels (sellables, testers, collaterals) and optimize the assortments per door • Ensure best-in-class execution of new campaigns at counter• Provide the area manager with weekly and monthly reports RELATIONSHIPS WITH RETAILERS: • Develop or strenghten relationship with both central and local retailer teams• Identify additional opportunities (boost sell-out, push new orders, place novelties,...) in shop and during business reviewsBA MANAGEMENT : 17 BAs (+ generic staff)• 80% of the time on the field to support, coach and develop the teams• Set-up sales target, follow-up on performance, propose incentives.• Onboarding of new team members in partnership with Education team• Guarantee consistency in the customer retail experience and service level throughout the regionMERCHANDISING: • Make sure all guidelines are implemented on time and properly • Improve visibility in shop Show less

  • Area Sales & Operations Manager TR AM - Estée Lauder North America

    Jun 2022 - now

  • Area Sales & Operations Manager TR EMEA - La Mer | Bobbi Brown | EDP Frederic Malle

    Sept 2020 - Jun 2022

  • Area Sales & Operations Manager TR EMEA - La Mer | Kilian | Le Labo | Becca

    Jul 2019 - Sept 2020

  • Account coordinator Travel Retail EMA - La Mer | Kilian | Le Labo | Becca

    Jul 2018 - Jul 2019