Ariane Panico

Experience

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  RaiaDrogasil

  Dec 2006 - Jun 2011

  Pharmacist

  RaiaDrogasil is a Brazilian company in the pharmaceutical retail sector created in 2011.• Preparing and dispensing medicinal products• Providing customer services about medicines • Training and motivating staff• Managing the support of costumersAchievement:❯❯ The staff used to have a general training about products. I implemented training for employees focused on local needs. The result was 30% increase in the promotion rate of employees in the region.

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  EMS

  Jun 2011 - May 2012

  Sales Team Training Coordinator

  EMS is a Brazilian multinational pharmaceutical industry. • Sales strategy training for Consultants• Product technical training for the salesforce (Scientific and sales approach)• Sales technique to distributors and drugstore chains• Coordinating and handling the logistics of training activities• Contribution with content elaboration• Budget management of training departmentAchievement:❯❯ I coordinated a strategy focused on the São Paulo region and increased the amount of training by 40%. These represented an 8% increase in sales in the SP region.EMS is a Brazilian multinational pharmaceutical industry. • Sales strategy training for Consultants • Product technical training for the salesforce (Scientific and sales approach) • Sales technique to distributors and drugstore chains • Coordinating and handling the logistics of training activities • Contribution with content elaboration • Budget management of training department Achievement: ❯❯ I coordinated a strategy focused on the São Paulo region and increased the amount of training by 40%. These represented an 8% increase in sales in the SP region.Skills: Brand Activation · Communication · Leadership · Microsoft PowerPoint · Microsoft Excel · Microsoft Word · Customer Relationship Management (CRM) Show less

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  Novartis

  Jul 2015 - Aug 2017

  Medical Affairs Specialist

  Novartis is a Swiss multinational pharmaceutical corporation based in Basel, Switzerland. Strategic planning and executing medical support:• CRM - Foccused on physicians• Creating medical content through scientific articles that help healthcare professionals make decisions in their clinical practice.• Attending scientific events supporting healthcare professionals in their scientific issues • Promoting scientific events • Encouraging physicians to engage in scientific discussions in line with our marketing strategy.Achievement:❯❯ I increased demand for these scientific services by 18% by actively and strategically participating in scientific events.Novartis is a Swiss multinational pharmaceutical corporation based in Basel, Switzerland. Strategic planning and executing medical support: • CRM - Foccused on physicians • Creating medical content through scientific articles that help healthcare professionals make decisions in their clinical practice. • Attending scientific events supporting healthcare professionals in their scientific issues • Promoting scientific events • Encouraging physicians to engage in scientific discussions in line with our marketing strategy. Achievement: ❯❯ I increased demand for these scientific services by 18% by actively and strategically participating in scientific events.Skills: Microsoft Excel · Microsoft Word · Customer Relationship Management (CRM) Show less

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  Bayer

  Aug 2017 - Sept 2023

  Women's healthcare therapeutic area:Business Expansion Projects:• Structuring and implementation of strategic projects and new business models, working with multidisciplinary teams bringing solutions • P&I Management • CRM Management - B2B • Execution of Brand Awareness Campaign • Monitoring and prepare data for strategic use- Coordinating impactful awareness campaigns for the general public:55% of pregnancies in Brazil are unplanned. Ca Entre Nos is a women’s awareness program for lay public and the idea is to talk about contraceptive methods, carried out within companies. Results: More than 40 new partner companies in 2022 and 30,000 employees impacted.Women's healthcare therapeutic area: Business Expansion Projects: • Structuring and implementation of strategic projects and new business models, working with multidisciplinary teams bringing solutions • P&I Management • CRM Management - B2B • Execution of Brand Awareness Campaign • Monitoring and prepare data for strategic use - Coordinating impactful awareness campaigns for the general public: 55% of pregnancies in Brazil are unplanned. Ca Entre Nos is a women’s awareness program for lay public and the idea is to talk about contraceptive methods, carried out within companies. Results: More than 40 new partner companies in 2022 and 30,000 employees impacted.Skills: Communication · Leadership · Microsoft PowerPoint · Microsoft Excel · Microsoft Word · Project Management · Customer Relationship Management (CRM) Show less Women's healthcare therapeutic area:Product: Qlaira and Yaz Family• Business Plan (Marketing Strategy) • Customer journey planning (customer experience) • Implementation and promotion of communications strategies to the target audience • Customer support (training and marketing support) • Content strategy (website, social media, and printed materials – Multi-channel activities) • Execution of Brand Awareness Campaign (activation) • Managing budget tracking • Ensure quality of Marketing and Creative briefs • Pitch new ideas to solve business challenges • Marketing trainings for the Sales Force (drive sales behavior toward business goals) • Leading and motivating trainees, contributing to their development, building strong relationships. • Monitoring and prepare data for strategic useHighlight: Digital ProjectSOUMAIS is an interactive platform aimed at gynecologists. Tasks:• Marketing Strategy• Content elaboration; • Coordinating the process of recording; Drafting the script; • B2B customer service;• Samples distribution.Achievements:❯❯ Spearheading the management of the SOUMAIS project, a groundbreaking medical visitation platform.The SOUMAIS project provided the gynecologist with digital training and samples of Bayer contraceptives even in the most remote regions of Brazil. With this project, I brought an increase of about 14% in prescriptions among non-visited physicians. Show less

  • Project Specialist

    Sept 2021 - Sept 2023

  • Marketing Specialist

    Aug 2017 - Sept 2021