Jonas Spoden

Experience

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  Freelancer

  Mar 2005 - Jan 2011

  Sales Promotion and Consulting

  • Promotion and consulting for Vaio laptops, mobile phones, BRAVIA TV, Alpha-, Cybershot- & Handycam- cameras, Lumix cameras and GPS systems in stores (Media Markt, Saturn and specialty stores) and at tradeshows (IFA 2008, 2009, Photokina 2008).

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  Sony Europe Limited

  Mar 2010 - Aug 2019

  Operational Management• Management and development of retail guidelines and sales tools for TV/Home Audio/Headphone/Digital Imaging category in alignment with the European HQ product marketing teams, targeting to maximise sell-out in the European retail stores• Monitoring of all European TV/Home Audio/Headphone/Digital Imaging promoter and sales activator quality based on sell-out performances and ROI analysis• Monitoring of KPI achievements of the local Pan-European Brand Activation teams Training ManagementTraining Management (Technology Consultant Management)• Quality management of the European HQ product marketing trainings for TV/Home Audio/Headphone/Digital Imaging in alignment with the requests of the local European Brand Activation teams• Quality management of the European HQ created training documents for TV/Home Audio/Headphone/Digital ImagingKey Achievement:• Successfully implemented the first European retail demo guidelines for Headphone and Digital Imaging, targeting to maximise promoter sell-out in the respective premium product range Show less Content & Retail Development Manager• Developing, planning and budgeting of content demonstration tools for more than 4000 European stores.• Acquisition, creation and editing of Sony TV demo content for the European in-store demonstrations.• Creation and control of guidelines how to demonstrate and sell TV products in the European stores Project Manager for the European TV & Audio Dealer Event• Project Manager (2015) and PMO (2014) of the biggest annual European TV dealer event: 3-month project management and planning for a two-week product launch event with the top 55 European accounts such as Dixons, John Lewis, Media-Saturn, Euronics, Expert, Boulanger, Darty, FNAC et al.• Budgeting, planning and managing of event teams responsible for: event build & theme, catering, logistics, hospitality, transportation arrangements, health & safety, product demonstrations and business meetingsConsumer Research & Product Planning• Planning and execution of several consumer research projects with Product Planning, Design department and marketing research teams from HQ Tokyo in London, Paris and Frankfurt• Testing and research of product features and product design for further improvement of product development• Project lead, in cooperation with the global product planning team in Tokyo, regarding competitive analysis and improvement of TV featuresTV Sample Logistic Management• Management and planning of TV sample logistics and allocation to the European countries. Show less

  • Brand Activation Manager - Europe HQ

    Nov 2017 - Aug 2019

  • Product Manager TV Europe HQ

    Oct 2013 - Nov 2017

  • Assistant Manager: TV Product Planning & Management

    Apr 2012 - Sept 2013

  • Master Graduate / Working Student

    Aug 2011 - Mar 2012

  • Intern and working student in TV & Home Audio Product Management

    Mar 2010 - Jul 2011
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  Samsung Electronics

  Aug 2019 - Sept 2021

  - Led the Samsung Pay's UK strategy and roadmap, doubling user adoption and active users for sustainable growth.- Collaborated with Samsung Headquarters in Korea, external legal firms, and key fintech partners to lead the Open Banking (PSD2) strategy and business development for Samsung Pay- Led the launch and development of Europe's first consumer electronics branded debit card (Samsung Pay+), partnering with Curve and Mastercard to achieve 100% bank coverage and doubling user adoption.- Led the Samsung Pay+ proposition development, fostering cross functional collaboration across Samsung, Curve and Mastercard marketing, CRM, legal, UX and data teams. Achieved a remarkable 3x increase in conversion rate optimisation. Show less - Cultivated and managed key account relationships with high-street banks, challenger banks, and fintech’s, including partners such as HSBC, First Direct, M&S Bank, Santander, Starling, Danske Bank, Co-op Bank, Amex, JLP, Nationwide, and Curve.- Led the development of fintech, issuer, and open banking business for the UK market, negotiating contracts and managing the end-to-end onboarding of new issuers, which resulted in increased Samsung Pay user adoption.- Collaborated closely with payment schemes (Visa, Mastercard, American Express) to drive the delivery of the Samsung Pay strategy and innovative payment solutions. Show less - Led and facilitated cross-functional collaboration for the UK launch of services programs for Samsung Pay, Samsung Internet, Bixby Vision, Samsung Health, and Samsung Care+, ensuring successful implementation.- Collaborated with services business owners to strategically develop new program plans focused on expanding Samsung Services and driving higher user retention for Samsung mobile phones.- Championed financial tracking for Samsung UK Services revenues and targets, implementing a streamlined billing process for service partners that significantly reduced processing time from 15 days to 3 working days. Show less

  • Head of Samsung Pay

    Aug 2020 - Sept 2021

  • Senior Account and Business Development Manager | Samsung Pay

    Nov 2019 - Jul 2020

  • Operations Manager | Internet & Mobile Services

    Aug 2019 - Feb 2020
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  Divido

  Sept 2021 - now

  Divido, a $30 million Series B funded SaaS fintech company backed by Mastercard, ING, and HSBC, provides embedded financing solutions for lenders and retailers.Head of Accounts (Reporting Directly into CRO)- Took over the relationships with Divido’s existing high value, blue chip clients (HSBC UK and Global, Nordea, Novuna, Oney et al.) and increased engagement through regular touchpoints and reporting.- Managed the end-to-end sales pipeline of new opportunities with lenders and partners to generate additional revenue for the business and drive growth.- Increased client satisfaction and value by launching new integrations on time, designing and executing new growth channels and increasing checkout volume through optimised acceptance rates.- Owned the tracking of revenue and credit volume KPIs for all Divido clients, providing regular reports directly to both Divido's and clients' C-Suite management. Show less - Owned and fostered trusted partnerships with HSBC Global, ING and Nordea, serving as the central point of contact to facilitate effective communication and collaboration.- Leveraged existing partnerships with HSBC, ING, and Nordea to strategically expand into high-growthmarkets like Mexico, Spain, and the Nordics, aligning with Divido's global growth objectives.- Led contract negotiations, strategically renegotiating terms to improve profitability and drive mutual value for Divido and clients.- Led the development of innovative commercial and technology strategies focused on retail finance, identifying new market opportunities and crafting future-proof service roadmaps for Nordea, HSBC and ING. - Strategically led cross-functional teams (service, delivery, marketing, legal, and technology) to implement client roadmaps focused on commercial expansion.- Drove commercial opportunities for Nordea, doubling retail finance volumes and merchant partner increase across offline stores and ecommerce channels.- Generated additional client value by upselling a Data SaaS solution, streamlining application journeys and boosting checkout conversion rates. Show less

  • Head of Account Management

    Dec 2023 - now

  • Global Account Director

    Sept 2021 - Dec 2023