Jas Foo

Experience

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  Autodesk Asia

  Jul 1998 - Jul 2003

  MARKETING MANAGER - ASIA PACIFIC
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  Dayang Technology International

  Jul 2003 - Apr 2007

  INTERNATIONAL MARKETING MANAGER
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  PESA (QuStream Corp)

  May 2007 - Jun 2009

  DIRECTOR OF MARKETING COMMUNICATIONS
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  Planet One Pte Ltd

  Jan 2009 - Jan 2010

  GLOBAL SENIOR MARKETING MANAGER
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  Hallin Marine

  Jan 2010 - Jan 2015

  SENIOR MARKETING & COMMUNICATIONS MANAGER

  - Responsible for all marketing and communications activities across the entire group, coordinating fully with the USA parent company Superior Energy Services and reporting to the CEO- Controlling the group-wide marketing budget and plan, executed the effective, scalable, sustainable marketing and brand building programs through events, conferences, seminars, advertising & promotions, PR, collateral development, internal/external communications, digital marketing and thought leadership program- Identified that corporate image required updating to keep up with service growth; pushed for rebranding exercise and introduced digital campaigns, content marketing, and established quarterly corporate newsletter- Worked closely with key internal stakeholders to produce content for media, increased PR activities for the business, consistently measuring program effectiveness- Implemented a cloud-based CRM and file-sharing system to drive consistent and accurate information release, enabling increased ease of customer acquisition, pipeline management- Successfully led participation in Offshore Southeast Asia, Australia Oil and Gas, and other events and trade shows.- Identified the needs for and developed the company's first media emergency response plan; sitting as the key person within the emergency response team and acted the main media spoke person Show less

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  ViewQwest

  Jan 2015 - Jan 2016

  CORPORATE MARKETING & SALES DIRECTOR

  - Created and implemented the company's first B2B marketing and communications strategy within the first three months of joining- Controlled the marketing budget and allocate funds across various tools, activities, and profit-generating vehicles. Drove data-based leads gen campaigns to build marketing and sales pipeline as well as creating marketing/branding awareness in the telco industry- Using data and insights, identified growth, and optimize opportunities across sales, marketing, and communications functions. Introduced new GTM plans tailored to the different market segments, built strong partnerships with key industry players such as CISCO and Fortinet Developed the new corporate branding including a new set of branding guidelines, collateral, content, and digital marketing strategy to drives revenue, pipeline gaps, leads gen and outreach programs- Identified resource gaps, recruited and developed a team comprising business developments, account management, channel sales, product marketing, and marcomms, expanded the team over three times- Set up tiered pricing model and channel distribution, managed channel marketing/sales programs to expand coverage and build brand recognition to promote solutions offered Show less

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  American Bureau of Shipping (ABS)

  Jan 2016 - Apr 2018

  MANAGER, MARKETING & COMMUNICATIONS, PACIFIC DIVISION

  - Developed and executed marketing and communications plan and activities across APAC and Middle-East, reporting jointly to the Pacific Division President and VP of Marketing based in Singapore and the USA respectively - Controlled the division marketing budget, led the development and implementation of the marketing strategy, managed all marketing functions, activities, campaigns, brand awareness programs- Developed and controlled the events calendar, crafted a platform to promote and encourages networking. Increased events participation with key speaking engagement in the industry conferences, seminars and tradeshows such as Sea Asia, Seatrade, Gastech Japan, Tradewinds Forum, etc - Developed and executed content and communications plan, drove brand awareness and engagement, expanded international trade media coverage. - Reorg and built an all-rounded skill set marketing team to support and execute the marketing communications strategy across the division with five reports working locally in Japan, Middle East, and Singapore. - Increased the division's internal and external communications activities with regular internal news announcements and external press releases Show less

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  CyberLogitec

  Apr 2018 - Dec 2020

  SENIOR MARKETING & PLANNING TEAM MANGER , GLOBAL

  - Development and implementation of the integrated marketing strategy across APAC and European regions, reporting to the Managing Director based in Singapore. - Fiscal responsibility of the company's corporate marketing budget, and overseeing the implementation of the corporate strategic and tactical offline/digital marketing programs, channels support, and communication activities - Worked with a lean team and manage a group of field marketers to enhance brand equity and awareness across regions through participation in trade events, creation of supporting online campaigns, and the development of content/material - Implemented and managed the digital strategy to increase and optimize online presence, digital voices, drive traffic, lead generation, and engagement rate through SEM and SEO optimization with tracking metrics and capabilities. - Content planning to ensure dissemination and distribution of regular and diverse content through various online platforms - Directed the revamp of corporate identity with new look-and-feel across all deliverables and website; managed the creation of the entire range of collateral - Planned and management of global customer conferences, international exhibitions, networking events, seminars/workshops, partners event, third-party sponsorship, and webinars. - Built and executed media communications and monitoring of industry news, competition updates, marketing information and trends- Worked closely with the commercial team on the management of annual/monthly sales forecast, revenue/pipeline reporting, pricing model development, and more - Management of external agency relationships. Worked with channels/partners to develop marketing support programs - Managed the annual customer satisfaction survey, derived action-plan, and drove business excellence - Implemented the CRM system, marketing automation, webinar platforms, account-based marketing, digital planning, and personas development Show less

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  Selling Simplified

  Dec 2020 - Oct 2021

  DIRECTOR OF MARKETING, APAC

  - Responsible for the development, delivery, implementation, and measurement of marketing strategy/plan for the APAC region, reporting directly to the VP of Marketing based in the US head office - Plan and manage the overall marketing budget for the APAC region - Drive the local adaptation and implementation of digital marketing programs, account-based marketing, whitespace, and programmatic; leveraging central technologies for scalability based on objectives and goals - Create and execute content marketing plan/campaigns against diverse audience segments and industry sectors - Collaborate with central marketing resources and ensure alignment of country/regional marketing activities to optimize synergies and reduce duplication of effort across the function - Partner with the country sales/marketing team to develop localized campaigns to support the region/country activities and achieve business goals - Enhance and accelerate business growth through external marketing, media relations, lead generation, contact nurturing, thought leadership, and customer engagement activities - Serve as a member of the global marketing leadership team, setting strategy for aligned global-regional-country marketing processes, tools, and resources - Model/scale resource requirements based on demand for Marketing support Show less

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  Lloyd's Register

  Oct 2021 - Jan 2023

  SECTOR MARKETING, GLOBAL LEAD

  - Led the end-to-end strategy of marketing campaigns, assessing their performance, and staying informed about market opportunities and challenges.- Grew LR's presence in the new-construction market and secured a leading classification position globally by understanding the personas and relationships between Ship Owners, Charterers, Ship Financers, Ship Builders, and major OEMs.- Developed and implemented marketing strategies for the new construction segments within the business sector.- Developed and maintained an in-depth understanding and assessment of evolving market trends and industry challenges.- Developed and maintained an executive-level network with the maritime key stakeholders across all sectors.- Developed differentiated messaging and campaigns to drive value in the market and generate qualified marketing and sales leads.- Set strategic directions for the business and contributed to its growth in the new-con sector.- Worked collaboratively with the business to ensure that investments in Joint Development Projects, Joint Industry Programs, and Design Developments of the sector were selected based on market opportunity and monitored.Key Areas of Accountability: managed the sector's marketing lifecycle; developed and executed marketing and campaign plans; contributed to the sector's growth strategy; ensured evidence-based strategies and plans; improved customer experience; stayed updated on industry regulations and trends; and, maintained executive-level networks within the maritime new-con sector to inform and prioritse plans effectively. Show less

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  American Bureau of Shipping (ABS)

  Jan 2023 - now

  SENIOR STRATEGIC MARKETING, SOUTH PACIFIC REGION