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Irena Karasová

Irena Karasová

Sales representative

Followers of Irena Karasová236 followers
location of Irena KarasováCzechia

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  • Timeline

  • About me

    Marketing Manager in Music City

  • Education

    • Internatinal Conservatory in Prague

      2011 - 2012
      Popular singing

    • Vysoká škola ekonomická v Praze

      2006 - 2012
      Ing. Faculty of International Relations: International Business and Commercial Communications

  • Experience

    • Brokerjet České spořitelny, a.s.

      Oct 2008 - Nov 2011
      Sales representative

      Telemarketing, administrative and organisation support

    • Vodafone Czech Republic

      Dec 2011 - Nov 2014

      - Handset propositions - marketing communication & pricing for mobile phones and other hardware (handsets)- Responsible for ATL/BTL/online communication - national campaigns, merchandising, company catalogue (ČILICHILI), eShop, internal communication- Project management - responsible for transition from handset subsidy to installments- Communication with internal/external agencies- Channel marketing - roadmap, keeping propositions up-to-date, intranet updates, legal aspects- Creation and control over sales support materials, trainings, incentives, communication with regional managers and SM/PAMs- Post-pay marketing budget management Show less  Marketing communication for mobile phones (national campaigns ATL/BTL, merchandising,ČILICHILI, online, internal communication)- Handset pricing, subsidy budget control, costs, obsolescence, competition check- Pricelist execution, Handset Portfolio/Pricing/Features alignment across all touchpoints- Flagships launch management (new iPhones/Samsung Galaxy etc.)- Cooperation and negotiations with mobile vendors- Propositions support- Merchandising, HS live samples & mockups management, sales support Show less

      • Marketing Specialist, Postpaid Consumer Propositions

        Feb 2013 - Nov 2014

      • Marketing Specialist, Terminals

        Dec 2011 - Jan 2013

    • UPC Česká republika, s.r.o.

      Aug 2015 - May 2017
      B2B Segment Manager CZ & SK, B2B Marketing

      - Marketing strategy for B2B segment (entrepreuners, small business, MLE, Wholesale)- Product portfolio management (internet, digital TV, voice), acquisiton, base management- Marketing communication, campaigns (ATL/BTL/online), communication with agencies- Special offers for different sales channels, sales support materials, trainings, database management- Market monitoring, sales results reporting, presentations. Internal communication, alignment with other departments (Product, Sales, Project, B2C marketing, Training, Legal etc.) Show less

    • KB SmartPay

      Jun 2017 - Apr 2020
      Campaign Manager, Marketing

      - Marketing campaigns (ATL, BTL, online)- Communication with agencies- Internal communication- Budget management- Reporting

    • Music City.cz

      May 2020 - now
      Marketing Manager

      - Marketing Team leadership- Marketing campaigns for Music City- Brand management- Wholesale marketing- Retail marketing- Project management- Budget management- Internal / External communication

    • Henry's Music

      Jan 2023 - now
      Marketingový konzultant

  • Licenses & Certifications

    • First Certificate in English (6/2006)

    • Zertifikat Deutsch, B1 level (5/2006)