Jesse Shaw

Experience

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  Signature Press

  Jan 2001 - Jan 2002

  Graphic Designer

  Art Direction/Graphic Design, Project Management, Printing/ Prepress - font management, color separations, layout, folds, bleeds. Copy Writing, Logo Design, Form Development, Graphic Standards.

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  Origin Studios

  Jun 2001 - Oct 2001

  Marketing Intern

  Design and Development of video games. Marketing, Logo Design, Game Functions, Product Packaging and Display.

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  University Credit Union

  May 2002 - Apr 2013

  Campaign Planning, Art Direction/Graphic Design, Media Purchasing, Sponsorship Management, Project Management, Product Development, Event Planning, Email Marketing Management, MCIF Customer Database/List Management, Website Management, Budget Planning/Tracking, Public Relations, Strategic Networking, Printing/ Prepress, TV/Radio Spot Production, Copy Writing, Social Media Marketing, Photography/Editing, Inventory Management, Mystery Shopping Management, Logo Design, Surveys/Focus Groups, Trademark Management, Regulatory Compliance, Company Newsletter Management, Graphic Standards.• Increased Membership by 25,000• Increased Total Loan Dollars by 300%• Constructed/Negotiated High Profile University of Utah Campus Sponsorship Packages• Opened 5 New Office Locations• Managed the Complete Redesign of UCU Website • Implemented Hundreds of Successful Marketing Campaigns• Developed and Launched Many New Products & Services• Managed/Balanced a Million Dollar Annual Marketing Budget• Managed All Day-to-Day UCU Marketing Department Operations Show less

  • Assistant Marketing Manager

    May 2005 - Apr 2013

  • Marketing Specialist/ Graphic Designer

    May 2002 - May 2005
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  Cengage

  Apr 2013 - now

  Marketing Manager

  I've had the opportunity to work on B2B and B2C channels, supporting the academic, corporate, and direct to student teams. Cengage/ed2go partners with 2,000+ colleges and Universities, workforce boards, large corporations, and educational organizations to provide online courses, aligned to in-demand occupations. I create and execute marketing plans to support those various sales teams. In addition, I educate and create white label marketing solutions for our partners to utilize in their own student enrollment initiatives. My roles have included: • Marketing Campaign Creation and Execution• Email Marketing Management• Conference Exhibition and Sponsorship• Workforce Development/3rd Party Funding• Art Direction/Design• Online Advertising• Webinar Creation and Hosting• Wordpress Website Management• Project Management• Event Management• Social Media• Video• Strategic Networking • Media Purchasing• Copy Writing• Branding/Public Relations• Communications• Content Marketing• Surveys• Product marketing• Lead Generation Show less