Michael Bobrovnikov

Experience

• 

  «Computer Service Center», Donetsk

  Jan 2012 - Jan 2014

  С-founder / Chief Marketing Officer (CMO)

  • Managed the marketing budget for services: SEO, PPC, SMM, SERM, and Usability. Reduced the cost of attracting a client by 40%.• Launched a new selling site for search engine promotion and increased organic traffic by 110%.• Studied the services and certified with Google Analytics, Google Ads, Facebook Ads, Google Tag Manager, Ahrefs, Similarweb, Serpstat, Google Search Console, Yandex Metrika, Yandex Direct, Semrush, which increased the effectiveness of search engine optimization, contextual advertising, and promotion on social networks.• I was engaged in searching, negotiating, and establishing work with partners, which allowed me to save 30% of the planned budget.• Improved internal and external sales funnels, which improved the Net Promoter Score (NPS) by 25%.• Increased the service load to 90%. Show less

• 

  Performance-marketing agency «EDGELAB», Kyiv

  Jan 2015 - Jan 2022

  Сo-owner / Chief Marketing Officer (СMO)

  • Implemented a marketing strategy for more than 30 projects in the markets of Ukraine and Europe with a return on marketing investment (ROMI) of 110% with a budget of more than $ 3 million.• I brought the clinic "Medikom" to the leaders of the Ukrainian market and attracted clients in the amount of more than 100 million UAH with a budget 10 times smaller than that of a competitor.• With the new brand, I formed and trained a marketing department from 1 to 40 specialists with a Recommendation Readiness Index of more than 80%.• Launched continuous production of advertising for projects (B2B, B2C), directions (medicine, e-commerce, products), and brands (Lufthansa, Jagermeister, Medikom) with an average duration of work with clients of more than 3 years.• Built a system of A/B testing and continuous improvement process, which increased the site's conversion rate and behavioral indicators.• Participated in developing and successfully launching services, websites, and mobile applications from scratch.• Created and presented strategic brand books for companies.• Been accredited and received the status of an official partner of Google Partners and Meta Partners.• Over the past 24 months, I have increased the agency's profit by 46%. Show less

• 

  TELEMART.UA

  Mar 2023 - Feb 2024

  Chief Marketing Officer (СMO)

  • Elevated TELEMART.UA to a leadership position in the Ukrainian market for computer components, resulting in a significant 64% increase in revenue.• Implemented a successful marketing strategy, delivering a 260% return on marketing investment (ROMI) with a budget of more than 20 million UAH.• Successfully launched a new website featuring the innovative product "PC Configurator," leading to a 76% increase in search traffic.• Created a brand platform and actively participated in developing the brand strategy.• Implemented a marketing campaign to open four retail stores in different cities across Ukraine, contributing to a significant 54% increase in total traffic. Show less