Alison Childers

Experience

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  Presenting Solutions

  Jan 1998 - Jan 2005

  Director of Marketing

  Responsible for launch of all marketing campaigns (print, online & direct mail). Organized, researched, managed and optimized all advertising contracts & accounts. Conducted all development, design organization, aesthetics and execution for large tradeshows. Developed value-ad services, websites & support programs. Wrote promotional content, e-blasts & lettersWorked with senior management to shape corporate mission & define company direction, evaluated core competancies, indentified critical issues and set primary objectives. Developed corporate & departmental goals. Positioned company for successful acquisition Show less

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  IProspect

  Jan 2005 - Nov 2010

  Director Client Strategy

  ♣ Designed comprehensive brand strategy for clients, with an emphasis in digital, omnichannel and customer engagement modeling, including planning, buying, execution and measured effectiveness♣ Managed a team of 7 Account Managers including daily management, education and advancement to Account Executive roles♣ Expanded existing business solutions (business process improvement) for new and existing clients, increasing revenue and growth opportunities♣ Operated $25+ million in digital spend for multiple Fortune 500 clients (Cole Haan, Wells Fargo, Estee Lauder, Wyndham Worldwide, and many others). Campaigns included search, display, mobile, social, xbox, video, as well as attribution channel management.♣ Conducted competitive landscape and research analysis for all existing clients and new business prospects Show less

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  Microsoft Corporation

  Jan 2010 - Jan 2012

  Account Executive

  ♣ Attained above 100% quota goal throughout YOY – finishing above 140% attainment in 2011♣ Award winner for driving the most net new business in 2011♣ Focused on competitive landscape analysis to define sales opportunities, as well as strategic account vision (short and long term)♣ Incubated relationships to grow product adoption and revenue ♣ Deep collaboration with technical operations, content partners, monetization and inventory teams on large scale, custom executions♣ Targeted solutions across multiple platforms, including MSN, Xbox, Windows, Skype, and more to executive level marketing professionals and their respective agencies Show less

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  Hilton Worldwide

  Aug 2012 - Sept 2013

  Senior Director, Global eCommerce

  ♣ Shaped Global eCommerce organization, critical business issues and set primary objectives.♣ Led overall digital strategy for all 10 Hilton brands. ♣ Created and led corporate and departmental goals. Launched new department within established organization, under budget.♣ Designed Global Service Roadmap for organization, including process standardization, training and employee development, driving brand consistency and unified customer experiences.

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  DataPop

  Sept 2013 - Oct 2014

  VP, Sales and Partnerships

  ♣ Manage all aspects of DataPop's channel partner relationships. Development includes support of client expansion, agency/market expansion, revenue growth, education and product ancillary needs.♣ Responsible for building new business opportunities, working alongside the product, marketing and sales teams♣ Strong focus on cross-collaboration between prospects/clients, internal engineering and client service teams for new business♣ Drove agency partnerships and US Enterprise sales for semantic advertising platform resulting in 300% increase in business revenue♣ Managed National Sales team with 7+ direct reports♣ Developed strategic selling approach and revenue generation process, including qualification, discovery, presentation & negotiation to close tactics♣ Supported CEO and Board, leading company to successful acquisition (acquired by Criteo) Show less

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  Microsoft

  Oct 2014 - Sept 2016

  Enterprise Sales Director, Productivity & Business Applications

  ♣ Carried $150M quota in FY16: Exceeded goal by more than 125%♣ Manages a large team of solution sellers and technical specialists, across Office 365, Skype for Business and Dynamics CRM♣ Directs strategic vision for Enterprise accounts, delivering business transformation, model innovation and new consumer engagement experiences, helping customers grow, compete and change♣ Committed to Excellence, carrying high expectations of self and others♣ Lead, collaborate, educate and provide feedback to Executive Leadership, Product Teams, and Partner community Show less

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  Paranet

  Sept 2016 - Mar 2017

  Consulting Executive Vice President Business Development
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  Salesforce

  Mar 2017 - now

  • Vice President, Sales

    Nov 2018 - now

  • Strategic Account Executive, Enterprise

    Mar 2017 - now