Protyush Debnath

Experience

• 

  Mahindra Group

  Sept 2003 - Aug 2007

  Asst. Manager Operation

  From September 2003 till Aug 2007 worked With Mahindra & Mahindra Nashik Plant, Positioned as "Asst. Manager Operations" Scorpio Body Shop.· Key Roles & Responsibilities:Operations Resource and Production Management, Team Leading, Internal Customer Concerns Resolution, Schedule Adherence and Production Optimization.

• 

  General Motors

  Aug 2007 - Jun 2008

  Asst. Manager Manufacturing

  · Key Roles & Responsibilities:Equipment Errection, Shop Layout Planning & Co-ordination, Tool Try-out at (Supplier End) GMDAT Korea, Local Vendor (Tools) Identification and devlopment, Local Tool Try-out and Process Validation, Validation Sourcing of local Production Consumables & Vendor development, Process Planning & Validation, Hiring plan & Interviewing, Man-power planning (Leading A Team of 6 team leaders & 36 men), On job Training & Co-ordination etc...

• 

  The Timken Company

  Jul 2008 - Nov 2011

  Area Manager (Industrial After Market Distribution-WEST)

  Area Sales Manager (Industrial After MarketDistribution), in Sales & Marketing· Key Roles & Responsibilities:Responsible for Channel Sales of 3.5 M USD; Product Promotion through Seminars & Expos, Channel Sales Strategy,Appointment & Mentoring Channel Partners, Direct Sales management; Brand Promotion and penetration. Receivables & Credit management Imports co-ordination (Amongst Channel/customers and Customer Support/Forwarding agencies)

• 

  Walter Tools

  Nov 2011 - Jan 2016

  Marketing Manager (Strategy & Business Intelligence) Distribution Channel Growth and Broad Basing Strategy, Distribution Management & Policy

  • Manager Strategic Marketing & Distribution

    Apr 2012 - Jan 2016

  • National Manager Distribution

    Nov 2011 - Apr 2012
• 

  Honeywell

  Jan 2016 - now

  + Establish a Marketing organization that enables Sales & Channel Partners with techno-commercial Winning Propositions.+ Nurture an efficient & loyal Channel Eco-System.+ Deploy customer-centric, digital-first Programs at every stage of the customer’s buying journey.+ Create a measurable lift in brand equity, customer conversion, retention, advocacy, profitable business growth and ultimately delivering marketing generated revenue.+ Develop and drive: RTM and channel strategy, Channel Tiering, Partner Program and Performance linked Incentive schemes to drive business growth.+ Drive various business and market deep dive initiatives for market sizing, VOC, improve sales and channel efficiency.+ Develop and execute channel segmentation & acquisition strategy, commercial policy and strategic price positioning and discount policies for improving distribution effectivenessHighlights:+ Designed and deployed Lead to Revenue trackability & cadence for Digital Campaigns & Events across BUs resulting in $7.1M of Marketing generated revenue in 2021.+ Established performance-based Channel Partner Tiering for HBT India Channel Partners and was first Region globally to launch Catalyst Channel Partner Program and PRM.+ Designed and deployed first of its kind online New Channel Partner Evaluation and Onboarding application (in-house) for streamlining channel expansion. Show less + Augment organizational efficiency and drive increases in sales force productivity. Key change agent driving business growth enablers promoting creativity and "out-of-the-box thinking".+ Develop & Drive: RTM & channel strategy, channel policies and incentive schemes to drive business growth.+ Implementation of CRM tools for sales & post sales opportunity mapping and nurturing.+ Driving annual operating plan adherence and review business health through MRMs.+ Responsible for developing channel eco-system, sales toolkit and MIS required for successful execution of RTM & channel strategy.+ Drive various business & market deep dive initiatives for market sizing, VOC, sales & channel efficiency in order to evolve channel play strategy+ Develop and execute channel segmentation strategy, commercial policy, and strategic price positioning and discount policies. + Lead channel acquisition team for appointment of new channel partners across high growth regions and markets of interest.+ Designing and driving channel & customer loyalty schemes & employee incentive programs. Show less

  • Customer and Channel Marketing Leader

    Jul 2021 - now

  • Commercial Excellence Leader

    Apr 2017 - Jul 2021

  • Channel Marketing Leader (CLS)

    Jan 2016 - Apr 2017