
Sachin Paswan
Operation Analyst

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About me
Digital Marketing Manager || Ex-PolicyBazaar | Ex- Shopclues | Ex-FashionAndYou | Ex-Cilory
Education

Anand Institute of Technology & Management (AiiTM)
2012 - 2014Master's Degree IT(M.C.A) AM.C.A(Master of Computer Application)

Anand Institute of Technology & Management (AiiTM)
2009 - 2012Bachelor's Degree IT (B.Sc) A
Experience

Policybazaar.com
May 2012 - Aug 2013Operation Analyst✅ Contacting interested & new customers for insurance policy.✅ Show comparison of the products.✅ Collaborating with other departments or team members as needed to support various products and initiatives.✅ Address customer inquiries and issues related to insurance policies and offers.✅ Maintain and update databases, records, and files.✅ Engaging in direct communication efforts to promote products/services.

ShopClues
Sept 2013 - Nov 2014Ecommerce Analyst✅ writing replies by email and excelling in E-Commerce client and merchant service.✅ Ensure that the call comments are properly tag and suitable information is provided to clients the standard of each call should be properly maintained in a comprehensive manner taking into view aspect of attending the customer listening to their problems and offer appropriate solution to them soft selling during call.✅ Provide information about current going sale and generate interested lead.✅ Make Outbound call for increasing merchant store and retain to the client and customer for order cancellation.✅ Assist to the client in making decision about a product to buy.✅ Dealing with client for various reason take order answer Queries ,return complain, refund request. Show less

Fashionandyou.com
Nov 2014 - Nov 2015Senior Ecommerce AnalystServes as a subject matter expert.✅ Identifies, researches and resolves customer issues utilizing appropriate staff and resources toensure customer satisfaction.✅ Disseminates continuous training and coaching to improve representative performance✅ Understands the importance of Quality Service ("Deliver the best Customer Service in theIndustry")✅ Handles more complex phone calls in place of a Supervisor, as needed.✅ Identify opportunities for process improvement in different areas✅ Capability to change agent skill settings/business lines✅ Workflow distribution to optimize department performance in absence of TL.✅ Soft selling during call Receive inbound calls including transferred sales leads and calls fromcurrent and potential customers.Also Performed in Digital Marketing Area✅ Manage seller website inventory and prices. ✅ Utilising a range of techniques including paid searches, SEO and SEM. ✅ Able to resolve online technical issue of the customers. ✅ Daily keywords submission to various ranking sites. ✅ Researching top selling product by each categories.✅ Maintain large online product catalogs✅ Updating inventory and prices✅ Manage daily operations for eCommerce including Order Processing✅ Creating advertising campaigns for coming promotional Show less

Dew Solutions Pvt Ltd
Jul 2016 - May 2019Ecommerce Analyst✅ Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.✅ Optimise all heading tags.✅ Configure structured data within Google Search Console.✅ Strategic planning for social media posts and other items that can boost the online present of the company’s products and services.✅ Ability to know different social media platforms and their relation and usage to the target market.✅ Creation of content for digital marketing.✅ Develop strategies for digital marketing and know whether they are efficient to be used or not.✅ Develop and manage digital marketing campaigns.✅ Oversee a social media strategy.✅ Write and optimise content for the website and social networking accounts such as Facebook and Twitter.✅ Track and analyse website traffic flow and provide regular internal reports.✅ Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion.✅ Continually work on the Search Engine Optimization of the website.✅ Fix any errors or bugs in online content.✅ Edit and post videos, podcasts and audio content to online sites.✅ Arrange webinars and webcasts.✅ Create online banner adverts and oversee pay per click (PPC) ad management. Show less

Yoroofy
Jul 2019 - Jul 2021Digital Marketing Manager✅ 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘦 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘢𝘯𝘥 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘢 𝘱𝘭𝘢𝘯 𝘰𝘧 𝘢𝘤𝘵𝘪𝘰𝘯 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘚𝘌𝘖 𝘳𝘢𝘯𝘬𝘪𝘯𝘨.✅ 𝘐𝘯𝘤𝘳𝘦𝘢𝘴𝘦 𝘵𝘩𝘦 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘳𝘢𝘵𝘦𝘴 𝘧𝘰𝘳 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘸𝘦𝘣𝘴𝘪𝘵𝘦𝘴.✅ 𝘋𝘦𝘴𝘪𝘨𝘯, 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦.𝘐𝘥𝘦𝘯𝘵𝘪𝘧𝘪𝘦𝘴 𝘵𝘳𝘦𝘯𝘥𝘴 𝘢𝘯𝘥 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴, 𝘢𝘯𝘥 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦𝘴 𝘴𝘱𝘦𝘯𝘥 𝘢𝘯𝘥 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴.✅ 𝘉𝘳𝘢𝘪𝘯𝘴𝘵𝘰𝘳𝘮𝘴 𝘯𝘦𝘸 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘨𝘳𝘰𝘸𝘵𝘩 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨.✅ 𝘗𝘭𝘢𝘯, 𝘦𝘹𝘦𝘤𝘶𝘵𝘦 𝘢𝘯𝘥 𝘮𝘦𝘢𝘴𝘶𝘳𝘦 𝘦𝘹𝘱𝘦𝘳𝘪𝘮𝘦𝘯𝘵𝘴 𝘢𝘯𝘥 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘵𝘦𝘴𝘵𝘴.✅ 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘵𝘦𝘳𝘯𝘢𝘭 𝘵𝘦𝘢𝘮𝘴 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘭𝘢𝘯𝘥𝘪𝘯𝘨 𝘱𝘢𝘨𝘦𝘴 𝘢𝘯𝘥 𝘰𝘱𝘵𝘪𝘮𝘪𝘻𝘦 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦.✅ 𝘜𝘵𝘪𝘭𝘪𝘻𝘦𝘴 𝘴𝘵𝘳𝘰𝘯𝘨 𝘢𝘯𝘢𝘭𝘺𝘵𝘪𝘤𝘢𝘭 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘦 𝘦𝘯𝘥-𝘵𝘰-𝘦𝘯𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘢𝘤𝘳𝘰𝘴𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 𝘢𝘯𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘵𝘰𝘶𝘤𝘩𝘱𝘰𝘪𝘯𝘵𝘴. Show less

Glo Emerging Ltd
Jul 2021 - Aug 2022Digital Marketing Manager✅ 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘴 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘺 𝘣𝘺 𝘴𝘵𝘶𝘥𝘺𝘪𝘯𝘨 𝘦𝘤𝘰𝘯𝘰𝘮𝘪𝘤 𝘪𝘯𝘥𝘪𝘤𝘢𝘵𝘰𝘳𝘴, 𝘵𝘳𝘢𝘤𝘬𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘪𝘯 𝘴𝘶𝘱𝘱𝘭𝘺 𝘢𝘯𝘥 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺𝘪𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘢𝘯𝘥 𝘧𝘶𝘵𝘶𝘳𝘦 𝘯𝘦𝘦𝘥𝘴, 𝘢𝘯𝘥 𝘮𝘰𝘯𝘪𝘵𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯.✅ 𝘗𝘭𝘢𝘯𝘴 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘦𝘴 𝘢𝘭𝘭 𝘸𝘦𝘣, 𝘚𝘌𝘖/𝘚𝘌𝘔, 𝘥𝘢𝘵𝘢𝘣𝘢𝘴𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨, 𝘦𝘮𝘢𝘪𝘭, 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢, 𝘢𝘯𝘥 𝘥𝘪𝘴𝘱𝘭𝘢𝘺 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴.✅ 𝘋𝘦𝘴𝘪𝘨𝘯𝘴, 𝘣𝘶𝘪𝘭𝘥𝘴, 𝘢𝘯𝘥 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯𝘴 𝘰𝘶𝘳 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦.𝘊𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘴 𝘵𝘰 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘯𝘦𝘴𝘴 𝘣𝘺 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺𝘪𝘯𝘨 𝘴𝘩𝘰𝘳𝘵-𝘵𝘦𝘳𝘮 𝘢𝘯𝘥 𝘭𝘰𝘯𝘨-𝘳𝘢𝘯𝘨𝘦 𝘪𝘴𝘴𝘶𝘦𝘴 𝘵𝘩𝘢𝘵 𝘮𝘶𝘴𝘵 𝘣𝘦 𝘢𝘥𝘥𝘳𝘦𝘴𝘴𝘦𝘥.✅ 𝘔𝘦𝘢𝘴𝘶𝘳𝘦𝘴 𝘢𝘯𝘥 𝘳𝘦𝘱𝘰𝘳𝘵𝘴 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘧 𝘢𝘭𝘭 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 𝘢𝘯𝘥 𝘢𝘴𝘴𝘦𝘴𝘴𝘦𝘴 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘨𝘰𝘢𝘭𝘴 (𝘙𝘖𝘐 𝘢𝘯𝘥 𝘒𝘗𝘐𝘴).✅ 𝘗𝘭𝘢𝘺 𝘢𝘤𝘵𝘪𝘷𝘦 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘤𝘰𝘯𝘤𝘦𝘱𝘵𝘶𝘢𝘭𝘪𝘻𝘪𝘯𝘨 𝘢𝘯𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘯𝘨 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘧𝘰𝘳 𝘥𝘪𝘨𝘪𝘵𝘢𝘭 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴, 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢, paids 𝘢𝘥𝘴, 𝘷𝘪𝘥𝘦𝘰 𝘤𝘰𝘯𝘵𝘦𝘯𝘵, 𝘦𝘵𝘤.✅ 𝘞𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘱𝘢𝘪𝘥 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨, 𝘗𝘙 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯, 𝘮𝘦𝘥𝘪𝘢 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴 𝘧𝘰𝘳 𝘤𝘰𝘯𝘤𝘦𝘱𝘵 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯𝘏𝘢𝘯𝘥𝘭𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘰𝘰𝘳𝘥𝘪𝘯𝘢𝘵𝘪𝘯𝘨 𝘧𝘰𝘳 𝘭𝘢𝘶𝘯𝘤𝘩 𝘦𝘷𝘦𝘯𝘵𝘴, 𝘥𝘦𝘢𝘭𝘦𝘳 𝘮𝘦𝘦𝘵𝘴, 𝘵𝘳𝘢𝘥𝘦 𝘱𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯 𝘱𝘭𝘢𝘯𝘴.✅ 𝘌𝘹𝘦𝘤𝘶𝘵𝘦 𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘢𝘯𝘥 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘊𝘢𝘮𝘱𝘢𝘪𝘨𝘯𝘴 Show less

Metaverk
Sept 2022 - Jun 2024Digital Marketing Manager• Implemented SEO strategies for enhanced website visibility and ranking.• Implemented Custom Tags, Triggers in Google Tag Manager for efficient tracking.• Executed ASO strategies on Google Play Console and Apple App Store toenhance app visibility and rankings.• Created and implemented app and web events for user interaction tracking,providing valuable insights for optimization.• Executed targeted email marketing campaigns using Netcore and Mailmodo,resulting in a 25% increase in open rates and a 15% increase inclick-through rates.• Executed organic and paid facebook ads, instagram ads other social mediacampaigns.• Managed Search Google Ads and YouTube Ads for optimal performance.• Executed targeted email marketing campaigns using Netcore, Mailmodo. Show less
Licenses & Certifications

SQL,OCA,OCP
Oracle India
Google Analytics
Google Certified Digital Marketing Course
Google Ads
Google
Languages
- enEnglish
- hiHindi
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